Achieving Your Goals: A Mid-Year Check-In for Floral Business Owners

07/31/24 • 27 min

Welcome to another inspiring episode of the Floral Hustle Podcast with Jeni Becht! In this episode, Jeni dives into the importance of setting, monitoring, and achieving business goals. As we step into August, there's still time to hit your goals for the year and build momentum for the next. If you’re a florist looking to grow your business, this episode is packed with actionable strategies and motivational insights to help you redefine success and take your floral business to the next level.

Key Takeaways:

Goal Setting and Monitoring: Learn why it's crucial to set and regularly review your business goals.
Actionable Steps for Growth: Discover small, actionable steps to break down big goals and make consistent progress.
Defining Success: Understand how to define success in your terms and create measurable goals that align with your vision.
Overcoming Obstacles: Get tips on how to overcome common obstacles and maintain motivation throughout the year.
Tools for Success: Explore tools like Trello for organizing and tracking your goals and progress.
Investing in Yourself: Hear about the importance of investing in education, coaching, and workshops to elevate your skills and business.

Quotes from the Episode:

“Consistency breeds success. It’s all about chipping away at your goals like a wood chipper.”
“Define what success means to you. My success might be different from yours, and that’s okay.”
“Evaluate your efforts honestly. Measure your marketing, sales, and networking activities to identify areas for improvement.”

Resources Mentioned:

Trello: A project management tool to organize your business goals and tasks.
Floral Hustle Facebook Group: Join a community of like-minded florists for support and resources.
Floral Hustle Workshops: Learn hands-on techniques and business strategies at upcoming workshops and retreats.

Action Steps for Listeners:

Set Clear Goals: Define what a successful floral business looks like for you and set measurable goals.
Break Down Goals: Create small, actionable steps to work towards your big goals.
Consistent Effort: Commit to consistent efforts in marketing, networking, and skill development.
Join the Community: Engage with other florists in the Floral Hustle Facebook Group for support and inspiration.
Invest in Learning: Consider attending workshops or coaching sessions to enhance your skills and business strategies.

Upcoming Events:

Floral Hustle Retreat: Join us for a two-day retreat in Minnesota on August 21-22. Learn hands-on floral techniques, marketing strategies, and more. Limited spots available! https://thefloralhustle.myflodesk.com/retreat

Connect with Us:

Instagram: Follow @‌floralhustlepodcast for updates, tips, and behind-the-scenes content.
Facebook Group: Join the Floral Hustle Facebook Group to connect with fellow florists.

Listener Challenge: Send Jeni a DM on Instagram with your goals for the rest of the year and the actionable steps you’re taking to achieve them. Let’s hold each other accountable and crush those goals together!

Key Takeaways:

Goal Setting and Monitoring: Learn why it's crucial to set and regularly review your business goals.
Actionable Steps for Growth: Discover small, actionable steps to break down big goals and make consistent progress.
Defining Success: Understand how to define success in your terms and create measurable goals that align with your vision.
Overcoming Obstacles: Get tips on how to overcome common obstacles and maintain motivation throughout the year.
Tools for Success: Explore tools like Trello for organizing and tracking your goals and progress.
Investing in Yourself: Hear about the importance of investing in education, coaching, and workshops to elevate your skills and business.

Quotes from the Episode:

“Consistency breeds success. It’s all about chipping away at your goals like a wood chipper.”
“Define what success means to you. My success might be different from yours, and that’s okay.”
“Evaluate your efforts honestly. Measure your marketing, sales, and networking activities to identify areas for improvement.”

Resources Mentioned:

Trello: A project management tool to organize your business goals and tasks.
Floral Hustle Facebook Group: Join a community of like-minded florists for support and resources.
Floral Hustle Workshops: Learn hands-on techniques and business strategies at upcoming workshops and retreats.

Action Steps for Listeners:

Set Clear Goals: Define what a successful floral business looks like for you and set measurable goals.
Break Down Goals: Create small, actionable steps to work towards your big goals.
Consistent Effort: Commit to consistent efforts in marketing, networking, and skill development.
Join the Community: Engage with other florists in the Floral Hustle Facebook Group for support and inspiration.
Invest in Learning: Consider attending workshops or coaching sessions to enhance your skills and business strategies.

Upcoming Events:

Floral Hustle Retreat: Join us for a two-day retreat in Minnesota on August 21-22. Learn hands-on floral techniques, marketing strategies, and more. Limited spots available! https://thefloralhustle.myflodesk.com/retreat

Connect with Us:

Instagram: Follow @‌floralhustlepodcast for updates, tips, and behind-the-scenes content.
Facebook Group: Join the Floral Hustle Facebook Group to connect with fellow florists.

Previous Episode

4 things to automate in your business - Mini Episode

Automate Your Floral Business: Tips to Save Time & Reduce Stress

In this week's mini-stone episode of the Floral Hustle Podcast, Jen discusses the importance of automating various aspects of your floral business to save time and reduce mental load. She covers essential automation tips including scheduling calendar appointments with tools like Calendly, managing social media with scheduling tools like Planoly, handling monthly account transactions with wholesalers, and using templates for emails, proposals, and social media content. Tune in to learn how these strategies can transform your business operations and give you more time to focus on your passion for flowers.

00:00 Introduction to Automating Your Floral Business
01:01 Streamlining Calendar Appointments
02:51 Efficient Social Media Management
05:41 Simplifying Wholesale Account Management
07:31 Utilizing Templates for Consistency
10:19 Conclusion and Final Tips

Next Episode

Instagram Made Easy: Simplify Your Strategy and Boost Your Brand - Mini Episode

Welcome to this week's minisode of The Floral Hustle Podcast, where we dive into making social media more manageable and effective for florists. If you've ever struggled with consistency or felt overwhelmed by the demands of social media, this episode is for you. Jeni shares her top strategies for streamlining your Instagram efforts, ensuring you maintain a steady presence without the stress. Discover how to create a social media plan that supports your floral business, engage your audience, and grow your online presence.

Key Topics Covered:

Consistency is Crucial: Learn why maintaining a regular posting schedule is essential for increasing visibility and engagement on Instagram.
Developing a Strategy: Discover how to create a content plan that aligns with your business goals, using content pillars and themed days to guide your posts.
Tools for Success: Explore the benefits of using scheduling tools like Planoly and AI caption writers to simplify your social media management.
Content Pillars: Understand the importance of content pillars and how they can help you focus on topics that drive your floral business forward, including full-service weddings, cultural weddings, and urban flower farming.
Batching and Scheduling: Learn how to batch-create content to save time and maintain consistency, using tools and tips to streamline the process.
Optimizing Your Profile: Ensure your Instagram profile clearly communicates who you are, what you do, and how potential clients can engage with your services.
Engagement Strategies: Tips on using B-roll footage and strategic interactions to boost your visibility and connect with your audience.
Repurposing Content: How to use apps like Repost to efficiently share your content across multiple platforms, including TikTok and YouTube Shorts.

Takeaway:

By implementing these practical strategies, florists can simplify their social media efforts, increase their reach, and better connect with potential clients and industry professionals. Tune in to learn how to make Instagram work for your floral business and enjoy a more manageable social media experience.

Resources Mentioned:

Planoly
Repost App
Canva
Linktree
Jenna Kutcher's JK5 Method

Subscribe and Connect:

Stay updated on all things floral business by subscribing to The Floral Hustle Podcast. Join our community of florists and industry professionals as we share tips, insights, and inspiration to help your business bloom.