The Floral Hustle

Episode Summary:
In this episode of The Floral Hustle Podcast, Jen takes a deep dive into the wedding consultation process—a critical step in converting leads and booking ideal clients. She walks through her step-by-step consultation framework, from initial inquiry to closing the sale. Learn how to structure your consultations, build rapport, and position yourself as an expert to attract dream clients who trust your expertise (and are willing to pay for it!).

Whether you're new to floristry or refining your sales strategy, this episode is packed with actionable insights to help you book more weddings with ease and avoid time-wasting inquiries.

Key Takeaways:

1. The Role of Consultations in Booking High-Value Clients

• Consultations aren’t just about selling—they’re about ensuring a great fit between you and the couple.
• Use this time to build trust, establish expertise, and set expectations—so you book weddings you actually want to work on.
• The right consultation eliminates price shoppers and attracts clients who value your work.

2. Should You Require a Consultation?

• Some florists rely on forms and email communication only, skipping consultations entirely.
• Jen believes in a more personalized approach—especially for high-end, custom floral designs.
• Consultations allow you to connect with couples, understand their vision, and ensure they align with your pricing and style.

3. The Pre-Consultation Process: Qualifying the Lead

• Jen doesn’t meet with everyone—she first screens inquiries to determine if they are a good fit.
• Her inquiry form only asks 7 key questions, including wedding date, venue, budget, and design inspiration.
• She sends a brochure with pricing guidance before scheduling a consultation to ensure transparency.

4. Setting Up & Structuring the Consultation

• Use a scheduling tool like Calendly to avoid back-and-forth emails.
• Jen hosts 95% of consultations on Zoom for a face-to-face experience without the travel time.
• She starts by building rapport—asking about the venue, couple’s story, and unique details.

5. Breaking Down the Consultation Process

✅ Personal Flowers: Start with the bride’s bouquet and work through the wedding party.
✅ Ceremony Flowers: Ask about arches, aisle decor, and any additional floral needs.
✅ Reception: Determine table count, centerpiece styles, and head table florals (long table garlands, installations, etc.).
✅ Color & Flower Selection: Save this for the end to avoid clients getting hyper-focused on specifics too early.
✅ Venue Expertise: If you’ve worked at their venue before, position yourself as an expert—this builds trust!
✅ Closing the Consultation: Recap the discussion, set expectations, and explain next steps for booking.

6. Positioning Yourself as the Expert

• Throughout the conversation, drop cues that reinforce your experience (e.g., “I’ve done dozens of weddings at this venue.”).
• If the couple has a Pinterest board full of conflicting styles, help them refine their vision rather than executing exactly what they’ve pinned.
• Emphasize flexibility with floral selections—avoid promising specific blooms to reduce risk and increase creative freedom.

7. Closing the Sale: The Proposal & Booking Process

• Jen does provide proposals (some educators discourage this, but she believes in transparency).
• She does NOT send a contract until the client confirms they are moving forward.
• She places a 7-day soft hold on the date to encourage quick decision-making.
• Uses follow-up emails strategically to nudge couples toward booking.

Jen’s Golden Rule:

💡 "I don’t chase—I attract!" Instead of chasing leads, focus on positioning yourself as the trusted expert so that the right clients come to you.

Actionable Steps for Florists:

✅ Review your inquiry process—are you p...

In this episode, Jen dives into actionable productivity hacks to help you maximize your time and achieve your biggest goals in 2025. Whether you’re a florist balancing family, business, and personal aspirations or just looking for ways to level up, Jen shares her favorite strategies for staying focused, prioritizing what matters, and letting go of what doesn’t. From setting bite-sized goals to leveraging tools like Trello, Jen outlines a roadmap to make 2025 your most productive year yet.

