
123 Crisis Ready!
10/09/18 • 30 min
We all make mistakes. The question is, how do we handle them? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll take a fascinating look--on a much larger scale--at crisis management and preparedness. While this is indeed important for large companies, it’s JUST as important for ALL of us to know and understand, as well. That and more on today’s show.
Bob's Thought of the DayWe’ll explore:
- Why it’s important to learn from past mistakes (both our own and those of others).
- The difference between mistakes we learn from, and those we don’t.
- Several steps to make things right after you make a mistake.
You’ll discover:
- Why we all need to be crisis-ready.
- The three pieces of information your team must understand in order to be crisis-ready.
- The importance of understanding how a CRP (Crisis Response Penalty) works, and examples from United Airlines.
- The vital difference between a crisis and an “issue.”
- Why the year 2009 changed the landscape of crisis management.
- Why no single customer is statistically insignificant.
- A key crisis-ready rule: People above process and bottom line, always.
- Why successful crisis management requires simultaneous effective action and effective communication.
- Why there is no such thing as a social media crisis.
The Crisis-Ready Model:
- Audit
- Understand
- Identify
- Design
- Implement
- The longer an organization takes to effectively respond to a negative event, the more #trust and credibility with their stakeholders they lose. @melissa_agnes
- Successful #crisis management requires simultaneous effective action and effective #communication. @melissa_agnes
- There is no such thing as a social media #crisis. @melissa_agnes
- Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes
- MelissaAgnes.com
- Melissa’s Blog
- The Invincible Brand Podcast
- The Brand Invincibility Webinar Series
- Free Crisis Ready Resources
- Connect with Melissa on Facebook
- Connect with Melissa on LinkedIn
- Follow Melissa on Twitter
- Follow Melissa on Instagram
- Melissa’s YouTube channel
- United Breaks Guitars by Dave Carroll
We all make mistakes. The question is, how do we handle them? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll take a fascinating look--on a much larger scale--at crisis management and preparedness. While this is indeed important for large companies, it’s JUST as important for ALL of us to know and understand, as well. That and more on today’s show.
Bob's Thought of the DayWe’ll explore:
- Why it’s important to learn from past mistakes (both our own and those of others).
- The difference between mistakes we learn from, and those we don’t.
- Several steps to make things right after you make a mistake.
You’ll discover:
- Why we all need to be crisis-ready.
- The three pieces of information your team must understand in order to be crisis-ready.
- The importance of understanding how a CRP (Crisis Response Penalty) works, and examples from United Airlines.
- The vital difference between a crisis and an “issue.”
- Why the year 2009 changed the landscape of crisis management.
- Why no single customer is statistically insignificant.
- A key crisis-ready rule: People above process and bottom line, always.
- Why successful crisis management requires simultaneous effective action and effective communication.
- Why there is no such thing as a social media crisis.
The Crisis-Ready Model:
- Audit
- Understand
- Identify
- Design
- Implement
- The longer an organization takes to effectively respond to a negative event, the more #trust and credibility with their stakeholders they lose. @melissa_agnes
- Successful #crisis management requires simultaneous effective action and effective #communication. @melissa_agnes
- There is no such thing as a social media #crisis. @melissa_agnes
- Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes
- MelissaAgnes.com
- Melissa’s Blog
- The Invincible Brand Podcast
- The Brand Invincibility Webinar Series
- Free Crisis Ready Resources
- Connect with Melissa on Facebook
- Connect with Melissa on LinkedIn
- Follow Melissa on Twitter
- Follow Melissa on Instagram
- Melissa’s YouTube channel
- United Breaks Guitars by Dave Carroll
Previous Episode

122 Overcome Anger
Anger, Gratitude, Emotions, Self-Control, Relationships
Summary
Plainly and simply, anger is one of the most destructive character traits there is. We’ll look at that in our Thought of the Day. In the second segment, we’ll look at a very effective method of overcoming it once and for all. I thank you for joining us.
Bob's Thought of the Day
We’ll explore:
- The importance of being the master of your emotions--not their servant.
- Practical steps to dealing with the anger that has you in its control.
- Why ignoring your weaknesses and just focusing only on your strengths is not always good advice.
- How to retrain your brain to go from negatively reacting in anger to responding positively and constructively.
- A mental game you can play that will increase your motivation to release anger and move right into calm and self-control.
Segment #2
You’ll discover:
- How to use a version of Ben’s Franklin’s self-improvement system to overcome anger issues in your life.
- The positive results that come when you move from being an angry person to one who looks at life with a lot more gratitude and joy.
- That you cannot feel angry and grateful at the same time.
Click to Tweet
- Your #emotions should be working for you, not you working for them. ~ @BobBurg on The Go-Giver Podcast
- Discover how to use a version of Ben’s Franklin’s self-improvement system to overcome #anger issues in your life. ~ @BobBurg on The Go-Giver Podcast
- We decide whether we're going to live in #gratitude or live in #anger. ~ @BobBurg on The Go-Giver Podcast
Resources
The Go-Giver Influencers Facebook LIVE Show
Next Episode

124 The Anticipatory Leader - Dan Burrus
Anticipation, Future, Relationships, Certainty, Trust
Summary
When it comes to change, we have a choice. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll talk about how to forecast the future--and get it right--from perhaps the top expert in the world in that field. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- How I paid the price for ignoring the impact of the internet earlier in my speaking career and had to adapt in order to re-build.
- Why you don’t have to like change, you just have to realize it’s a thing.
- Two ways to deal with change.
Interview with Dan Burrus
You’ll discover:
- Why the future is far more certain than you realize.
- The two sides to the strategy coin.
- The value of learning about cycles and the impact of linear/exponential changes.
- The difference between hard and soft trends, and what it means for us.
- Three categories of hard trends.
- How Dan’s Anticipatory Leader program can help your organization.
- How to be anticipatory by building trust with others before launching a change.
Click to Tweet
- Agility is a reactive strategy. It’s reacting quickly after a disruption disrupts. @danielburrus
- The future is far more certain than you realize. @danielburrus
- The number one certainty in this world is that the future is all about relationships. @danielburrus
Interview Links
Burrus.comThe Anticipatory Organization by Dan Burrus (Free--you just pay shipping)Flash Foresight: How to See the Invisible and Do the Impossible by Dan BurrusDan’s BlogHire Dan to Speak
Daniel’s Anticipatory Leader ProgramConnect with Dan on Facebook
Follow Dan on TwitterFollow Dan on Instagram
Resources
The Go-Giver Influencers Facebook LIVE Show
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