The Go-Giver Podcast
Bob Burg
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Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.
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156 Freedom Lifestyle - Curt Mercadante
The Go-Giver Podcast
11/26/19 • 33 min
Business, Freedom, Relationships, Vision, Alignment
Summary
Why is freedom so important? We’ll look at in our Thought of the Day. And in our interview segment, we’ll explore what it means to have a “Freedom Lifestyle,” as well as the keys to having one. We’ll discuss that with the author of a book on that very topic. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- Two definitions of “freedom.”
- Why 75% of employees feel disengaged at work.
- The importance of autonomy and “intrinsic motivation” vis a vis employee performance.
Interview with Curt Mercadante
You’ll discover:
- How Curt defines “entrepreneurial freedom.”
- Curt’s story of feeling overwhelmed but then gaining time freedom and financial freedom.
- The difference between growing a business and scaling a business.
- How Curt’s Father impacted how he viewed success and relationships.
- The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals.
- Why the key to freedom and fulfillment isn’t balance; it’s alignment.
- The importance of reverse-engineering your vision by establishing short-term goals.
- How companies and teams can apply the principles of The Freedom Five.
Click to Tweet
- What are “The Freedom Five?” Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, “Five Pillars of The Freedom Lifestyle” in this episode of The Go-Giver Podcast.
- True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante
- The key to freedom and fulfillment isn’t balance; it’s alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante
Interview Links
Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link)
Resources
Endless Referrals: The Go-Giver Way 2-Day Workshop
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157 Radical Relevance - Bill Cates
The Go-Giver Podcast
12/03/19 • 28 min
Relevance, Marketing, Business, Value, Messaging
Summary
Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today’s marketplace. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- Value: “the relative worth or desirability of a thing to the end-user or beholder.”
- Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value.
- The need for what we sell to be relevant. Actually, it must be...“radically relevant.”
Interview with Bill Cates
You’ll discover:
- What radical relevance is, and why it’s so important.
- Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia.
- Why radical relevance is the business equivalent of “love at first sight.”
- The importance of empathy in marketing.
- The neuroscience of relevance.
- How Bill developed the concept of radical relevance by changing the name of one of his publishing companies.
- The difference between a brand and a value proposition.
- The three-phase approach to building your value proposition.
Click to Tweet
- The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing
- Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business
- Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales
Interview Links
Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates
Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates
Resources
Endless Referrals: The Go-Giver Way 2-Day Workshop
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141 Successful Selling Online - Kendrick Shope
The Go-Giver Podcast
04/02/19 • 29 min
5.0
Sales, Benefits, Business, Features, Why
Summary
Selling is cool ... if you look at it correctly. We’ll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- Why some people’s negative reaction to selling isn’t about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously.
- What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.
Interview with Kendrick Shope
You’ll discover:
- Why Kendrick transitioned from traditional sales to mastering and teaching online selling.
- Kendrick’s mission to take the “yuckiness” out of selling.
- The sales map: pain points + features = benefits.
- The “five why” tool to benefits and how it can improve your sales process.
- A brief look at the 5 Colors email and social media strategy.
Click to Tweet
- Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast.
- The “five why” tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales
- Discover how to use the “5 Colors” email and social media strategy to improve your online #marketing. @kendrickshope
Interview Links
FREE Sales School Mini-Term: How To Host A Discovery Call That Converts
Checklist: 10 Keys to Double Your Sales
FB LIVE Episode #21 Influential “Ick” Removal
FB LIVE Episode #33 Influential Online Sales
Connect with Kendrick on Facebook
Connect with Kendrick on LinkedIn
Connect with Kendrick on Twitter
Resources
The Go-Giver Influencers Facebook LIVE Show
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153 The Art of the “Heart” Sell - Christine Schlonski
The Go-Giver Podcast
09/24/19 • 23 min
Sales, Heart, Conversations, Success, Business
Summary
Do you look at selling in a way that is counterproductive to your success? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll explore why Christine Schlonski doesn’t believe in a hard sell, but rather a “heart” sell. But what exactly is a “heart” sell? We’ll certainly find out. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- The reason why - if you think of selling as “yucky”...it’s most likely hurting your business.
