Driving Business Growth Through Data Analysis and Product Iteration - CheckPoint Health

02/16/24 • 36 min

Are you trying to harness the power of analytics in growing your business? Then, you would love today's episode. Our guest, Josh Chandler, President of Checkpoint Health, demystifies how using a data-driven strategy in a lean model - consistently running small-scale experiments to discover the best business solutions - can help you scale and outcompete in any market.
Josh will dive into the core of successful business growth, discussing the impact of customer service and retention on profitability. He'll share his top book recommendations for marketers and product developers, such as "Lean Startup," while illustrating the power of even the smallest product improvements.
Tune in as Josh dives into the power of data analytics and how it can improve sales performance, profitability, and your competitive advantage.
In today’s episode of the Harvest Growth Podcast, we’ll cover:

Why Founders should know their Customer Lifetime Value (CLV) and customer acquisition costs.
Identifying the differences between customers at different stages of your sales funnel.
Why you should run experiments to find growth opportunities and improve your business performance.
How small product improvements can result in a competitive market advantage.
And so much more!

Visit www.trycheckpoint.com now to learn more about how their products help senior citizens detect minor health issues before they become major concerns.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Why Founders should know their Customer Lifetime Value (CLV) and customer acquisition costs.
Identifying the differences between customers at different stages of your sales funnel.
Why you should run experiments to find growth opportunities and improve your business performance.
How small product improvements can result in a competitive market advantage.
And so much more!

Visit www.trycheckpoint.com now to learn more about how their products help senior citizens detect minor health issues before they become major concerns.

To be a guest on our next podcast, contact us today!

Previous Episode

Customer Retention: The Secret to Unlocking Massive Business Growth - Board Room Organics

Loyal customers are the lifeblood of every successful business. However, most startups wait too long to prioritize customer needs. Leveraging research insights during product development and building for customer satisfaction and retention can bring thriving long-term success to your business, and in this episode, we speak with a Founder who did just that.
Tony Petkovich is the Founder of Board Room Organics, which manufactures effective, fast-acting vitamin supplements and has retained a lot of customers over many years - a rarity in the vitamin and supplements industry. How did they do this? Petkovich tells us how in this episode.
You will discover the special formulation used in his products, the secret behind each successful sales presentation, and their best marketing techniques. Tune in now for some evergreen tips on how to find and keep customers for a lifetime.
In today’s episode of the Harvest Growth Podcast, we’ll cover:

● Why customer satisfaction and retention goals must influence product development.

● Discovering untapped sales opportunities by constantly interacting with customers and prospects.

● How long-term customers enable businesses to survive difficult periods.

● And so much more!

Visit BoardRoomOrganics.com to learn more about their fast-acting supplements, which health issues they help with, and why customers love them.

To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Next Episode

Burn to Learn: Why Startups Should Budget for Trial and Error When Launching a New Product

Today, we talk with Jarod Sievers and Neal Desai, Founders of Mart Cobra, a fast-growing company with an impressive list of successful safety and survival products like the highly-reviewed Fire Blanket. Despite being new entrepreneurs, both founders have accelerated to the top through ambition, grit, trial and error, and a vision for solving old problems in unique ways. In this episode, they share with us the values that have grown their company to its current level of success and reveal tips on using tech to improve productivity and reduce stress.

In today's episode of the Harvest Growth Podcast, we'll cover:

● Why entrepreneurs must learn through trial and error.

● The power of TV in an online world.

● Common errors to avoid when budgeting for a digital marketing campaign.

● How to decide between organic and paid marketing tactics for your product launch.

● And so much more!

Visit BuyFireBlankets.com to learn more about how the Mart Cobra Fire Blanket can quickly put out small fires without leaving any mess behind like fire extinguishers do.

To be a guest on our next podcast, contact us today!

The Harvest Growth Podcast - Driving Business Growth Through Data Analysis and Product Iteration - CheckPoint Health

Transcript

Jon LaClare [00:00:00]:
Today's guest shares a groundbreaking new healthcare service that changes preventative medicine as we know it. But at the end of the interview, he also does a better job at explaining how to grow your business profitably than I have possibly ever heard. This is an interview you'll rewind and listen to a couple of times to glean all of the value you can. So I encourage you to stick around and listen to the entire discussion.
Announcer [00:00:23]:
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