What Makes Things Funny & What Marketers Can Learn - A Chat with Peter McGraw

07/09/14 • 33 min

The Keeping it Human Improvised Marketing Show

I'm Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. We help marketing executives and teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and teams. Comment on the blog. Follow Kathy What's Funny: The Humor Code Research over the years has tried to answer the question: what makes things funny? Understanding how the brain processes humor can help marketers use it in a much better way (we hope, anyway!). Join us July 10 when we talk to Peter McGraw, co-author of The Humor Code, about his theory on what makes things funny. About Dr. McGraw, a professor at the University of Colorado, Boulder, is an expert in the interdisciplinary fields of emotion and behavioral decision theory. Most recently, he has been examining the antecedents and consequences of humor. He directs the Humor Research Lab (HuRL). McGraw holds appointments in marketing at the Leeds School of Business and in the Department of Psychology and Neuroscience. McGraw is willing to leave the ivory tower to try his hand at stand-up at a dive bar, attending a funeral director convention, pose as a shopper at a gun show, or sing hymns at a Baptist church. His work has been covered by NPR, BBC, Scientific American, Wall Street Journal, The New York Times, and the Financial Times. With Joel Warner, he has co-authored The Humor Code: A Global Search for What Makes Things Funny.

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Scaling Human by Turning Employees into Advocates

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Leave a comment on the blog! Follow Kathy on Twitter NOTE: Chris did not make the call...however, content was covered. Scaling the Human Factor with Employees Among a brand's best champtions are its employees. Social is always about relationships and building trust. It’s people to people interaction. Research shows that customers trust people like ourselves far more than executives. So how do we turn employees into powerful, socially engaged advocates? Join me June 12th for a great conversation with author Chris Boudreaux. About CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global consultancy, Chris is a globally recognized thought leader in social and digital technologies, operations, and governance. In 2011, he co-authored published The Most Powerful Brand on Earth with Susan Emerick of IBM. He is a governing member of the Word of Mouth Marketing Association, and his site, SocialMediaGovernance.com, serves practitioners worldwide.

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How to Create Compelling Marketing Content - with Jason Miller of LinkedIn

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy Compelling Content 90% of companies report that content marketing is a priority. How do you ensure that you have compelling content and the right types of content? Join us Thursday, July 31st, for a great chat with the one and only, Jason Miller of LinkedIn. Follow Jason. About Jason Miller Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking socia ROIl, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, and more.