Key Takeaways:

1. Break Down Goals Into Bite-Sized Pieces:
   • Big, vague goals like "be healthier" or "grow my business" won’t get you anywhere. Break them into actionable steps with clear timelines.
2. Leverage Tools Like Trello:
   • Use project management software to organize your goals, tasks, and timelines. Seeing progress visually can keep you motivated.
3. Sunday Night Prep for Success:
   • Plan your week ahead by syncing calendars, setting priorities, and creating a clear roadmap for what needs to get done.
4. Batch Tasks for Maximum Efficiency:
   • Focus on one type of task at a time, like batching emails, estimates, or floral designs, to stay in the zone and get more done.
5. Prioritize Self-Care:
   • You can’t pour from an empty cup. Build in breaks, workouts, and self-care to recharge and stay productive.
6. Say No to Overwhelm:
   • Let go of tasks and commitments that don’t align with your goals. Focus on what truly adds value and feels good.
7. Use the Pomodoro Technique:
   • Work in focused 25-minute intervals with 5-minute breaks to keep your mind sharp and productive.
8. Reduce Distractions:
   • Live life on Do Not Disturb. Turn off notifications, batch communications, and only respond to what truly matters.

Highlights:

• The importance of setting specific and measurable goals.
• How to strategically plan your time to avoid overwhelm and maximize results.
• Why delegating tasks and letting go of control can make you more productive.
• The power of creating a "done list" to celebrate progress and stay motivated.
• How to shift your mindset from "I want to" to "I am going to."

Action Steps:

1. Plan Your 2025 Goals:
   • Break them into actionable steps. Use a tool like Trello or a physical notebook to organize and track your progress.
2. Batch Your Work:
   • Group similar tasks together to save time and improve focus.
3. Create a Weekly Prep Routine:
   • Use Sunday evenings to plan your week, set priorities, and sync your calendar with family and team members.
4. Commit to Self-Care:
   • Schedule time for workouts, breaks, and activities that recharge you.
5. Simplify and Delegate:
   • Let go of tasks that others can handle. Focus on what truly requires your attention.

Connect with Jen:

• Instagram: @‌thefloralhustle
• Website: thefloralhustle.com

Final Thoughts:
Make 2025 your year of productivity and success! By setting clear goals, managing your time strategically, and focusing on what truly matters, you can create a life and business you love. If you’re ready for more support and accountability, consider joining the Floral CEO Mastermind—a transformative space for florists ready to take their business to the next level.

Thank you for listening, Flower Friend! Here’s to a productive and flower-filled year ahead. 🌸

In this heartfelt minisode of The Floral Hustle Podcast, we’re diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it’s easy to put everyone else’s needs ahead of our own. But running your business and life on empty isn’t sustainable. Join me as we explore why self-care isn’t selfish—it’s essential—and how taking care of yourself can help you show up as your best self for your business, your family, and yourself.

What You’ll Learn in This Episode:

• Why prioritizing yourself isn’t selfish—it’s necessary for success
• How running on empty impacts your business and relationships
• Practical ways to create boundaries and carve out time for self-care
• Tips for giving yourself grace during busy seasons like the holidays
• The importance of scheduling self-care activities to stay balanced

Key Topics Discussed:

1. The Myth of Selfishness in Self-Care:
   • Society often tells us that putting ourselves first is selfish, especially as mothers and caregivers.
   • Why prioritizing yourself allows you to show up better for everyone else.
2. The Impact of “Running on Empty”:
   • How neglecting your needs leads to burnout, resentment, and snapping at others.
   • Why your business and relationships deserve more than the “leftover version” of you.
3. Creating Boundaries That Support You:
   • How to have honest conversations with your family or partner about your needs.
   • Examples of boundaries: dedicating time for yourself, delegating tasks, and saying no.
4. Practical Self-Care Strategies:
   • Schedule activities that replenish you, such as massages, workouts, or hobbies.
   • Let go of unnecessary tasks or expectations that don’t bring joy (like perfectly wrapped gifts).
5. Giving Yourself Grace:
   • Why it’s okay to let go of perfection and embrace “good enough.”
   • How to recognize when it’s time to pause, reflect, and reset.
6. A Reminder for the Busy Florist:
   • During wedding season or school breaks, self-care becomes even more critical.
   • You deserve rest, joy, and time to recharge.

