Applying Improv to Product Design and Usability

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10/23/14 • 30 min

The Keeping it Human Improvised Marketing Show

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy. Applied Improvisation and Product Design Applying improvisation to communication, teamwork and leadership has received a lot of business press lately. Improvisation principles can also be used in marketing areas including product design and usability. Join me Oct 23rd when we chat to Jessie Shternshus, a fellow Applied Improv Network member, about how improv principles can improve design. About As the founder and owner of The IMPROV EFFECT, Jessie weds her lifelong passion for and expertise in applied improvisation with the fast paced demands of the corporate world. In her classes she helps people become better listeners, team players, leaders, and communicators. Her physically engaging and playful workshops are relevant to all fields of life; participants of her workshops vary from college professors to engineers and from web developers to lawyers. Jessie gained her formal education at USF and NYU. Throughout her career she has worked with Fortune 500 companies and companies such as CBS, Johnson & Johnson, Expedia, Getty Images and Celgene.

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Social Media Shakeup: My Chat with SMT's Robin Fray Carey

Jargonorrhea Live - A Viral Marketing Show I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy. Social Media Shakeup 2014 - What's New, Old, and Needed What's new in the world of social media marketing? What should organizations be doing? Join me October 9th when my guest, Robin Fray Carey, founder of Social Media Today, joins me for an update on what we need to be doing better when it comes to social media marketing. AboutRobin Robin Fray Carey founded Social Media Today LLC, in 2007. Prior to that, she ran a media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media, and is an advisor to Social Week, Social Media Today’s sites have been the recipient of numerous awards, including a Shorty Award for Best Green Site and a Society for New Communications Research Corporate Communications. She is the past co-chair of the Women's Refugee Commission, on whose board she served for 9 years. Follow Robin

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How to Speak Human and Really Connect with Customers

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog... Forget Marketing - Speak Human Human can sometimes be a buzzword; yet it matters. Customers connect with emotional content. What does that mean, and how can we speak human? Join me Oct 30th for this jargon-free (as always) podcast!