#77 - 7 KPIs Your SaaS Company Should be Tracking

03/03/22 • 12 min

In this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success.
COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down.
While this is great news for SaaS companies, this also poses its own risks: the more the industry grows, the more competition there is, especially with the emergence of new technologies and innovations. It is more important than ever for businesses to manage and measure their performance. Spotting areas where further resources and attention is needed will help SaaS companies get ahead of their competition and likewise, measuring performance to see what strategies are working well is crucial. That's where KPIs come in.
The 7 KPIs every SaaS company should be tracking include:
1. Customer churn rate
2. Revenue churn
3. Monthly recurring revenue
4. Customer acquisition cost
5. Customer lifetime value
6. Net promoter score
7. Lead velocity rate
Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs and how they can help your business.
If you would prefer to read about the KPIs instead, you can check out our blog post here.

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#76 - 6 Benefits of KPI Reporting

In this podcast, we explain the benefits of KPI reporting and how they can benefit your business.
If you were to listen in to just about any executive meeting or performance review, it’s highly likely you would hear the term ‘KPI’ mentioned several times. A prominent term in the world of business and one that is often thrown around a lot, KPI stands for key performance indicator.
Each business will spend time, money and valuable resources on campaigns and business activities, so it makes sense to measure progress to ensure resources aren’t being wasted. If you want to meet your organisation’s objectives, then a KPI report is a great place to start.

6 benefits of reporting on your KPIs include:
1. Improve employee engagement and morale
2. Close learning gaps
3. Measure performance
4. Help to make decisions
5. Detect patterns over time
6. Help to set goals and plan
Listen to this episode of The Marketing Slice to dive a little deeper into each of these benefits and how they can help your business.
If you would prefer to read about the benefits instead, you can check out our blog post here.

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#78 - What is a Key Performance Indicator?

In this podcast, we explain the definition of a key performance indicator (KPI) and why it is important in business.
When working towards a goal, it can often be difficult to see what progress has been made and how far away the overall target is. That’s where KPIs come into the picture. A KPI is a quantifiable measurement used to assess the progress and performance of a given target within a company.
At its highest level, an organisation can have KPIs that assess the entire company performance, or on a lower level, there can be more specific KPIs that examine the effectiveness and success of specific teams, departments or individuals.
Within this podcast, we cover the benefits of setting KPIs and why they are important. These include:
1. Keeping staff engaged and on track
2. Monitoring progress and overall company healthy
3. Allowing you to make decisions
4. Detecting patterns over time
Listen to this episode of The Marketing Slice to dive a little deeper into each of these benefits, the 11 different types of KPI and how they can help your business.
If you would prefer to read about the definition of a KPI instead, you can check out our blog post here.