Reinventing The Wheel To Dominate Old Markets In a New Way - SharkWheel.com

05/05/23 • 21 min

Zack Fleishman, CEO and Co-founder

If you saw a square or snake-like car wheel on your way to work, would you stop to look? Most likely. And you may also tell others about it. This reaction is natural - we do this when we see something "worth making a remark about," as marketing author Seth Godin puts it in his 2003 Ted Talk. Godin also says that this factor ultimately decides what gets sold.

He's right, as today's guest on the podcast proves. Zack Fleishman is CEO and Co-founder of Shark Wheel, maker of the unique wheels already mentioned. While the wheels are not used for cars (yet), his company's skateboarding wheels were an instant hit - their Kickstarter campaign got over one million views in 30 days without any marketing spend. They also appeared on Shark Tank and mainstream media shows and won multiple international awards.

But instant attention did not equal instant big bucks until Shark Wheel expanded to serve agricultural businesses, doubling their annual revenue in just a few weeks. Fleishman tells all in this inspiring interview: the ups and downs of reinventing the wheel, finding new entry into old markets, and dealing with negative online reviews. Whether you're an entrepreneur, inventor or product marketer, this episode has something for you.

In today’s episode of the Harvest Growth Podcast, we’ll cover the following:

● Why standing out (differentiation) is integral to marketing success.

● Why creatively managing negative reviews can benefit your business.

● How reinventing your business model can transform sales and profits.

● And so much more!

Visit Sharkwheel.com to learn more about these unique wheels and their uses. For their uses in agriculture, go to Sharkwheelag.com.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.

Zack Fleishman, CEO and Co-founder

SharkWheel.com

In today’s episode of the Harvest Growth Podcast, we’ll cover the following:

● Why standing out (differentiation) is integral to marketing success.

● Why creatively managing negative reviews can benefit your business.

● How reinventing your business model can transform sales and profits.

● And so much more!

Visit Sharkwheel.com to learn more about these unique wheels and their uses. For their uses in agriculture, go to Sharkwheelag.com.

Previous Episode

Ditching Large Retailers For Direct-To-Consumer Marketing Saved My Business - Grillbots.com

Ethan Woods, Owner and CEO

Grillbots.com

For many entrepreneurs, getting their product on the shelves of large retailers is a home run. It usually means more publicity and awareness, higher sales, and less operational costs in exchange for lower profit margins. But today's guest on the podcast turned his back on retailers after an experience that gave him "sleepless nights."

Ethan Woods is the Owner and CEO of Grillbot, maker of the world's first automatic grill-cleaning robot, and is also a previous guest on the podcast, having featured in a 2019 episode. Today he returns to tell us why he stopped working with national retailers and rejected Canada's largest retailer, a decision that made 2022 the company's best year. Ethan also generously reveals how you can find a unique path to entrepreneurial success. You don't want to miss this interesting episode.

In today's episode of the Harvest Growth Podcast, we'll cover:

● Transitioning from brick-and-mortar retailers to direct-to-consumer marketing.

● Growing a reputable brand using infomercials or direct-response TV.

● The importance of constantly testing and optimizing advertising instead of using a "one shoe fits all" formula.

● Building value in your business from the start, making it attractive to potential investors and partners.

● And so much more!

Visit Grillbots.com to learn more about how the robot cleans your grill with one push of a button, and why thousands of customers think it is easy to use, durable, and makes a great gift.

Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!

Next Episode

How 2 Non-Engineers Built a Best-selling Electronics Product - Chubby Buttons

Michael Cherkezian and Justin Barad

ChubbyButtons.io

Today's episode is a 20-minute masterclass on solving big business problems when you're new to entrepreneurship. Our guests are Michael Cherkezian and Justin Barad, inventors of the world's first wearable Bluetooth remote, developed their product without any engineering or product development background and got a spot on Shark Tank shortly after. Today, their product, Chubby Buttons, has amassed thousands of 5-star reviews and is ready to dominate multiple consumer markets.

Cherkezian and Barad eagerly share their dramatic success story and reveal helpful tips for old problems in bootstrapping, marketing, talent recruitment, and management. Whether you're new to entrepreneurship or not, this exciting episode will inspire you to do more.

In today's episode of the Harvest Growth podcast, we'll cover:

● Why entrepreneurs must shatter societal expectations to find success.

● How a healthy relationship with customers can benefit marketing and product development and reduce business costs.

● How to land a spot on Shark Tank.

● How to find great talent on a bootstrapper's budget.

● And so much more!

Visit chubbybuttons.io to see the world's first wearable Bluetooth remote in action! Use code 'harvest' at checkout for a 15% discount on purchases.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

The Harvest Growth Podcast - Reinventing The Wheel To Dominate Old Markets In a New Way - SharkWheel.com

Transcript

Jon LaClare: Today's guest has been on Shark Tank, had great success with a Kickstarter campaign, and won over a dozen international competitions with their consumer product. After almost 10 years focused on B2C marketing, they launched a business to business arm of their company, and just a few weeks later, it's already doubled their annual revenues. Listen for ways that you can be creative in entering new markets, as you think about how to grow your own business in this fasc