#2 - The 7Ps of The Marketing Mix

12/10/19 • 15 min

Staying ahead of the digital-marketing-game can be tough, especially in a world of constantly evolving trends and practices. Queue: The Marketing Mix.
The marketing mix is an acronym that encompasses 7Ps: Product, Place, Price, Promotion, Physical Evidence, People, and Processes.
In this podcast, you're going to learn how every aspect of this awesome little acronym takes you one step closer to success: by analyzing, and therefore optimizing, your business according to each ‘P’ of the marketing mix, you can ensure that your marketing strategy is as streamlined as possible as it keeps your employees happy, your customers satisfied and your business efforts flowing.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

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#1 - The What, How and Why of Customer Journey Maps

In our consumer-centric world, providing a superior customer experience takes priority for those brands pursuing real success. It’s no great surprise that businesses today are going the extra mile to better understand their customers.

Whether your brand is B2B or B2C; a start-up or corporation; global or local, providing exceptional customer experience (CX) is no easy feat. So, what better way to get to know your elusive audience than by walking in their shoes and mapping each and every interaction that you share.

In this podcast, you're going to learn what customer journey maps are, why customer journey maps help improve the experiences of your customers and how you can create and implement them to improve your results.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

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#3 - 7 Essential Factors of Firmographic Segmentation

Every great brand needs market segmentation if they're going to optimize user experiences (UX), personalize products and improve business focus. All of which, in turn, offer enviable advancements such as a greater return on investment.
Now we know that demographic, geographic, psychographic and behavioral segmentation are the main contenders. But one key player for B2B brands is Firmographic Segmentation.
In this podcast, you're going to learn the 7 essential factors of firmographic segmentation.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.