- What sales truly is: discovering what the other person wants, needs, and desires, and helping them to get it.
- What you’re really giving to your prospective customer when you are selling.
Interview with Christine Schlonski
You’ll discover:
- Christine’s sales journey, and why she had to come to grips with loving sales.
- How Christine overcame the fear of selling.
- Christine’s advice to salespeople who don’t enjoy selling.
- The importance of conversations in the sales process.
- How to connect your head and heart when selling.
- Christine’s credo: Stop JUST dreaming. Act NOW!
Click to Tweet
- #Sales is all about coming from a place of love. @newsalesmindset
- Stop JUST Dreaming. Act NOW. @newsalesmindset #sales #success
- On this episode, the great @newsalesmindset reveals how to #sell from the #heart.
Interview Links
Connect with Christine on Facebook
Connect with Christine on LinkedIn
Resources
The Go-Giver Influencers Facebook LIVE Show
154 The Gift of Struggle - Bobby Herrera
The Go-Giver Podcast
10/08/19 • 31 min
Kindness, Struggle, Humility, Leadership, Pain
Summary
It’s often said that struggle is a positive thing. But is it really a GIFT? We’ll look at that through a fascinating discussion with Bobby Herrera on today’s episode. That and more on today’s show.
Interview with Bobby Herrera
You’ll discover:
- Bobby’s journey of struggle as a child.
- The life-changing “bus story” that would serve as a sort of North Star for the rest of Bobby’s life.
- Why pain, struggle, and suffering are the pathways to wisdom.
- The importance of viewing leadership as an “inside job,” and how it builds trust with your team members.
- How Bobby used the “bus story” to transform his company into a community.
- A powerful story about choosing the hardest right over the easiest wrong.
- How to reframe the way you view struggle in your life.
Click to Tweet
- #Leadership amounts to wanting more FOR our people than we want FROM them. @BobbyHerreraPG
- #Struggle is the most honest and revealing measure of progress toward becoming the leader you desire to be.” @BobbyHerreraPG
- #Humility is the secret of the wise. @BobbyHerreraPG
Interview Links
The Gift of Struggle: Life-Changing Lessons About Leading by Bobby Herrera
Connect with Bobby on Facebook
Connect with Bobby on LinkedIn
Resources
The Go-Giver Influencers Facebook LIVE Show
152 Happy Money - Ken Honda
The Go-Giver Podcast
09/17/19 • 34 min
Money, Gratitude, Relationships, Business, Happiness
Summary
How do *feel* about money? We’ll look at that in our Thought of the Day. And in our interview segment, money and happiness expert Ken Honda shares with us why--not the money itself, but our emotions around money--have so much to do with the degree of happiness we experience. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- The beauty of a free-market: a place where people can choose to buy and pay for what they wish based on their own values.
- Why money tends to be one of the most emotional concepts there is, and why most people’s reactions to money have a negative ring.
- Several prosperity-based authors who can help you override the constant messages of lack we receive from so many sources.
Interview with Ken Honda
You’ll discover:
- The story that opens Ken’s book--a rather strange story by Western standards.
- The difference between Happy Money and Unhappy Money.
- Why most of us are already in a deeply committed, unhappy relationship with our money.
- The tragedy that began Ken’s quest to learn and understand the meaning of money.
- Two powerful words that will help you to start to transform your relationship with money.
- Two kinds of money knowledge: IQ and EQ.
- The myth of scarcity and why it is so pervasive.
- What parents must teach their children about money.
Five Steps to Happy Money:
- Shift out of the scarcity mindset.
- Forgive and heal your money wounds.
- Discover your gifts and get into the flow of Happy Money.
- Trust life.
- Say “arigato” all the time.
