Want More Innovation? Start with Your Business Culture

06/13/13 • 32 min

The Keeping it Human Improvised Marketing Show

I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS. If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Innovation and Culture We're obsessed with innovation today. Yes, we need to innovate products, business models, experiences to stay relevant. Why aren't companies talking about innovation in corporate culture? Well, it's time! It has been said time and again: culture eats strategy for lunch (and dinner too!).If your people aren't creating, taking risks and innovating, change starts with organizational culture. So what matters most with culture? How do we change culture to better support and encourage innovation? What environments allow people to do their best work? Join me and my friend and colleague, MB Deans, for a fun, lively chat on powering up your organizational culture. About Mary Beth (MB) Deans MB brings 25 years experience as an entrepreneur and consultant with experience in high tech, healthcare, business services, and transportation. She joined ClearVision Consulting in 2013 to run sales and marketing. In 2008, Mary Beth co-created a global online community for technophobic Organizational Development consultants. The community quickly grew to cover 26 countries on 5 continents. Prior to that, Mary Beth founded and grew Douglas Partners into a global boutique career transition firm using social media. She holds a Masters in Computer Science from Fairleigh Dickinson University. Mary Beth has studied tai chi under Grand Master Sam Tam for 20 years and could definitely kick my ass and stay completely calm doing it.

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What's the Future of Business: A WTF Chat with Brian Solis

NOTE: THIS CALL HAS BEEN RESCHEDULED TO JUNE 20 I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS. If you're looking for jargon-monoxide poisoning, we happily recommend our competition. What's the Future of Business (WTF)? It's the end of business as usual. Yes, that's the name of another book by Brian Solis. The relationship between businesses and customers is rapidly changing. The buyer's journey has changed, and customers aren't getting most of their information about businesses from the vendors themselves. So what is the future of business anyway? And WTF will Brian Solis do next?! Join me for a lively, fun and sure to be great conversation with Brian Solis. About Brian Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for business to market, sell and service in the social web.