Rock Your LinkedIn Profile Story-Style! My Chat with Chuck Hester

01/30/14 • 31 min

The Keeping it Human Improvised Marketing Show

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT. Keeping it Human helps marketing execs and their teams tell their best and most important company, product and customer stories to the world in human-speak. We are a jargon-monoxide-free zone. Our show is created especially for marketing execs and their teams. Your Marketing Story Resumes are dead. You need to tell your story using LinkedIn in a dynamic, fresh way that brings together visual content and customer outcomes. So how do you keep your personal and/or company profile from flatlining? Join me Jan 30th at 3:30PM PDT for a great chat with one of my fave LinkedIn peeps, Chuck Hester. Email kathy@keepingituman with your questions and don't forget to leave a comment on the blog after the show! About Chuck A LinkedIn power connector with more than 13,000 direct connections, Chuck is a sought-after expert on the subject of using LinkedIn for media relations, building contacts, and for personal and professional branding. He’s addressed conferences in Canada, Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, great PR strategies and hard work. He also offers LinkedIn Corporate Boot Camps for businesses. He is the author of Linking in to Pay it Forward. Follow Kathy Follow Chuck

Previous Episode

SEO Has Changed - Is Your Content Marketing Plan Ready?

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human helps marketing executives and their teams tell their most important company, customer and product stories. This show is a jargon-monoxide poisoning free zone. Our show is created for marketing execs and their teams. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant. Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday, Jan 16th, for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass. It's about to get real up in here on content! About John John Cass has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.

Next Episode

Why 2014 is a Bold New Year for Content Marketing - A Chat with Ann Handley

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Content Marketing Content marketing is not a new concept - yet, it's undergoing some big changes. What are the key trends? What do you need to do differently this year? Join me Tuesday, February 11, at 10:30AM PDT for a special one on one with the one and only, Ann Handley of Marketing Profs! About Ann Cited in Forbes as the most influential woman in Social Media, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. The book has been translated into nine languages.