Click to Tweet
- It is not how much you make or have that results in Happy Money or Unhappy Money; it is the energy in which your #money is given and received that determines your flow. @KenHondaHappy
- Winning the #money game is not how well you do financially. It is how good you FEEL ABOUT PLAYING. @KenHondaHappy
- A healthy relationship with #money can bring you a deep sense of peace. @KenHondaHappy
Interview Links
Happy Money: The Japanese Art of Making Peace with Your Money by Ken Honda
Resources
The Go-Giver Influencers Facebook LIVE Show
150 Building a Powerhouse - Kristine Lilly
The Go-Giver Podcast
08/20/19 • 28 min
Culture, Teamwork, Soccer, Leadership, Success
Summary
Is it true that there really is no “I” in team? We’ll look at that in our Thought of the Day. And in our interview segment, Hall of Fame soccer icon Kristine Lilly talk about building a Powerhouse with wisdom from her recently-released book that she co-authored by that very name. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- That a team is simply a group of individuals who’ve come together in order to achieve a common goal.
- A powerful quote from legendary NFL Champion Coach, Vince Lombardi.
- How putting one’s interests ahead of the team or organization also hurts the individual.
Interview with Kristine Lilly
You’ll discover:
- Kristine’s perspective on the recent World Cup.
- Why the United States Women’s National Team is a dynasty.
- What it means to be a “powerhouse.”
- Four actions teams must take in order to become a Powerhouse: Transform, Empower, Achieve, Motivate.
- A powerful story about Tracey Bates (a real hero) helping Kristine with her fitness test.
- How immense preparation created the environment for Kristine’s most famous play.
- What is meant by a “culture of extra.”
- The purpose of Kristine’s TeamFirst Soccer Academy (tri-founded with Mia Hamm and Trisha Venturini-Hoch)
Click to Tweet
- A “powerhouse” #team is one that has great energy, strength, and potential for success. @KristineLilly
- Want to learn about “Building a Powerhouse?” Hall of Fame #Soccer Icon, @KristineLilly shows us how on this episode of The Go-Giver Podcast.
- “We had a ‘culture of extra.’” ~ @MichelleAkers10 via @KristineLilly in her book, “Powerhouse”
Interview Links
Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success by Kristine Lilly and Dr. John Gillis, Jr. with Dr. Lynette Gillis
Connect with Kristine on Facebook
Resources
The Go-Giver Influencers Facebook LIVE Show
151 More Humor – Better Work - Drew Tarvin
The Go-Giver Podcast
08/27/19 • 28 min
Humor, Work, Business, Relationships, Leadership
Summary
Is humor in the workplace really that important? And if so, what if you’re just not that funny? Or is humor really about necessarily ... being funny? And can it be learned? That and more on today’s show.
Interview with Drew Travin
You’ll discover:
- Why humor at work isn’t just a good idea...but is actually essential.
- Drew’s recognition that being effective was more important than being efficient.
- The benefits of using humor at work.
- The #1 reason people don’t use humor at work.
- The essence of inappropriate humor.
- Examples of people whose leadership ability improved once they understood and implemented humor with their team.
3 parts of the skill of humor:
- Sense of humor: Can you experience humor?
- Ability to humor: Can you create humor?
- Agency with humor: Can you apply humor?
Click to Tweet
- Learn from the great @drewtarvin “The Skill of Humor” and why it’s so important to a healthy and productive workplace on this episode of The Go-Giver Podcast.
- Tweet: A sense of humor is something everyone has. The ability to humor is something anyone can learn.~ @drewtarvin on this episode of The Go-Giver Podcast.
- Tweet: Is humor in that workplace really that important? Only if you want to be much more productive, and more profitable. Wonderful wisdom from “Humor Engineer” @drewtarvin on this episode of The Go-Giver Podcast.
