#23 - How to Choose the Perfect Customer Retention Strategy

06/04/20 • 11 min

Retaining your customers is more important than ever, but how do you do it? 🤔 Read our brand new blog to discover 5 creative strategies that will turn your fair-weather shoppers into loyal, brand advocates 🛍️

Read: https://blog.hurree.co/blog/customer-retention-strategy

The right strategy for your business is totally dependant upon which industry you operate within, what type of product or services you offer, and which customer segments you serve. Only with the knowledge of all of your retention strategy options, and there are many options, will you be able to make the right decision for your business.

In this podcast, we take a look at 5 of the most common types of customer retention strategies and consider which types of business may benefit from their use.

So, what are these customer retention strategies?
1. Onboarding

Onboarding is the practice of welcoming your new users and teaching them what they can achieve with your platform, product, or service.
2. Loyalty programs

Hubspot reports that 52% of loyal customers will be happy to join a loyalty program.
3. Gamification

According to Growth Engineering, gamification is “taking something that is not a game and applying game mechanics to increase user engagement, happiness, and loyalty!”
4. Re-engage lapsed users

There are many channels that you can use to re-engage a lapsed user and draw them back to your platform, app, website, or physical store.
5. Customer feedback

You can use a number of methods of customer feedback gathering to get to know your customers’ needs and wants, to find out how your brand experience weighs-up against your competitors, and what you could do better in the future.

If you enjoyed this podcast, then subscribe to our Spotify channel here to keep up to date with the latest episodes of The Marketing Slice. You can also access associated guides, blogs, infographics, and videos over on our website.

Thanks for listening!

#retention #marketingstrategy #digitalmarketing #onboarding #emailmarketing #gamification #pushnotifications #engagement #customerfeedback #customerexperience #marketsegmentation #marketingsuccess

Read: https://blog.hurree.co/blog/customer-retention-strategy

In this podcast, we take a look at 5 of the most common types of customer retention strategies and consider which types of business may benefit from their use.

So, what are these customer retention strategies?
1. Onboarding

Onboarding is the practice of welcoming your new users and teaching them what they can achieve with your platform, product, or service.
2. Loyalty programs

Hubspot reports that 52% of loyal customers will be happy to join a loyalty program.
3. Gamification

There are many channels that you can use to re-engage a lapsed user and draw them back to your platform, app, website, or physical store.
5. Customer feedback

Thanks for listening!

Previous Episode

#22 - How to Maximize your Keyword Research with SEO Competitor Analysis

In this episode, we take a deep dive into the not-so-seedy underworld of SEO competitor analysis. Through this podcast, you will gain a step-by-step guide that will help you to stimulate your online presence by stealing your competitor’s traffic.

What is SEO?

45% of entrepreneurs don’t even know what SEO means.

SEO stands for Search Engine Optimization and refers to the various tasks undertaken by digital marketers to boost the quantity and quality of organic traffic that is drawn to their website. These tasks can range from simple protocols to highly complex and technical processes. If carried out correctly, SEO tasks will lead to your website ranking higher in search engine results. }

SEO practices are dictated by the 200 ranking factors used by search engines like Google- most of which are secret! We can break these ranking factors into 3 main categories:

On-page SEO
Off-page SEO
Quality Content & Great UX (User Experience)

So, what is an SEO Competitor Analysis?

75% of all search traffic clicks reside on page 1, and the competition to have your content land in this lucrative top spot is heated. An SEO competitor analysis is a process of researching and analyzing the strength and strategies of your competitors’ SEO.

By carrying out an SEO competitor analysis, you can tell you which keywords to target, what type of content to create, and how to optimize it for Google’s search index and help to focus your backlink building campaigns.

Step 1: Conduct keyword research & define by customer lifecycle stage

Step 2: Identify your true competitors

Step 3: Perform a backlink analysis

Step 4: Create & launch your backlink building email outreach campaign

Performing an SEO competitor analysis will:

Strengthen your keyword research
Streamline your content creation
Increase your amount of quality backlinks
Increase your website traffic

You can read our full step-by-step guide to conducting your SEO competitor analysis, complete with a real-world example conducted by Hurree, right here. We also have associated guides, infographics, videos, and more, over on our website at www.hurree.co.

Next Episode

#24 - A Copywriter's Guide to Push Notifications

When it comes to app marketing, there's one tactic that beats out the rest to gain the top spot, and that's push notifications. These small but mighty messages have the ability to grow your apps active user base by 10% and increase your revenue by 15%! If you use them correctly, that is!
What are push notifications?
Push notifications are visually similar to SMS messages; they appear on a user's lock screen when they are not currently using the app. In order to send push notifications, you will need users to first download your app and then give their permission to receive these messages. This process varies depending on the OS service you use; the
two most common OS systems are iOS (owned by Apple) and Android (owned by Google).
iOS has a success rate of 43.9%. In contrast, Android has a 91.1% opt-in rate.
The art of writing perfectly crafted push notification is not something that comes easy to everyone. The nature of push notifications means that the writer has very little words to work with to inspire action from their reader. Skilled copywriting is required to ensure each push packs a persuasive punch.
But what is copywriting?
Generally speaking, copy is the written text created for promotional materials. This text can come in many forms; advertising, magazines, websites, podcasts,
and, of course, push notifications. All of which require a relatively high-level of copywriting.
In this podcast, we will cover copywriting techniques that will help you to improve the persuasive ability of your push notifications.
Technique #1: The Power of One

Always pick one thing to highlight in your messaging. Be it one story, one deal, one theme, one emotion; the Power of One focuses your copywriting to ensure you don't waste vital words.
Technique #2: Show, Don't Tell
Use descriptive language to show an event rather than simply telling the reader what happened.
So, here are our 3 tips for writing short copy:
1. Know your goal
2. Pick ONE factor only
3. Choose your words wisely
To read A Copywriter's Guide to Push Notifications in full visit our website here, or to find out even more about the art of push notification marketing, see our ultimate guide, it's free!
Thanks for listening.