The Go-Giver Podcast
Bob Burg
2 Listeners
All episodes
Best episodes
Top 10 The Go-Giver Podcast Episodes
Goodpods has curated a list of the 10 best The Go-Giver Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Go-Giver Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Go-Giver Podcast episode by adding your comments to the episode page.
157 Radical Relevance - Bill Cates
The Go-Giver Podcast
12/03/19 • 28 min
Relevance, Marketing, Business, Value, Messaging
Summary
Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today’s marketplace. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- Value: “the relative worth or desirability of a thing to the end-user or beholder.”
- Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value.
- The need for what we sell to be relevant. Actually, it must be...“radically relevant.”
Interview with Bill Cates
You’ll discover:
- What radical relevance is, and why it’s so important.
- Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia.
- Why radical relevance is the business equivalent of “love at first sight.”
- The importance of empathy in marketing.
- The neuroscience of relevance.
- How Bill developed the concept of radical relevance by changing the name of one of his publishing companies.
- The difference between a brand and a value proposition.
- The three-phase approach to building your value proposition.
Click to Tweet
- The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing
- Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business
- Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales
Interview Links
Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates
Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates
Resources
Endless Referrals: The Go-Giver Way 2-Day Workshop
1 Listener
181 Creating Your Big Idea – Bob Sager
The Go-Giver Podcast
06/01/21 • 29 min
Innovation, Business Strategies, Creative Thinking, Ideas, Connection
Summary Not focusing on your competition is NOT the same as ignoring them. We’ll look at that in our Thought of the Day. And in our interview segment, Bob Sager shows us how to be creative and innovative as a way of distinguishing our businesses FROM the competition... in a very crowded and noisy marketplace. That and more on today’s show. Bob’s Thought of the Day
We’ll explore:
The difference between FOCUSING on your competitors and ACKNOWLEDGING them. Why it’s important to learn about your competitors but to focus on your customer. That successful people live in the world that IS, not the world they WISH it is. That your role is to create value for those in your target market—those you serve and wish to serve.
Interview with Bob Sager You’ll discover:
The importance of presenting yourself in an innovative way, so people will pay attention. The top three problem areas for businesses. The principle of “magnification” in order to engage prospective customers. How Bob Sager’s game, What’s the BIG Idea? elevates your creative thinking skills. That coming up with good ideas means coming up with a lot of ideas. An overview of Bob Sager’s subscription service for business strategies.
Click to Tweet
People only pay attention until they THINK they know what you’re saying. Then they quickly move on. @sagerbob #communication You have 5 seconds or less to capture people’s attention. @sagerbob #attention If you want to come up with good ideas, you have to come up with a lot of ideas. @sagrebob #ideas Interview Links
Find Bob Sager on LinkedIn. Follow Bob Sager on Twitter. Chat with Bob Sager on Clubhouse: @bobsager. 101 Freaking Brilliant Business Ideas: And Ten Ways YOU Can Create Your Own by Bob Sager Discovering Your Greatness: A Higher Level Thinking and Action Guide by Bob Sager Living a Wealthy Life: Stories of Gaining an Abundance in All Five Forms of Wealth by Bob Sager
Visit Spear Point Solutions’ website. Connect with Spear Point Solutions on LinkedIn. Follow Speak Point Solutions on Facebook. Explore Spear Point Solutions’ Resources. Learn More About the What’s the BIG Idea Game Show. Check Out What’s the BIG Idea Show’s Facebook Page. Watch What’s the BIG Idea Show on Youtube.
Resources
The Go-Giver Success Alliance look Bob’s Ten Feel-Good Questions Endless Referrals: The Go-Giver Way The Go-Giver The Go-Giver Leader The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review
1 Listener
156 Freedom Lifestyle - Curt Mercadante
The Go-Giver Podcast
11/26/19 • 33 min
Business, Freedom, Relationships, Vision, Alignment
Summary
Why is freedom so important? We’ll look at in our Thought of the Day. And in our interview segment, we’ll explore what it means to have a “Freedom Lifestyle,” as well as the keys to having one. We’ll discuss that with the author of a book on that very topic. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- Two definitions of “freedom.”
- Why 75% of employees feel disengaged at work.
- The importance of autonomy and “intrinsic motivation” vis a vis employee performance.
Interview with Curt Mercadante
You’ll discover:
- How Curt defines “entrepreneurial freedom.”
