#14 - How to Perform Digital Transformation with E-commerce Personalization

04/06/20 • 13 min

The global pandemic has changed the way we live our lives, leaving us locked up at home in the hopes of saving the lives of our fellow humans.
But the crisis has also had a big impact on the way we conduct business; across the globe shops, bars, restaurants and more have had to shut their physical locations, which, in many cases, leaves them unable to serve their customers.
It's unclear what these closures will mean in the long-term, but it's certain that at least some businesses will have to close permanently due to a lack of revenue... unless they find an answer to this problem.
The answer? Digital transformation.
The only way that fully-offline retail businesses will survive this crisis is by getting online to reach their customers in a new way.
This podcast will cover how digital transformation tactics can save your business in times of global panic, ensuring you have the cash-flow to reopen your doors when the time comes.
So, what are these digital transformation tactics? Well, first off, you must think about the basics:
- Online SEO
- Website usability & functionality
- Product cataloguing in an e-store
- Payment methods
Once that's all set up, you can get down to the real juicy part: e-commerce personalization!
Using a combination of personalization and segmentation tactics, both on your website and across the web, to ensure your customers receive the most personalized experience possible.
Examples including:

Homepage Personalization + Lifecycle Segmentation
Product View Personalization + Psychographic Segmentation
Email Personalization + Behavioral Segmentation:
Digital Ads Personalization + Behavioral Segmentation

If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here!
And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.
Thanks for listening!

Homepage Personalization + Lifecycle Segmentation
Product View Personalization + Psychographic Segmentation
Email Personalization + Behavioral Segmentation:
Digital Ads Personalization + Behavioral Segmentation

Previous Episode

#13 - The Pros and Cons of Demographic Segmentation

One of the most important things for brands is understanding and catering to the needs and wants of current and prospective target markets. And one simple way to achieve this is through market segmentation.
Demographic segmentation is one of the most basic forms of market segmentation, focusing on facts about people such as age, income, marital status, etc.
In this podcast, you will learn the advantages and disadvantages of demographic segmentation, and the impact it has on your marketing strategy.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.
Enjoy!

Next Episode

#15 - Working From Home: Hurree's Top Tips

The on-going global pandemic has resulted in those of us who are lucky enough to be able to work from home, to do just that.
But this transition is not always an easy one. There are many barriers that we can come into contact with whilst we try to work from home. The lack of social contact can also be difficult for many.
At Hurree we have a number of team members who work remote on a regular or irregular basis, as and when they need too. So, whilst taking into consideration the rules set by our government to help us get to the other side of this, we have decided to share some of our top tips in this podcast for remaining productive as well as physically and mentally well during this testing period of time.
If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here.
And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.
Thanks for listening!