Action Steps for Florists & Creatives:

• Reflect on areas in your life where you’re running on empty and prioritize time to recharge.
• Identify one self-care activity you can schedule this week that makes you feel good.
• Have a conversation with your partner or family about how they can support you better.
• Give yourself grace during busy seasons and let go of unnecessary expectations.

Subscribe & Connect:
If this episode resonated with you, subscribe to The Floral Hustle Podcast for more tips on balancing life and business. Follow me on Instagram @‌TheFloralHustle and share how you’re committing to self-care this season. Remember, you deserve it!

Thank you for listening, flower friend. Wishing you a flower-filled, restful week!

In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.

Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.

📌 In This Episode, You’ll Learn:

• Why Instagram is a long game (and why that’s okay)
• How to stop letting imposter syndrome run your social media strategy
• What content pillars are and how to use them
• How to build trust and likability with potential clients
• The difference between consuming and creating on Instagram
• Tactical ways to book weddings directly through IG
• How to use tags, stories, and DMs to build vendor relationships
• Why strategic engagement is key—and how to do it in just 10 minutes a day
• Jen’s personal Instagram rituals that actually move the needle

💡 Free Resource:
Need help getting your Instagram strategy in shape? Download Jen’s FREE social media guide:
👉 http://thefloralhustle.com/social

🔥 Quote of the Week:
"Are you adding value—or just taking? Instagram is full of taking. Be the florist who gives."

📲 Let’s Connect:
Follow Jen on Instagram @‌thefloralhustle
DM Jen your biggest Instagram win or struggle—she loves to cheer you on!

Welcome to another inspiring episode of the Floral Hustle Podcast with Jeni Becht! In this episode, Jeni dives into the importance of setting, monitoring, and achieving business goals. As we step into August, there's still time to hit your goals for the year and build momentum for the next. If you’re a florist looking to grow your business, this episode is packed with actionable strategies and motivational insights to help you redefine success and take your floral business to the next level.

Key Takeaways:

1. Goal Setting and Monitoring: Learn why it's crucial to set and regularly review your business goals.
2. Actionable Steps for Growth: Discover small, actionable steps to break down big goals and make consistent progress.
3. Defining Success: Understand how to define success in your terms and create measurable goals that align with your vision.
4. Overcoming Obstacles: Get tips on how to overcome common obstacles and maintain motivation throughout the year.
5. Tools for Success: Explore tools like Trello for organizing and tracking your goals and progress.
6. Investing in Yourself: Hear about the importance of investing in education, coaching, and workshops to elevate your skills and business.

Quotes from the Episode:

• “Consistency breeds success. It’s all about chipping away at your goals like a wood chipper.”
• “Define what success means to you. My success might be different from yours, and that’s okay.”
• “Evaluate your efforts honestly. Measure your marketing, sales, and networking activities to identify areas for improvement.”

Resources Mentioned:

• Trello: A project management tool to organize your business goals and tasks.
• Floral Hustle Facebook Group: Join a community of like-minded florists for support and resources.
• Floral Hustle Workshops: Learn hands-on techniques and business strategies at upcoming workshops and retreats.

Action Steps for Listeners:

1. Set Clear Goals: Define what a successful floral business looks like for you and set measurable goals.
2. Break Down Goals: Create small, actionable steps to work towards your big goals.
3. Consistent Effort: Commit to consistent efforts in marketing, networking, and skill development.
4. Join the Community: Engage with other florists in the Floral Hustle Facebook Group for support and inspiration.
5. Invest in Learning: Consider attending workshops or coaching sessions to enhance your skills and business strategies.

Upcoming Events:

• Floral Hustle Retreat: Join us for a two-day retreat in Minnesota on August 21-22. Learn hands-on floral techniques, marketing strategies, and more. Limited spots available! https://thefloralhustle.myflodesk.com/retreat

Connect with Us:

• Instagram: Follow @‌floralhustlepodcast for updates, tips, and behind-the-scenes content.
• Facebook Group: Join the Floral Hustle Facebook Group to connect with fellow florists.

Listener Challenge: Send Jeni a DM on Instagram with your goals for the rest of the year and the actionable steps you’re taking to achieve them. Let’s hold each other accountable and crush those goals together!