- Curt’s story of feeling overwhelmed but then gaining time freedom and financial freedom.
- The difference between growing a business and scaling a business.
- How Curt’s Father impacted how he viewed success and relationships.
- The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals.
- Why the key to freedom and fulfillment isn’t balance; it’s alignment.
- The importance of reverse-engineering your vision by establishing short-term goals.
- How companies and teams can apply the principles of The Freedom Five.
Click to Tweet
- What are “The Freedom Five?” Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, “Five Pillars of The Freedom Lifestyle” in this episode of The Go-Giver Podcast.
- True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante
- The key to freedom and fulfillment isn’t balance; it’s alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante
Interview Links
Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link)
Resources
Endless Referrals: The Go-Giver Way 2-Day Workshop
1 Listener
141 Successful Selling Online - Kendrick Shope
The Go-Giver Podcast
04/02/19 • 29 min
Sales, Benefits, Business, Features, Why
Summary
Selling is cool ... if you look at it correctly. We’ll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- Why some people’s negative reaction to selling isn’t about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously.
- What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.
Interview with Kendrick Shope
You’ll discover:
- Why Kendrick transitioned from traditional sales to mastering and teaching online selling.
- Kendrick’s mission to take the “yuckiness” out of selling.
- The sales map: pain points + features = benefits.
- The “five why” tool to benefits and how it can improve your sales process.
- A brief look at the 5 Colors email and social media strategy.
Click to Tweet
- Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast.
- The “five why” tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales
- Discover how to use the “5 Colors” email and social media strategy to improve your online #marketing. @kendrickshope
Interview Links
FREE Sales School Mini-Term: How To Host A Discovery Call That Converts
Checklist: 10 Keys to Double Your Sales
FB LIVE Episode #21 Influential “Ick” Removal
FB LIVE Episode #33 Influential Online Sales
Connect with Kendrick on Facebook
Connect with Kendrick on LinkedIn
Connect with Kendrick on Twitter
Resources
The Go-Giver Influencers Facebook LIVE Show
1 Listener
013 Technology and Relationships - Terry Brock
The Go-Giver Podcast
04/12/16 • 20 min
Technology, Relationships, People Skills, Influence, Social Media
Episode 13: Technology and Relationships—Terry Brock
Summary
Every day we’re surrounded by smartphones, social media, and many other types of technology. We have access to a greater quantity of communication than ever before. But what about the quality of communication? Does technology help or hurt us in this regard? Or is there a third option? We’ll discuss that in our Thought of the Day. In our interview segment, we’ll be joined by Terry Brock, a technology wizard who will help us see that it’s not about the technology, but about the relationship. That and more on today’s show.
Bob's Thought of the Day
- All things being equal, people will do business with, and refer business to, others whom they know, like, and trust. This is true no matter if you’re connecting with people face-to-face or online. It’s all about the relationship, no matter what the medium.
- Those “know, like, and trust” relationships can absolutely be built online.
- Recent podcast guest Geoff Colvin made an insightful point in his book Humans are Underrated: there is no substitute for human-to-human communication. We are wired to seek out human connection with other people.
- As a young television broadcaster, I once asked a news director if he thought the Teleprompter was a great addition to broadcasting or whether it would take away from the authenticity of the communication. His response: It’s neither; it’s a great tool but nothing more.
- The same is true for relationships: what matters is not the technology but the relationship itself. Are you always asking yourself how you can best add value to others? If so, you’re on the right track to connect with people. And, via the amazing technology we have today, many of these people will be those you might otherwise never have had the opportunity to meet.
Interview with Terry Brock
- It’s vital that we remember to focus on cultivating, building, and maintaining relationships, no matter what the technology.
- When you’re getting started, you can provide value by listening to what the other person is looking for. Chris Brogan says we need to grow bigger ears.
- Video is a wonderful communication tool because you can make a closer connection with someone. Eyejot is an app that lets you easily send video messages to others.
- We have to leverage technology to build relationships through “R-commerce” (relationship commerce). The key is to be real and genuine.
- Another great tool is Blab, a livestream video chat platform. People around the world can gather together and talk about topics of common interest.
- You can always learn new skills. The most important thing is to focus on people. Everyone can learn to be better at relationships.
- When it comes to learning new technology, it’s good to say “not yet” instead of saying “no.” You might not be able to do something right now, but saying “not yet” will give you the seed of encouragement to move forward.
