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The Keeping it Human Improvised Marketing Show - Storytelling for Better Business: A Chat With Annette Simmons

Storytelling for Better Business: A Chat With Annette Simmons

05/28/15 • 31 min

The Keeping it Human Improvised Marketing Show
Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Whoever Tells the Best Story Wins. Great stories win marketplaces. Business Storytelling is a critical skill for companies, teams and entrepreneurs today. Are we telling the right stories? Are we too superficial? Join me May 28 when Annette Simmons, author of the Story Factor and Whoever Tells the Best Story Wins (now in its second edition) joins the podcast. She is a storyteller's storyteller and this is going to be a lot of fun! About For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, build collaboration, and facilitate innovation. After writing Territorial Games and A Safe Place for Dangerous Truths, Annette wrote The Story Factor, (chosen as One of the Best 100 Business Books of All Time by 1-800-CEO-READ) and Whoever Tells the Best Story Wins now in a second edition and just released in May of 2015)
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Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Whoever Tells the Best Story Wins. Great stories win marketplaces. Business Storytelling is a critical skill for companies, teams and entrepreneurs today. Are we telling the right stories? Are we too superficial? Join me May 28 when Annette Simmons, author of the Story Factor and Whoever Tells the Best Story Wins (now in its second edition) joins the podcast. She is a storyteller's storyteller and this is going to be a lot of fun! About For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, build collaboration, and facilitate innovation. After writing Territorial Games and A Safe Place for Dangerous Truths, Annette wrote The Story Factor, (chosen as One of the Best 100 Business Books of All Time by 1-800-CEO-READ) and Whoever Tells the Best Story Wins now in a second edition and just released in May of 2015)

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undefined - Get the Most From Your Facebook Marketing: A Chat with Andrea Vahl

Get the Most From Your Facebook Marketing: A Chat with Andrea Vahl

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Facebook Marketing Lke Google, Facebook keeps changing – its capabilities, algorithm, and ad technologies - and that means keeping up with constant changes. What are the biggest things you and your marketing team should be thinking about when it comes to growing your business through Facebook? That’s what we will be discussing on the next episode . Join Andrea Vahl, aka "Grandma Mary," and I for a spirited chat on Thursday, May 21st. About Andrea Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner. She uses her comedy skills to blog as a slightly cranky character, Grandma Mary at www.AndreaVahl.com. She has presented at Social Media Marketing World and New Media Expo and was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com and Top 30 Women in Social Media by Boom Social.

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undefined - Business Storytelling - The Power of Vulnerability

Business Storytelling - The Power of Vulnerability

Welcome to Jargonorrhea Live – A viral marketing show for leaders. Serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Business Storytelling - The Power of Vulernability Often times, business storytelling fails to create emotional resonance that sticks. And in many cases, these stories fail because they lack vulnerability. Yet, vulnerability is key to not only great storytelling; it's key to differentiation. Join me July 30th at 3:30PM PDT for a podcast on the power of vulnerability to create better and more differentiated stories.

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