Harnessing TV for Rapid Business Growth In The Digital Era - Flip Lok

07/14/23 • 22 min

Guest: Nikko Regar, Marketing and Sales Director, Flip Lok

Is there a place for TV Advertising in today's internet-first economy? Is it still justifiable to launch national TV campaigns when you can reach millions of people for a fraction of the cost on Facebook? For today's guest, the answer is an enthusiastic yes.

That guest is Nikko Reger, Marketing and Sales Director for Flip Lok, the most secure and simplest-to-install door lock in the country. He joins us to share how the company's decision to scale their Facebook advertising efforts to a full-fledged national TV campaign skyrocketed their business. Listen to the episode now to find out if this process can work for your business too.

In today's episode of the Harvest Growth Podcast, we'll cover:

● Benefits of TV Ads in a digital-first economy.

● How to take digital ad campaigns to TV.

● Boosting B2B sales by increasing product awareness among B2C buyers.

● A daily habit and mindset guaranteed to help you become a better product marketer.

● And so much more!

Are you sick of deadbolts? Then visit FlipLok.com to learn more about the essential safety lock that's ten times stronger.

Also, click here to learn the unique story and vision behind Flip Lok from Founder Anna Reger. It's all in an earlier episode on the show.

To learn more about Flip Lok’s marketing success, read their case study on our blog here.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!

Guest: Nikko Regar, Marketing and Sales Director, Flip Lok

In today's episode of the Harvest Growth Podcast, we'll cover:

● Benefits of TV Ads in a digital-first economy.

● How to take digital ad campaigns to TV.

● Boosting B2B sales by increasing product awareness among B2C buyers.

● A daily habit and mindset guaranteed to help you become a better product marketer.

● And so much more!

Are you sick of deadbolts? Then visit FlipLok.com to learn more about the essential safety lock that's ten times stronger.

Also, click here to learn the unique story and vision behind Flip Lok from Founder Anna Reger. It's all in an earlier episode on the show.

To learn more about Flip Lok’s marketing success, read their case study on our blog here.

Previous Episode

Building a Multi-Million Dollar Business from a Garage: Separating the Truth from Myths | InstaTrim.com

Greg Amundson

President & Inventor, InstaTrim.com

Today we talk with Greg Amundson, a trailblazing inventor and entrepreneur whose story will inspire you to keep working hard when all the chips are down. Greg began his company, InstaTrim, in the midst of the 2008 housing market crisis and grew it into a multi-million dollar business.

"The idea came to me in the middle of the night," he says, "And when I woke up, I immediately made a prototype of the product idea." The market feedback was positive, signaling that his product had commercial potential. What followed next was the start of a company that has today become a successful business. But Greg's success story is more than just the invention of a great product. It's also about how he constantly failed and learned on the job intelligently, found unique advantages where others failed, and worked hard to improve InstaTrim's marketing.

Greg's experiences will keep you motivated while unveiling insights on entrepreneurship, business, and marketing for both new and seasoned entrepreneurs or product marketers.

In today's episode of the Harvest Growth podcast, we'll cover:

● How InstaTrim started manufacturing their products locally, instead of in China.

● The value of networking at every stage of the entrepreneurial journey.

● The importance of failing quickly, and failing on a small scale.

● Why it is essential to believe in your product.

● And so much more!

Are you tired of using messy caulks on home improvement projects? Then visit www.instatrim.com to get great deals and discounts on Greg Amundson's InstaTrim, the bestselling trim solution on Amazon. You can also order a sample kit to try it out before buying.

Next Episode

Take Your Business From Ideation to Tremendous Sales Growth - HelloPluie.com

Guest: Addie Gundry, Founder and CEO of HelloPluie.com

After building a unique product to help parents easily change their babies' diapers in public spaces, today's guest faced a steep marketing task - convincing owners of public buildings to adopt her invention. Although there was a need for the product, most establishments notoriously treated diaper changing tables as an afterthought.

However, 2023 tells a different story. Today, that product - Pluie Diaper Changing Tables can be found in the restrooms of hundreds of public spaces across 20 states nationwide. It is also the recipient of several notable awards including the TIME Best Invention of 2021, Fast Company 2021 World Changing Idea, and a Chicago Innovation Award Winner. Our guest and Pluie’s Founder and CEO, Addie Gundry, was also recently named to Inc. Magazine’s prestigious Female Founders 100 list of trailblazing women.

If you're currently trying to dominate a market that's stagnant or regarded as an afterthought, or you're about to start developing a new business idea, then join us on the podcast now. Addie Gundry's inspiring story will keep you on the path to success.

In today's episode of the Harvest Growth podcast, we'll cover:

● What it takes to go from product and business ideation to successful execution.

● Possible benefits of awards and industry recognitions for product entrepreneurs.

● Ensuring B2B marketing success by getting in the minds of prospective business clients.

● Doing market research in the right way.

● Pros and cons of manufacturing in the US.

● And so much more!

Whether you want to change your baby's diapers on the go or you’re a public space administrator who wants parent-customers to comfortably change diapers in your restroom (and become regulars), Pluie has something for you. Visit www.hellopluie.com now and use the discount code: harvestgrowth for 15% off.

The Harvest Growth Podcast - Harnessing TV for Rapid Business Growth In The Digital Era - Flip Lok

Transcript

Jon LaClare: Today's guest shares how they grew their business from spending $100 a day on Facebook to a full-fledged national TV marketing campaign that has skyrocketed their business. It's a process we've led many clients through over the years, and it may work very well for your business.

Speaker 2: Are you looking for new ways to make your sales grow, you've tried other podcasts, but they don't seem to know. Harvest the growth potential of your produ