Interview Links
Humor That Works: The Missing Skill for Success and Happiness at Work by Andrew Tarvin
Drew’s TEDx Talk: “The Skill of Humor”
Resources
The Go-Giver Influencers Facebook LIVE Show
149 SalesTruth (And Some Myths) - Mike Weinberg
The Go-Giver Podcast
07/30/19 • 31 min
Sales, Business, Relationships, Myths, Truth
Summary
Three types of advice are good advice, bad advice, and false advice. We’ll look at that in our Thought of the Day. And in our interview segment, sales icon Mike Weinberg busts some false advice when it comes to sales, and also shares with us the #SalesTruth, which just happens to be the title of his fantastic new book. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- The difference between good advice, bad advice, and false advice.
- Why counsel based on incomplete information is dangerous.
- An example of false advice that is commonly accepted as true.
Interview with Mike Weinberg
You’ll discover:
- Several sales myths, and why they are just that...myths.
- Why we should question the influencers who say outbound marketing doesn’t work.
- The value of traditional sales methods such as using the phone.
- 7 powerful sales lessons from the 2016 U.S. presidential election.
- The reason most companies don’t have more new sales.
- The three most important jobs of a salesperson.
- A powerful story of two different salespeople--one Mike didn’t buy from...the other he did.
7 Powerful Sales Lessons from the 2016 U.S. Presidential Election:
- People (buyers) act in their own self-interest, and your messaging matters.
- Don’t take your longtime loyal customers for granted.
- Prospects and customers do not always tell the truth.
- The deal is won before and after the big presentation, not in the boardroom or convention center.
- Don’t make false promises or name your product something it is not.
- Trashing your competitor’s supporters will come back to haunt you.
- Don’t count your chickens before they hatch (or pre-celebrate victory).
Click to Tweet
- You don’t have more new #sales because your people don’t spend time working on it. @mike_weinberg
- The job of a salesperson is to create, advance, and close #sales opportunities. @mike_weinberg
- The great @mike_weinberg shares 7 powerful #sales lessons from the 2016 US Presidential election.
Interview Links
#SalesTruth: Debunk the Myths. Apply Powerful Principles. Win More New Sales by Mike Weinberg
New Sales. Simplified by Mike Weinberg
Sales Management. Simplified by Mike Weinberg
Resources
The Go-Giver Influencers Facebook LIVE Show
155 Manage Attention … Unleash Genius - Maura Nevel Thomas
The Go-Giver Podcast
10/15/19 • 31 min
Attention, Distraction, Time Management, Productivity, Technology
Summary
Just how important is our attention when it comes to our achieving that which we desire? We’ll look at that in our Thought of the Day. And in our interview segment: It used to be that TIME Management was suggested to help us be more productive. However, today’s guest says the key is actually ATTENTION management. Maura Nevel Thomas will share some very helpful information from her terrific new book on that very topic. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- Why desire is so important to accomplishing a specific goal.
- A powerful quote from The Master Key System by Charles F. Hannel: “Creative thought requires attention, and the power of attention is, as we have found, the weapon of the Super-man” [today we would use the term “Super-person”].
Interview with Maura Nevel Thomas
You’ll discover:
- Why “time management” is a myth.
- Maura’s definition of “productivity”: Achieving or producing a significant amount or result.
- The Productivity Paradox, and how to manage it.
- A key insight about our modern technology: it is created to be habit-forming.
- Steps that can help you manage your attention and become more productive.
- The four quadrants of attention management.
- The importance of recognizing how often you allow your attention to be stolen by technology.
Click to Tweet
- How you manage your time only matters if you manage your #attention. @mnthomas
- Since #distraction is our problem, “time-management” is not the solution. The antidote to distraction is #attention. @mnthomas
- #Distraction creates distractability. The more distracted we are, the more distracted we will be. @mnthomas #attention
Interview Links
Attention Management: How To Create Success And Gain Productivity — Every Day by Maura Nevel Thomas
Personal Productivity Secrets by Maura Nevel Thomas
Work Without Walls by Maura Nevel Thomas
Connect with Maura on Facebook
Connect with Maura on LinkedIn
Resources
The Go-Giver Influencers Facebook LIVE Show
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