141 Successful Selling Online - Kendrick Shope
04/02/19 • 29 min
1 Listener
Sales, Benefits, Business, Features, Why
Summary
Selling is cool ... if you look at it correctly. We’ll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- Why some people’s negative reaction to selling isn’t about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously.
- What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.
Interview with Kendrick Shope
You’ll discover:
- Why Kendrick transitioned from traditional sales to mastering and teaching online selling.
- Kendrick’s mission to take the “yuckiness” out of selling.
- The sales map: pain points + features = benefits.
- The “five why” tool to benefits and how it can improve your sales process.
- A brief look at the 5 Colors email and social media strategy.
Click to Tweet
- Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast.
- The “five why” tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales
- Discover how to use the “5 Colors” email and social media strategy to improve your online #marketing. @kendrickshope
Interview Links
FREE Sales School Mini-Term: How To Host A Discovery Call That Converts
Checklist: 10 Keys to Double Your Sales
FB LIVE Episode #21 Influential “Ick” Removal
FB LIVE Episode #33 Influential Online Sales
Connect with Kendrick on Facebook
Connect with Kendrick on LinkedIn
Connect with Kendrick on Twitter
Resources
The Go-Giver Influencers Facebook LIVE Show
Sales, Benefits, Business, Features, Why
Summary
Selling is cool ... if you look at it correctly. We’ll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- Why some people’s negative reaction to selling isn’t about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously.
- What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.
Interview with Kendrick Shope
You’ll discover:
- Why Kendrick transitioned from traditional sales to mastering and teaching online selling.
- Kendrick’s mission to take the “yuckiness” out of selling.
- The sales map: pain points + features = benefits.
- The “five why” tool to benefits and how it can improve your sales process.
- A brief look at the 5 Colors email and social media strategy.
Click to Tweet
- Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast.
- The “five why” tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales
- Discover how to use the “5 Colors” email and social media strategy to improve your online #marketing. @kendrickshope
Interview Links
FREE Sales School Mini-Term: How To Host A Discovery Call That Converts
Checklist: 10 Keys to Double Your Sales
FB LIVE Episode #21 Influential “Ick” Removal
FB LIVE Episode #33 Influential Online Sales
Connect with Kendrick on Facebook
Connect with Kendrick on LinkedIn
Connect with Kendrick on Twitter
Resources
The Go-Giver Influencers Facebook LIVE Show
Previous Episode
140 Self-Care… at Work - Jeanette Bronée
Health, Self-Care, Hydration, Culture, Food
Summary
Taking care of yourself will make you more valuable to everyone around you at work. We’ll look at that in our Thought of the Day. And in our interview segment, Jeanette Bronee shares her mission to make self-care an ongoing part of today’s business culture. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- The health crisis, and the importance of committing to be healthy.
- Why both our work and health suffer when we allow work to get in the way of health.
- How being healthy can make you more valuable to your clients and/or to your employer.
Interview with Jeanette Bronée
You’ll discover:
- How and why Jeanette got started on her mission regarding business and self-care.
- Why people tend to burn themselves out.
- The role that a company’s leadership plays in developing a culture of self-care.
- The (really!) surprising reason why so many people don’t hydrate at work.
- The value of integrating all our human needs at work, including physical, emotional, mental, and social needs.
- Jeanette’s experience as part of a U.N. panel.
Click to Tweet
- A key #self-care question to ask yourself: “What do I need right now so that I can...? {feel more focused, or have more energy, etc.}” @jeanettebronee #health
- We are strong when we are in touch with what we need mentally and emotionally to be at our best. @jeanettebronee #health
- We don’t go to #work just to collect a paycheck. We go to work because we want to matter and contribute in the world. @jeanettebronee #health
Interview Links
Online Health Program (both for individuals and as a company health benefit program)
EAT TO FEEL FULL and Nourish Yourself for Good by Jeanette Bronée
Connect with Jeanette on Facebook
Connect with Jeanette on LinkedIn
Resources
The Go-Giver Influencers Facebook LIVE Show
Next Episode
142 Beyond The Referral - Bill Cates
Referrals, Prospects, Sales, Relationships, Engagement
Summary
When it comes to obtaining referrals, there’s often something very important missing. We’ll look at that in our Thought of the Day. And in our interview segment, referral icon Bill Cates joins us with a powerful look into dramatically increasing the amount of high-quality referrals and introductions that you receive. That and more on today’s show.
Bob's Thought of the Day
We’ll explore:
- An engaging story about a Realtor® who served her clients extremely well, yet never received a referral from them.
- The importance of putting proper systems in place in order to create an environment for referrals to occur on a regular and predictable basis.
Interview with Bill Cates
You’ll discover:
- Why there is a low correlation between client satisfaction and the giving of referrals.
- That to create exponential growth you’ll need to be more proactive.
- An overview of the perpetual revenue system: Engagement, Leverage, Connection.
- The essence of being referrable: making a value connection and a human connection.
- Bill’s powerful and effective “VIPS” process for asking for referrals.
- The importance of the “Value Discussion.”
- What it means to go “beyond the referral.”
- Some of the language and questions to use in order to comfortably set the appointment.
- Two types of research to go through before you get on the phone with a prospect (warm and cold research).
- Behind-the-scenes stories of Bill’s adventures around the world.
Click to Tweet
- The #referral is not the ultimate benefit. The referral is the implied benefit. @Bill_Cates #sales
- Setting and getting the appointment starts with the quality of the introduction you get. @Bill_Cates #referrals
- On this episode, @Bill_Cates shares an overview of the perpetual #revenue system: Engagement, Leverage, Connection. #referrals
Interview Links
Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates
Resources
The Go-Giver Influencers Facebook LIVE Show
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