Brand Storytelling and Vulnerability: From Messy to Elevated Message

03/24/16 • 31 min

The Keeping it Human Improvised Marketing Show

Welcome to The Improvised Marketing Show! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT twice each month. We help organizations, execs, and their teams humanize their most important stories! And we do it with fun and humor. As always, we are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Or email me: [email protected]! Brand Storytelling: Finding Your Message in the Messy You are a busines owner and young mom celebrating your new roles when life throws you a curveball: you are diagnosed with lung cancer, and you never smoked. What do you do? How do you pick up, move forward, and use that as fuel to hone your personal and brand stories? Well, if you are Felicia Slattery, author and speaker, you fight hard, keep going, and grow your business. You turn messy into a message with a mission. Join me for a great chat with the wonderful Felicia Slattery at 11AM PDT Thursday! (NOTE: special time!) Felicia Slattery, M.A., M.Ad.Ed., is on a mission to motivate, inspire and train experts, business owners, entrepreneurs, CEOs and celebrities to create meaningful connections through effective communication and public speaking. The Amazon #1 best-selling author of “Kill the Elevator Speech,” and “21 Ways to Make Money Speaking” is also the creator of the Signature SpeechTM system and is an internationally-acclaimed, award-winning speaker. Felicia presents to audiences large and small on topics related to communication, speaking, and being a successful entrepreneur in spite of everything life can throw at you.

Previous Episode

How to Tell Your Brand Story When Your Products are New to The World

Welcome to Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. Organic and jargon-free! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. How do you tell your story when your service, product, or technology is new to the world? It's a question I get a lot and a good one. The truth is it's not all that different from the way we communicate anything - with great stories. We'll talk about this and more on the podcast Thursday, February 25th at 3:30 PM PDT. Join me. Got questions for me? Email me at kathy (at) keeping it human (dot) com.

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Find Your Content Voice - How Jason Miller Became a Content Rock Star

Welcome to The Keeping it Human Improvised Marketing Show I am Kathy Klotz-Guest, founder of Keeping it Human, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. How to Find and Hone Your Content Voice Your content's secret sauce depends on your voice. How do you hone it so it works for your organization? Join me as I chat with one of my favorite content people who helps dial LinkedIn's marketing content to 11, Jason MIller. Jason worked in music for 10 years before moving to B2B. Today, he helps shape LinkedIn Marketing's voice and he uses his personality to do it. Get ready to turn up your content voice to a Spinal Tap 11. About Jason Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals. Before B2B, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns and creating remarkable content and tracking the ROI, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World and more.