#70 - How to Build the Perfect Customer Retention Campaign

08/20/21 • 13 min

As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones.
In fact, research shows that it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.
If you'd prefer a copy of this episode to read, then click here.
What is customer retention?

Customer retention refers to a company’s ability to hold onto existing customers. It means consistently engaging and re-engaging buyers, subscribers, or contacts that you currently have for the purpose of keeping them or ensuring that they don’t jump into the arms of a competitor.

Customer retention campaigns enable you to provide more value to your steady, existing customers whilst extracting value from them at the same time. There are a number of techniques and strategies that are preferred by different industries when it comes to customer retention.
In this episode of The Marketing Slice, we explore 7 key strategies with examples that relate to the financial services sector (whilst we’re using the financial sector to exemplify these tactics, they are, in fact, applicable for most industries’ customer retention campaigns):
1. Start a customer loyalty programme
2. Highlight case studies
3. Regularly communicate results and benefits
4. Ask for feedback
5. Track and analyse churn metrics
6. Start a customer education programme
7. Utilise the power of omnichannel

Listen to the episode or read the article here to expand on these 7 key points.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

Previous Episode

#69 - How To Build The Perfect Fashion Marketing Campaign

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Emma Mullan and in this podcast, we will discuss How To Build the Perfect Fashion Marketing Campaign.
If you'd prefer a copy of this episode to read, then just follow the link below:
https://blog.hurree.co/blog/how-to-build-the-perfect-fashion-marketing-campaign
The fashion industry is exciting, but it's also one that comes with many challenges due to its high level of competitiveness. One of the best ways to compete in this fast-paced industry is with a great fashion marketing campaign.
Our 9 building blocks to a great fashion marketing campaign, and that are discussed throughout this episode, are:

Having a website
Great visuals and branding
Having a mobile presence
Social media
Influencers
Email marketing
Blogging
Digital ads
Customer reviews

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!

Next Episode

#71 - Big Data Bootcamp for Marketers: Everything You Need to Know

In this episode, we're going to dive into the world of big data, discussing everything that marketers need to know about this hot topic.
If you'd like a written copy of this guide, full of useful graphics and statistics, then you can download it for free by clicking here.In years gone by, working in marketing involved a large amount of guesswork on topics like what your target audience may or may not like in terms of your product or service, communication channels, messaging, content, and more! Today, however, this information is easily accessible and allows marketers to make informed decisions on how to proceed with their marketing efforts.
This information is often referred to as big data.
When getting to grips with big data it’s very easy to become overwhelmed and lost in pages upon pages full of techie jargon and explanations that simply go over the heads of those of us who didn’t study IT.

So that's why we attempt to break it down into something that is easy-to-digest and marketer-friendly.

In this episode, we'll cover the following topics:

What is big data?
What is the Internet of Things (IoT)? + how this relates to big data
The 3 types of big data
The benefits of big data
The challenges of big data
How to get started with utilising big data in your marketing strategy

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!