The Art of Selling the Story: Elevating Your Floral Installations

04/21/25 • 18 min

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.

She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.

🌟 What You'll Learn:

Why selling the story behind an installation is essential
How to craft head-turning concepts that clients say YES to
What words to use when describing your designs to sound elevated and polished
How Jen uses Pinterest/Instagram as an “idea factory” for creativity
The power of being an "idea house" for clients (and how it helps you stand out)
The importance of matching your proposal visuals to the price point
Real examples from Jen’s recent workshop on cultural wedding designs

📅 Save the Date:
Jen’s next Floral Rockstar Retreat is happening August 17–19 at her new Minnesota farm! Get ready for two immersive days of creative floral design, business elevation, and, yes, chickens.

📲 Connect & Learn More:
➡️ Follow Jen on Instagram @‌thefloralhustle

🌟 What You'll Learn:

Why selling the story behind an installation is essential
How to craft head-turning concepts that clients say YES to
What words to use when describing your designs to sound elevated and polished
How Jen uses Pinterest/Instagram as an “idea factory” for creativity
The power of being an "idea house" for clients (and how it helps you stand out)
The importance of matching your proposal visuals to the price point
Real examples from Jen’s recent workshop on cultural wedding designs

📲 Connect & Learn More:
➡️ Follow Jen on Instagram @‌thefloralhustle

Previous Episode

Florist Confessions: The Tough Lessons That Made Me Better

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.

If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think, this one’s for you.

🧠 Topics & Lessons Covered:
🌱 The power of patience: “If it’s not a heck yes, it’s a heck no.”
🏡 Manifesting the dream: Closing on the farm and seeing years of vision come true
🧭 Your dream isn’t selfish—it can create ripples of impact
🪞 You are a mirror to your children, your clients, and your community
💬 Why you must ask clarifying questions in your business
🚫 The importance of standing up for yourself when boundaries are crossed
🌸 How comparison (hello, fraudy feelings) can be flipped into gratitude and perspective
🔍 Why being curious and asking questions can lead to unexpected blessings
💖 You don’t need to impact thousands to make a difference

🌟 Notable Quotes:

“Your dream can make a difference. It doesn’t have to be big—just real.”
“You are a mirror. And what you model, others reflect.”
“Sometimes the lesson isn’t in the success—it’s in how you recover from a misstep.”

🎧 Why You Should Listen:
This episode is full of real talk and raw lessons from behind the scenes of a successful florist and coach. Whether you're chasing a big dream, struggling with client boundaries, or just trying to stay confident in a sea of comparison, Jen’s insights will hit home and lift you up.

📌 Action Step:
Take one dream, no matter how big or small, and start talking about it like it’s inevitable. Start showing up for it like it’s already on its way.

🛠️ Resources Mentioned:
🌸 The Floral Hustle Coaching Page
🌻 Upcoming Floral Rockstar Retreat on the Farm – stay tuned for details!
📩 thefloralhustle.com

📲 Stay Connected:
Instagram → @‌thefloralhustle
Website → www.thefloralhustle.com
Subscribe, Rate & Review — Your reviews help the show grow!

Next Episode

Chipping Away at Your To-Do List: How to Prioritize What Matters Most

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you.

Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when perfection isn’t possible. Whether you’re a full-time florist, a side hustler, or a parent balancing it all, this is your permission slip to rest, refocus, and crush your goals one step at a time.

🌟 What You’ll Learn:

How to prioritize your time for maximum impact
Jen’s real-life “hierarchy of tasks” to avoid overwhelm
The importance of rest—and why it is productive
How to create mental wins with systems like Trello
Tips for batching your time and using “theme days”
How to shift your mindset from perfection to progress
Why you must take care of yourself first
A behind-the-scenes peek at Jen’s own week (it’s A LOT!)

🧠 Mindset Reminder:
Even if your to-do list isn’t done, you are doing enough. Your success doesn’t have to look like anyone else’s—especially not what you see on Instagram.

🌸 Want More Support?
Join Jen’s Floral CEO Mastermind—a high-touch, life-giving space for florists who want to grow, feel supported, and actually love their business.
👉 http://thefloralhustle.com/mastermind
or DM Jen @‌thefloralhustle on Instagram to learn more!