#24 - A Copywriter's Guide to Push Notifications

06/15/20 • 24 min

When it comes to app marketing, there's one tactic that beats out the rest to gain the top spot, and that's push notifications. These small but mighty messages have the ability to grow your apps active user base by 10% and increase your revenue by 15%! If you use them correctly, that is!
What are push notifications?
Push notifications are visually similar to SMS messages; they appear on a user's lock screen when they are not currently using the app. In order to send push notifications, you will need users to first download your app and then give their permission to receive these messages. This process varies depending on the OS service you use; the
two most common OS systems are iOS (owned by Apple) and Android (owned by Google).
iOS has a success rate of 43.9%. In contrast, Android has a 91.1% opt-in rate.
The art of writing perfectly crafted push notification is not something that comes easy to everyone. The nature of push notifications means that the writer has very little words to work with to inspire action from their reader. Skilled copywriting is required to ensure each push packs a persuasive punch.
But what is copywriting?
Generally speaking, copy is the written text created for promotional materials. This text can come in many forms; advertising, magazines, websites, podcasts,
and, of course, push notifications. All of which require a relatively high-level of copywriting.
In this podcast, we will cover copywriting techniques that will help you to improve the persuasive ability of your push notifications.
Technique #1: The Power of One

Always pick one thing to highlight in your messaging. Be it one story, one deal, one theme, one emotion; the Power of One focuses your copywriting to ensure you don't waste vital words.
Technique #2: Show, Don't Tell
Use descriptive language to show an event rather than simply telling the reader what happened.
So, here are our 3 tips for writing short copy:
1. Know your goal
2. Pick ONE factor only
3. Choose your words wisely
To read A Copywriter's Guide to Push Notifications in full visit our website here, or to find out even more about the art of push notification marketing, see our ultimate guide, it's free!
Thanks for listening.

Previous Episode

#23 - How to Choose the Perfect Customer Retention Strategy

Retaining your customers is more important than ever, but how do you do it? 🤔 Read our brand new blog to discover 5 creative strategies that will turn your fair-weather shoppers into loyal, brand advocates 🛍️

Read: https://blog.hurree.co/blog/customer-retention-strategy

The right strategy for your business is totally dependant upon which industry you operate within, what type of product or services you offer, and which customer segments you serve. Only with the knowledge of all of your retention strategy options, and there are many options, will you be able to make the right decision for your business.

In this podcast, we take a look at 5 of the most common types of customer retention strategies and consider which types of business may benefit from their use.

So, what are these customer retention strategies?
1. Onboarding

Onboarding is the practice of welcoming your new users and teaching them what they can achieve with your platform, product, or service.
2. Loyalty programs

Hubspot reports that 52% of loyal customers will be happy to join a loyalty program.
3. Gamification

According to Growth Engineering, gamification is “taking something that is not a game and applying game mechanics to increase user engagement, happiness, and loyalty!”
4. Re-engage lapsed users

There are many channels that you can use to re-engage a lapsed user and draw them back to your platform, app, website, or physical store.
5. Customer feedback

You can use a number of methods of customer feedback gathering to get to know your customers’ needs and wants, to find out how your brand experience weighs-up against your competitors, and what you could do better in the future.

If you enjoyed this podcast, then subscribe to our Spotify channel here to keep up to date with the latest episodes of The Marketing Slice. You can also access associated guides, blogs, infographics, and videos over on our website.

Thanks for listening!

#retention #marketingstrategy #digitalmarketing #onboarding #emailmarketing #gamification #pushnotifications #engagement #customerfeedback #customerexperience #marketsegmentation #marketingsuccess

Next Episode

#25 - Market Targeting: Why it Pays to Differentiate

When creating your marketing strategy, it’s important to consider which types of market targeting you’re going to use.
There are typically 4 different types of market targeting strategy:
1. Mass marketing (undifferentiated marketing)
2. Segmented marketing (differentiated marketing)
3. Concentrated marketing (niche marketing)
4. Micromarketing
Each market targeting strategy has its own features, functions benefits, and drawbacks. But what is market targeting? And why does it pay to differentiate?
This podcast goes through what mass marketing, segmented marketing, concentrated marketing, and micromarketing is, and the benefits and drawbacks of each. It also uses examples from top brands IKEA, Nike, Lush, and Groupon, to go exemplify each.
So, what are you waiting for? Give it a listen!
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.
Enjoy!