Resources
Relationship Marketing: It’s Not About E-Commerce, It’s about R-Commerce
Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score
044 Women’s Entrepreneurship Day
The Go-Giver Podcast
11/15/16 • 23 min
Women, Entrepreneurs, Business, Leadership, Confidence
Summary
November 18th, 2016 is Women’s Entrepreneurship Day. I thought we could celebrate that by hearing from two women who are not only great friends of mine as well as very successful entrepreneurs, but have also dedicated themselves to empowering women all over the world. First, we’ll speak with Ingrid Vanderveldt of EBW2020 and then, after a quick break, Jennifer Iannolo of the Concordia Project. You’ll want to hear from--and then most likely connect with--both of them. They are both amazing! That and more on today’s show.
Interview with Ingrid Vanderveldt
You’ll discover:
- How Ingrid developed a global vision and became a missionary of a different kind.
- Why there are specific challenges women face when building a business.
- Why a lack of confidence prevents so many women from starting, growing, or scaling a venture.
- What you can expect to happen when you get involved with EBW2020.
Links:
Interview with Jennifer Iannolo
You’ll discover:
- What it means to have a framework for empowerment, and why it doesn’t mean taking power away from men.
- Jennifer’s exciting work in Nepal and how it is helping young women to stand up courageously for their convictions.
- The surprising results of Jennifer’s experiment in offering a workshop on “having it all.”
- The story behind the Concordia Project’s name, its connection to Roman mythology, and how it is empowering women entrepreneurs..
Links:
ConcordiaProject.orgJenniferIannolo.com Follow Jennifer on Twitter
Click to Tweet
- Join us for Women’s Entrepreneurship Day with @ontheroadwithIV and @foodphilosophy.
- Discover how Ingrid Vanderveldt is helping empower women all over the world through @EBW2020. @ontheroadwithIV
- Discover how Jennifer Iannolo is helping empower young women entrepreneurs in Nepal and beyond. @foodphilosophy
Resources
019 Paying Yourself - Mike Michalowicz
The Go-Giver Podcast
05/24/16 • 23 min
Entrepreneur, Business, Profit, Investing, Sales
Summary
Practically every financial advisor will tell you that if you want to build a healthy nest egg, it’s important to “pay yourself first” as soon as you receive your paycheck. That’s an important principle we’ll discuss in our Thought of the Day. Later in today’s interview, well-known entrepreneur Mike Michalowicz shares his painful discovery that paying yourself first as a business owner is just as important if you want to have a healthy company. He explains why and shares how to do so. That and more on today’s show.
Bob's Thought of the Day
- If you’ve ever flown on an airplane, you’ve heard the pre-flight announcement advising that in the event of a loss of cabin pressure, you should put on your own oxygen mask before placing it on your child. This seems counter-intuitive for any parent; what parent wouldn’t want to help their child first? Yet those instructions exist for a reason: you can only help your child when you yourself can breathe; you can only help others when you yourself are healthy.
- Any respected financial planning expert would recommend you follow the same principle for your personal finances: as soon as you receive your paycheck, take out the amount you’ve chosen to save or invest before you do anything else. Many experts advise making this an automatic transfer. In fact, that’s the meaning of the word “automatic” in David Bach’s best-selling investment book The Automatic Millionaire.
- It’s easy to believe that we’ll take what’s left after paying the rest of our bills and invest it. But more often than not, we don’t follow through with this. If we pay ourselves first, we can learn to adjust our spending.
- The principle of paying yourself first works not only in finances, but in other areas of life as well. For instance, respecting others begins with a healthy amount of self-respect. Those who value others genuinely value themselves. This does not contradict the Go-Giver philosophy of focusing on bringing value to others; it simply means that in order to give to others, we must have value to give.
- Be sure and have your own act together and there’s a much greater chance that you’ll have more to give others, including the most valuable gift of all ... yourself.
Interview with Mike Michalowicz
- Profitability brings stability. If you want to continue serving customers and making a difference through your company or business, you must be financially sustainable.
- 83% of small businesses (defined as those making $25 million or less in revenue) are surviving week to week. The result is that if they don’t receive a deposit this week, they can’t make payroll or pay expenses.
- Mike shares a personal story about coming clean to his family about his financial failure as a younger man. A turning point was when his 9-year-old daughter ran from the room, brought back her piggy bank, and volunteered to help the family.
