The Keeping it Human Improvised Marketing Show

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world through fun, inspiring content. This podcast is all about making marketing and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy A Conference and Movement It's time to bring the fun back to content marketing! Last June, I attended the first ever FunnyBizz Conference (this one in SF). And some, like me and my guest, David Nihill, co-founder of FunnyBizz, have backgrounds in comedy. Join me Thursday, Sept 11, at 3:30PM PDT when we chat about FunnyBizz, why marketing needs it, and how we might just be seeing a movement, thankfully. About David was born in Dublin, Ireland. After graduating with a Master’s Degree in Business in 2003, he moved to San Francisco where he worked for the Irish government; he has been involved with startup companies ever since. He is the Co-Founder of FunnyBizz Conferences, a community conference series helping content creators tap into the power of storytelling, comedy and improv to create better content. He is also the Founder of Comedy for a Spinal Cause. He has performed stand-up comedy at Northern California’s leading clubs including Cobbs and the Punchline even though most people don’t understand his accent.

I'm Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. We help marketing executives and teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and teams. Comment on the blog. Follow Kathy What's Funny: The Humor Code Research over the years has tried to answer the question: what makes things funny? Understanding how the brain processes humor can help marketers use it in a much better way (we hope, anyway!). Join us July 10 when we talk to Peter McGraw, co-author of The Humor Code, about his theory on what makes things funny. About Dr. McGraw, a professor at the University of Colorado, Boulder, is an expert in the interdisciplinary fields of emotion and behavioral decision theory. Most recently, he has been examining the antecedents and consequences of humor. He directs the Humor Research Lab (HuRL). McGraw holds appointments in marketing at the Leeds School of Business and in the Department of Psychology and Neuroscience. McGraw is willing to leave the ivory tower to try his hand at stand-up at a dive bar, attending a funeral director convention, pose as a shopper at a gun show, or sing hymns at a Baptist church. His work has been covered by NPR, BBC, Scientific American, Wall Street Journal, The New York Times, and the Financial Times. With Joel Warner, he has co-authored The Humor Code: A Global Search for What Makes Things Funny.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT. Keeping it Human helps marketing execs and their teams tell their best and most important company, product and customer stories to the world in human-speak. We are a jargon-monoxide-free zone. Our show is created especially for marketing execs and their teams. Your Marketing Story Resumes are dead. You need to tell your story using LinkedIn in a dynamic, fresh way that brings together visual content and customer outcomes. So how do you keep your personal and/or company profile from flatlining? Join me Jan 30th at 3:30PM PDT for a great chat with one of my fave LinkedIn peeps, Chuck Hester. Email kathy@keepingituman with your questions and don't forget to leave a comment on the blog after the show! About Chuck A LinkedIn power connector with more than 13,000 direct connections, Chuck is a sought-after expert on the subject of using LinkedIn for media relations, building contacts, and for personal and professional branding. He’s addressed conferences in Canada, Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, great PR strategies and hard work. He also offers LinkedIn Corporate Boot Camps for businesses. He is the author of Linking in to Pay it Forward. Follow Kathy Follow Chuck

I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focus on great marketing and communications tips and fun guests without the spin. If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Content, Employee Experts, and the Social Enterprise On the front lines of huge content, big data and employee advocate programs, IBM has managed to successfully lead a number of social shifts. How does a large company empower employees to build both personal influence, and be powerful company brand advocates? What are the lessons in becoming more content-driven / employee content-driven? What about big data? Join us Thurs, Aug1, for an insightful chat with IBM’s Susan Emerick. About Susan Emerick leads global enterprise social business programs for IBM, a company with more than 430,000 employees. A passionate marketer and speaker, she enjoys redefining marketing “as we know it” as a result of emerging technology & big data. In 2008, Susan co-founded a social insights practice at IBM, to continuously apply social listening insights to marketing planning and social engagement. In 2011, Susan was named to the iMedia Top 25 Internet Marketing Leaders and Innovators, an annual list of cutting-edge creative professionals, strategists, and innovators. Susan uses her expertise to influence the standards of word of mouth research and measurement. Her book, The Most Powerful Brand on Earth, How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media which she co-authored with Chris Boudreaux will be available in September.

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS. If you're looking for jargon-monoxide poisoning, we recommend our competition. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant. Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday Nov 21st, at a special time - 2PM PDT (note: we normally record at 3:30PM PDT!) for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass. It's about to get real up in here on content! About John John Cassis the Director of Digital Marketing for McDougall Interactive. John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.