From Idea to Impact: How This Doctor is Reinventing Closets and Breaking into E-Commerce

04/12/24 • 25 min

In this episode of The Harvest Growth Podcast, host Jon LaClare interviews retired physician and successful serial entrepreneur, Rick Chesbrough. Rick is an ingenious inventor and healthcare entrepreneur, whose career has been marked by the creation of innovative medical products that have made significant impacts on patient care. Today, Rick shares his journey of inventing the Space Cadet Closet Organizer, a unique product designed to solve the problem of an unorganized closet.
Drawing from Rick's triumph with his consumer product sensation, the Space Cadet Closet Organizer, they uncover invaluable insights for swiftly achieving profitability and steering clear of common marketing pitfalls that plague many startups. Listeners will gain insights into the process of bringing a new product to market, the need for ongoing marketing efforts, and the patience required for a breakthrough in an innovative product's visibility. Tune in now to uncover the lessons and strategies behind Rick's entrepreneurial journey
In this captivating episode of the Harvest Growth Podcast, prepare to explore:

How to win over potential buyers who are unfamiliar with your product and its benefits
How to successfully transition from product inventor to entrepreneur
The need to diversify digital marketing and revenue streams amidst today's volatile business landscape
Accelerating business growth and sidestepping marketing pitfalls by collaborating with seasoned marketing experts
Key performance metrics essential for orchestrating successful marketing campaigns across your website and external platforms like The Grommet
And so much more!

Need a simple, time-saving solution that transforms your closet from a disorganized mess cluttered with clothes to a spacious showroom of your beautiful clothes? Then you’ll need Space Cadet. Visit www.spacecadetcloset.com now to learn more about how it works and why people love it.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

How to win over potential buyers who are unfamiliar with your product and its benefits
How to successfully transition from product inventor to entrepreneur
The need to diversify digital marketing and revenue streams amidst today's volatile business landscape
Accelerating business growth and sidestepping marketing pitfalls by collaborating with seasoned marketing experts
Key performance metrics essential for orchestrating successful marketing campaigns across your website and external platforms like The Grommet
And so much more!

To be a guest on our next podcast, contact us today!

Previous Episode

Driving Sales Through Video Marketing: The Formula for Compelling, Profitable Scripts

Welcome to The Harvest Growth Podcast! In today's episode, we'll be diving into the impact of video marketing. Our host, Jon LaClare, will be sharing insights and strategies based on his extensive experience in video marketing. He discusses the power of video campaigns, drawing from his successful endeavors in various industries including consumer goods, household products and more. Jon provides a step-by-step outline for creating impactful video scripts, emphasizing the importance of market research, identifying customer needs, showcasing product demonstrations, building credibility, crafting compelling offers and effective calls to action. Join us as we explore the essential elements of a successful marketing strategy and learn from Jon's wealth of knowledge and expertise.

In this episode of The Harvest Growth Podcast, we cover:

● The importance of video marketing in growing your business

● The value of market research

● Necessary elements of a successful video script

● Effective platforms for launching digital marketing campaigns

● And much more!

To learn more about how to drive sales through compelling storytelling for your brand or for help with creating the right video marketing strategy for your product or service, reach out to Harvest Growth today and book a FREE one-on-one call with us. We’re here to help.

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Did you know that a 26% improvement in marketing performance can double your business revenue? Join us on today's special episode as host Jon LaClare reveals how focusing on three growth metrics is a faster, simpler and more efficient strategy for growing your business. In less than five minutes, you’ll discover 15 proven tips for increasing traffic to your websites and sales pages, converting those visitors to buyers and getting those buyers to spend more while also referring you to others. These are the same techniques our Agency uses to grow hundreds of businesses. So don't miss out!

In this episode of the Harvest Growth Podcast, you’ll discover:

How small improvements in your marketing funnel can ignite phenomenal business success.
15 optimizations you can implement now to grow your business
Simple tech-powered tactics for improving performance across your marketing funnel
A secret tip for successfully increasing profit on each sale
And so much more!

To be a guest on our next podcast, contact us today!

The Harvest Growth Podcast - From Idea to Impact: How This Doctor is Reinventing Closets and Breaking into E-Commerce

Transcript

Jon LaClare [00:00:00]:
Today's guest is a retired physician and successful serial entrepreneur that has licensed several medical products over the years. So when he had the idea for a novel consumer product, he assumed he could easily figure out how to market and grow that business as well. In the story he shares today, it proved harder than he expected, but now you can learn through some of the hurdles he had to overcome.
Announcer [00:00:22]:
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