- Profit is not an event; it must become a habit. Every transaction, every moment, and every single thing about your business must facilitate profit. Profit is the result of a series of small wins that add up over time. It’s not one giant event that happens at some point down the road.
- The most important question is not “How big is your business?” Rather, it’s “How healthy is your business?” There is a culture of bravado that puts the emphasis on the size of your company rather than its health. However, rapid growth without financial growth will kill your company.
- The Profit First philosophy emphasizes flipping the core accounting formula that everyone knows: sales minus expenses = profit. This sounds logical, but it doesn’t work behaviorally. The reason is that in this formula, profit falls last. When something comes last, it gets ignored.
- We must flip this formula to this: sales minus profit = expenses. Whenever sales are generated, take a predetermined amount that you want to set aside as profit and put it in a separate checking account. When you take out profit first, you are inherently forcing yourself to become more innovative, find new ways to extract more value from your business with less expenses, become more frugal, and reverse-engineer your profit to make it permanent.
Interview Links
Profit First by Mike Michalowicz
The Pumpkin Plan by Mike Michalowicz
The Toilet Paper Entrepreneur by Mike Michalowicz
123 Crisis Ready!
The Go-Giver Podcast
10/09/18 • 30 min
We all make mistakes. The question is, how do we handle them? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll take a fascinating look--on a much larger scale--at crisis management and preparedness. While this is indeed important for large companies, it’s JUST as important for ALL of us to know and understand, as well. That and more on today’s show.
Bob's Thought of the DayWe’ll explore:
- Why it’s important to learn from past mistakes (both our own and those of others).
- The difference between mistakes we learn from, and those we don’t.
- Several steps to make things right after you make a mistake.
You’ll discover:
- Why we all need to be crisis-ready.
- The three pieces of information your team must understand in order to be crisis-ready.
- The importance of understanding how a CRP (Crisis Response Penalty) works, and examples from United Airlines.
- The vital difference between a crisis and an “issue.”
- Why the year 2009 changed the landscape of crisis management.
- Why no single customer is statistically insignificant.
- A key crisis-ready rule: People above process and bottom line, always.
- Why successful crisis management requires simultaneous effective action and effective communication.
- Why there is no such thing as a social media crisis.
The Crisis-Ready Model:
- Audit
- Understand
- Identify
- Design
- Implement
- The longer an organization takes to effectively respond to a negative event, the more #trust and credibility with their stakeholders they lose. @melissa_agnes
- Successful #crisis management requires simultaneous effective action and effective #communication. @melissa_agnes
- There is no such thing as a social media #crisis. @melissa_agnes
- Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes
- MelissaAgnes.com
- Melissa’s Blog
- The Invincible Brand Podcast
- The Brand Invincibility Webinar Series
- Free Crisis Ready Resources
- Connect with Melissa on Facebook
- Connect with Melissa on LinkedIn
- Follow Melissa on Twitter
- Follow Melissa on Instagram
- Melissa’s YouTube channel
- United Breaks Guitars by Dave Carroll
017 Reframing the “No’s” - Andrea Waltz
The Go-Giver Podcast
05/10/16 • 19 min
Business, Sales, Failure, Goals, No
Summary
Not many people enjoy hearing the word “no,” but those who can work past it--and correctly reframe it--create the context for the “yesses” that truly count. We’ll discuss that in our Thought of the Day. Later in our interview segment, we’ll chat with Andrea Waltz, who does a magnificent job helping people to reframe those “no’s.” In fact, she’ll even show us how to GO for no. That and more on today’s show.
Bob's Thought of the Day
- There are certain things in life that are nearly universal, and one of them is that almost no one likes to be told no. Whether you’re looking for funding for a startup, asking a person out on a date, or presenting your product or service to a potential customer, you always want to hear yes. When someone tells you no, you feel rejected.
- Everyone who has been through basic sales 101 training learned that you can’t take no personally because people are saying no to your idea, not to you personally. Even so, being human, iit hurts to be told no.
- However, no is a part of life. In fact, what knocks many great potential entrepreneurs and salespeople out of business is NOT hearing the word no. It’s believing that they are the only ones hearing no, especially when they only see others who have obtained the success they want. But they don’t see all the no’s those people heard on their way to their eventual yesses.
- If you’re going to be successful, you will hear the word no over and over again. You’ll learn from many of those no’s and make adjustments that get you closer to a yes. Sometimes a no will result from speaking to the wrong person at the wrong time.
