
156 Freedom Lifestyle - Curt Mercadante
11/26/19 • 33 min
1 Listener
Business, Freedom, Relationships, Vision, Alignment
Summary
Why is freedom so important? We’ll look at in our Thought of the Day. And in our interview segment, we’ll explore what it means to have a “Freedom Lifestyle,” as well as the keys to having one. We’ll discuss that with the author of a book on that very topic. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- Two definitions of “freedom.”
- Why 75% of employees feel disengaged at work.
- The importance of autonomy and “intrinsic motivation” vis a vis employee performance.
Interview with Curt Mercadante
You’ll discover:
- How Curt defines “entrepreneurial freedom.”
- Curt’s story of feeling overwhelmed but then gaining time freedom and financial freedom.
- The difference between growing a business and scaling a business.
- How Curt’s Father impacted how he viewed success and relationships.
- The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals.
- Why the key to freedom and fulfillment isn’t balance; it’s alignment.
- The importance of reverse-engineering your vision by establishing short-term goals.
- How companies and teams can apply the principles of The Freedom Five.
Click to Tweet
- What are “The Freedom Five?” Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, “Five Pillars of The Freedom Lifestyle” in this episode of The Go-Giver Podcast.
- True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante
- The key to freedom and fulfillment isn’t balance; it’s alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante
Interview Links
Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link)
Resources
Endless Referrals: The Go-Giver Way 2-Day Workshop
Business, Freedom, Relationships, Vision, Alignment
Summary
Why is freedom so important? We’ll look at in our Thought of the Day. And in our interview segment, we’ll explore what it means to have a “Freedom Lifestyle,” as well as the keys to having one. We’ll discuss that with the author of a book on that very topic. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- Two definitions of “freedom.”
- Why 75% of employees feel disengaged at work.
- The importance of autonomy and “intrinsic motivation” vis a vis employee performance.
Interview with Curt Mercadante
You’ll discover:
- How Curt defines “entrepreneurial freedom.”
- Curt’s story of feeling overwhelmed but then gaining time freedom and financial freedom.
- The difference between growing a business and scaling a business.
- How Curt’s Father impacted how he viewed success and relationships.
- The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals.
- Why the key to freedom and fulfillment isn’t balance; it’s alignment.
- The importance of reverse-engineering your vision by establishing short-term goals.
- How companies and teams can apply the principles of The Freedom Five.
Click to Tweet
- What are “The Freedom Five?” Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, “Five Pillars of The Freedom Lifestyle” in this episode of The Go-Giver Podcast.
- True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante
- The key to freedom and fulfillment isn’t balance; it’s alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante
Interview Links
Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link)
Resources
Endless Referrals: The Go-Giver Way 2-Day Workshop
Previous Episode

155 Manage Attention … Unleash Genius - Maura Nevel Thomas
Attention, Distraction, Time Management, Productivity, Technology
Summary
Just how important is our attention when it comes to our achieving that which we desire? We’ll look at that in our Thought of the Day. And in our interview segment: It used to be that TIME Management was suggested to help us be more productive. However, today’s guest says the key is actually ATTENTION management. Maura Nevel Thomas will share some very helpful information from her terrific new book on that very topic. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- Why desire is so important to accomplishing a specific goal.
- A powerful quote from The Master Key System by Charles F. Hannel: “Creative thought requires attention, and the power of attention is, as we have found, the weapon of the Super-man” [today we would use the term “Super-person”].
Interview with Maura Nevel Thomas
You’ll discover:
- Why “time management” is a myth.
- Maura’s definition of “productivity”: Achieving or producing a significant amount or result.
- The Productivity Paradox, and how to manage it.
- A key insight about our modern technology: it is created to be habit-forming.
- Steps that can help you manage your attention and become more productive.
- The four quadrants of attention management.
- The importance of recognizing how often you allow your attention to be stolen by technology.
Click to Tweet
- How you manage your time only matters if you manage your #attention. @mnthomas
- Since #distraction is our problem, “time-management” is not the solution. The antidote to distraction is #attention. @mnthomas
- #Distraction creates distractability. The more distracted we are, the more distracted we will be. @mnthomas #attention
Interview Links
Attention Management: How To Create Success And Gain Productivity — Every Day by Maura Nevel Thomas
Personal Productivity Secrets by Maura Nevel Thomas
Work Without Walls by Maura Nevel Thomas
Connect with Maura on Facebook
Connect with Maura on LinkedIn
Resources
The Go-Giver Influencers Facebook LIVE Show
Next Episode

157 Radical Relevance - Bill Cates
Relevance, Marketing, Business, Value, Messaging
Summary
Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today’s marketplace. That and more on today’s show.
Bob’s Thought of the Day
We’ll explore:
- Value: “the relative worth or desirability of a thing to the end-user or beholder.”
- Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value.
- The need for what we sell to be relevant. Actually, it must be...“radically relevant.”
Interview with Bill Cates
You’ll discover:
- What radical relevance is, and why it’s so important.
- Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia.
- Why radical relevance is the business equivalent of “love at first sight.”
- The importance of empathy in marketing.
- The neuroscience of relevance.
- How Bill developed the concept of radical relevance by changing the name of one of his publishing companies.
- The difference between a brand and a value proposition.
- The three-phase approach to building your value proposition.
Click to Tweet
- The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing
- Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business
- Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales
Interview Links
Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates
Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates
Resources
Endless Referrals: The Go-Giver Way 2-Day Workshop
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-go-giver-podcast-38721/156-freedom-lifestyle-curt-mercadante-1657997"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 156 freedom lifestyle - curt mercadante on goodpods" style="width: 225px" /> </a>
Copy