The Harvest Growth Podcast

Solanda Moran-Blanch, Co-Founder

GoBeKids.co

In the first year of its launch, start-up GoBeKids.co sold over $100k of its flagship product, gaining widespread acceptance among customers. This year, GoBe has found even more success as revenues have already exceeded $4 million.

How did GoBe become so successful so quickly? That's what Solanda Moran-Blanch, Co-founder and wife to the other Co-founder, joins us on today’s episode to discuss. In a few minutes, Moran-Blanch will reveal the elements that inspired the brand's "overnight" success and other bonus tips on how to be an effective Co-founder with your spouse.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why a lean methodology - a minimum viable product and constant product iterations - is crucial for start-up success.
• Why Focus is an important strategy to employ in business development and growth.
• What to prioritize when building a winning team of founders and employees.
• And so much more!

Visit GoBeKids.co to learn more about their innovative snack spinners and use code “harvestgrowth” at checkout for a 20% discount off any purchase.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Are you trying to harness the power of analytics in growing your business? Then, you would love today's episode. Our guest, Josh Chandler, President of Checkpoint Health, demystifies how using a data-driven strategy in a lean model - consistently running small-scale experiments to discover the best business solutions - can help you scale and outcompete in any market.
Josh will dive into the core of successful business growth, discussing the impact of customer service and retention on profitability. He'll share his top book recommendations for marketers and product developers, such as "Lean Startup," while illustrating the power of even the smallest product improvements.
Tune in as Josh dives into the power of data analytics and how it can improve sales performance, profitability, and your competitive advantage.
In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why Founders should know their Customer Lifetime Value (CLV) and customer acquisition costs.
• Identifying the differences between customers at different stages of your sales funnel.
• Why you should run experiments to find growth opportunities and improve your business performance.
• How small product improvements can result in a competitive market advantage.
• And so much more!
  

Visit www.trycheckpoint.com now to learn more about how their products help senior citizens detect minor health issues before they become major concerns.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

In this episode of The Harvest Growth Podcast, host Jon LaClare interviews retired physician and successful serial entrepreneur, Rick Chesbrough. Rick is an ingenious inventor and healthcare entrepreneur, whose career has been marked by the creation of innovative medical products that have made significant impacts on patient care. Today, Rick shares his journey of inventing the Space Cadet Closet Organizer, a unique product designed to solve the problem of an unorganized closet.
Drawing from Rick's triumph with his consumer product sensation, the Space Cadet Closet Organizer, they uncover invaluable insights for swiftly achieving profitability and steering clear of common marketing pitfalls that plague many startups. Listeners will gain insights into the process of bringing a new product to market, the need for ongoing marketing efforts, and the patience required for a breakthrough in an innovative product's visibility. Tune in now to uncover the lessons and strategies behind Rick's entrepreneurial journey
In this captivating episode of the Harvest Growth Podcast, prepare to explore:

• How to win over potential buyers who are unfamiliar with your product and its benefits
• How to successfully transition from product inventor to entrepreneur
• The need to diversify digital marketing and revenue streams amidst today's volatile business landscape
• Accelerating business growth and sidestepping marketing pitfalls by collaborating with seasoned marketing experts
• Key performance metrics essential for orchestrating successful marketing campaigns across your website and external platforms like The Grommet
• And so much more!

Need a simple, time-saving solution that transforms your closet from a disorganized mess cluttered with clothes to a spacious showroom of your beautiful clothes? Then you’ll need Space Cadet. Visit www.spacecadetcloset.com now to learn more about how it works and why people love it.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Guest: Nikko Regar, Marketing and Sales Director, Flip Lok

Is there a place for TV Advertising in today's internet-first economy? Is it still justifiable to launch national TV campaigns when you can reach millions of people for a fraction of the cost on Facebook? For today's guest, the answer is an enthusiastic yes.

That guest is Nikko Reger, Marketing and Sales Director for Flip Lok, the most secure and simplest-to-install door lock in the country. He joins us to share how the company's decision to scale their Facebook advertising efforts to a full-fledged national TV campaign skyrocketed their business. Listen to the episode now to find out if this process can work for your business too.

In today's episode of the Harvest Growth Podcast, we'll cover:

● Benefits of TV Ads in a digital-first economy.

● How to take digital ad campaigns to TV.

● Boosting B2B sales by increasing product awareness among B2C buyers.

● A daily habit and mindset guaranteed to help you become a better product marketer.

● And so much more!

Are you sick of deadbolts? Then visit FlipLok.com to learn more about the essential safety lock that's ten times stronger.

Also, click here to learn the unique story and vision behind Flip Lok from Founder Anna Reger. It's all in an earlier episode on the show.

To learn more about Flip Lok’s marketing success, read their case study on our blog here.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!

Zack Fleishman, CEO and Co-founder

SharkWheel.com

If you saw a square or snake-like car wheel on your way to work, would you stop to look? Most likely. And you may also tell others about it. This reaction is natural - we do this when we see something "worth making a remark about," as marketing author Seth Godin puts it in his 2003 Ted Talk. Godin also says that this factor ultimately decides what gets sold.

He's right, as today's guest on the podcast proves. Zack Fleishman is CEO and Co-founder of Shark Wheel, maker of the unique wheels already mentioned. While the wheels are not used for cars (yet), his company's skateboarding wheels were an instant hit - their Kickstarter campaign got over one million views in 30 days without any marketing spend. They also appeared on Shark Tank and mainstream media shows and won multiple international awards.

But instant attention did not equal instant big bucks until Shark Wheel expanded to serve agricultural businesses, doubling their annual revenue in just a few weeks. Fleishman tells all in this inspiring interview: the ups and downs of reinventing the wheel, finding new entry into old markets, and dealing with negative online reviews. Whether you're an entrepreneur, inventor or product marketer, this episode has something for you.

In today’s episode of the Harvest Growth Podcast, we’ll cover the following:

● Why standing out (differentiation) is integral to marketing success.

● Why creatively managing negative reviews can benefit your business.

● How reinventing your business model can transform sales and profits.

● And so much more!

Visit Sharkwheel.com to learn more about these unique wheels and their uses. For their uses in agriculture, go to Sharkwheelag.com.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.