- Assuming that you have a viable product or service, and that you know how to present it, you’ll be able to work past the no’s to obtain the eventual yesses.
Interview with Andrea Waltz
- Andrea talks about the need for an entirely new mindset about the word no. Instead of running from it, we must embrace it. Most people have been trained to avoid the no’s, but we must take the opposite action and embrace them.
- We’ve all been taught to set “yes” goals. When we hit a yes goal, we tend to slow down or stop. Instead, set a goal for the number of no’s you want to hear. Focusing on the no’s will change your behavior and help reduce the fear of receiving no’s. As a result, you will enjoy the process more and increase your opportunities.
- Sales is not only a numbers (intellectual) game, it’s also an emotional one. “No” goals help you be detached from the outcome, and you feel less pressure to get to a yes. Yes is still the destination, it’s just changing the understanding of how you get there. It’s all about taking a negative reality and putting a positive spin on it.
- A great starting point is to be aware of how many no’s you are getting, and then setting a goal for the following week. If you feel a lot of anxiety about getting no’s, start with a goal of one no and build from there.
- How do you know when to accept a no and move on? Remember that it’s not about badgering people, it’s about having the right amount of persistence. Most salespeople give up way too soon. Persist and consistently add value to people’s lives and businesses, and get their permission to check back later on. Then be sure to follow up with them.
Interview Links
Go For No! Yes is the Destination, No is How You Get There
GoForNo.com/Notivation (Notivation monthly ezine)
Resources
125 Encouragement & Family Lessons - Mary Jane Mapes
The Go-Giver Podcast
10/23/18 • 24 min
Empathy, Relationships, Family, Excellence, Authenticity
Summary
Has someone ever stood up for you? Especially someone you would not have expected to? How did that make you feel? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear encouragement and family lessons from the great Mary Jane Mapes. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- An encouraging story shared during a group discussion that affected all of profoundly.
- How being stood up for can provide one with a true sense of empathy for people who are bullied, as well as simply making them feel worthy and valuable.
Interview with Mary Jane Mapes
You’ll discover:
- The powerful lesson Mary Jane learned from her mother about standing up for others.
- A touching story about the power of empathy between Mary Jane and her daughter.
- A wonderful leadership lesson regarding acting congruently with your values.
- Why finishing well doesn’t mean perfection, but the pursuit of excellence in everything.
- An insightful quote about kindness, success, and honesty from Mother Teresa.
- Why Mary Jane’s favorite topic is authentic relationships.
Click to Tweet
- Finishing well means a life that has been well lived. @MaryJaneMapes #relationships
- Being others-centered is much more powerful than being self-centered. @MaryJaneMapes #relationships
- I’d rather end up with a life of #discipline than a life of regret. @MaryJaneMapes #relationships
Interview Links
MaryJaneMapes.comOnline E-Learning Crogram: Influential Leader: Rise to Real P.O.W.E.R. in Business & BeyondAlignedLeaderInstitute.comLearnToSpeakLikeAPro.com The Unstoppables: Success Strategies from 12 Top Women Leaders to Supercharge Your Career by Mary Jane Mapes
You CAN Teach a Pig to Sing: Create Great Relationships ... with Anyone, Anytime, Anywhere by Mary Jane Mapes The Art of Fielding Questions with Finesse by Mary Jane Mapes
Mary Jane’s BlogHire Mary Jane to Speak
Connect with Mary Jane on Facebook
Connect with Mary Jane on LinkedIn
Mary Jane’s YouTube channelResources
The Go-Giver Influencers Facebook LIVE Show
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Go-Giver Podcast have?
The Go-Giver Podcast currently has 181 episodes available.
What topics does The Go-Giver Podcast cover?
The podcast is about Success, Marketing, Leadership, Entrepreneur, Entrepreneurship, Mlm, Money, Income, Podcasts, Abundance, Self-Improvement, Education, Sales, Business and Networking.
What is the most popular episode on The Go-Giver Podcast?
The episode title '157 Radical Relevance - Bill Cates' is the most popular.
What is the average episode length on The Go-Giver Podcast?
The average episode length on The Go-Giver Podcast is 25 minutes.
How often are episodes of The Go-Giver Podcast released?
Episodes of The Go-Giver Podcast are typically released every 7 days.
When was the first episode of The Go-Giver Podcast?
The first episode of The Go-Giver Podcast was released on Mar 1, 2016.
Show more FAQ
Show more FAQ