Storytelling for Better Business: A Chat With Annette Simmons

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Whoever Tells the Best Story Wins. Great stories win marketplaces. Business Storytelling is a critical skill for companies, teams and entrepreneurs today. Are we telling the right stories? Are we too superficial? Join me May 28 when Annette Simmons, author of the Story Factor and Whoever Tells the Best Story Wins (now in its second edition) joins the podcast. She is a storyteller's storyteller and this is going to be a lot of fun! About For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, build collaboration, and facilitate innovation. After writing Territorial Games and A Safe Place for Dangerous Truths, Annette wrote The Story Factor, (chosen as One of the Best 100 Business Books of All Time by 1-800-CEO-READ) and Whoever Tells the Best Story Wins now in a second edition and just released in May of 2015)