
From Burnout to Balance: How Prioritizing Yourself Transforms Your Business
12/16/24 • 13 min
In this heartfelt minisode of The Floral Hustle Podcast, we’re diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it’s easy to put everyone else’s needs ahead of our own. But running your business and life on empty isn’t sustainable. Join me as we explore why self-care isn’t selfish—it’s essential—and how taking care of yourself can help you show up as your best self for your business, your family, and yourself.
What You’ll Learn in This Episode:
- Why prioritizing yourself isn’t selfish—it’s necessary for success
- How running on empty impacts your business and relationships
- Practical ways to create boundaries and carve out time for self-care
- Tips for giving yourself grace during busy seasons like the holidays
- The importance of scheduling self-care activities to stay balanced
Key Topics Discussed:
- The Myth of Selfishness in Self-Care:
- Society often tells us that putting ourselves first is selfish, especially as mothers and caregivers.
- Why prioritizing yourself allows you to show up better for everyone else.
- The Impact of “Running on Empty”:
- How neglecting your needs leads to burnout, resentment, and snapping at others.
- Why your business and relationships deserve more than the “leftover version” of you.
- Creating Boundaries That Support You:
- How to have honest conversations with your family or partner about your needs.
- Examples of boundaries: dedicating time for yourself, delegating tasks, and saying no.
- Practical Self-Care Strategies:
- Schedule activities that replenish you, such as massages, workouts, or hobbies.
- Let go of unnecessary tasks or expectations that don’t bring joy (like perfectly wrapped gifts).
- Giving Yourself Grace:
- Why it’s okay to let go of perfection and embrace “good enough.”
- How to recognize when it’s time to pause, reflect, and reset.
- A Reminder for the Busy Florist:
- During wedding season or school breaks, self-care becomes even more critical.
- You deserve rest, joy, and time to recharge.
Action Steps for Florists & Creatives:
- Reflect on areas in your life where you’re running on empty and prioritize time to recharge.
- Identify one self-care activity you can schedule this week that makes you feel good.
- Have a conversation with your partner or family about how they can support you better.
- Give yourself grace during busy seasons and let go of unnecessary expectations.
Subscribe & Connect:
If this episode resonated with you, subscribe to The Floral Hustle Podcast for more tips on balancing life and business. Follow me on Instagram @TheFloralHustle and share how you’re committing to self-care this season. Remember, you deserve it!
Thank you for listening, flower friend. Wishing you a flower-filled, restful week!
In this heartfelt minisode of The Floral Hustle Podcast, we’re diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it’s easy to put everyone else’s needs ahead of our own. But running your business and life on empty isn’t sustainable. Join me as we explore why self-care isn’t selfish—it’s essential—and how taking care of yourself can help you show up as your best self for your business, your family, and yourself.
What You’ll Learn in This Episode:
- Why prioritizing yourself isn’t selfish—it’s necessary for success
- How running on empty impacts your business and relationships
- Practical ways to create boundaries and carve out time for self-care
- Tips for giving yourself grace during busy seasons like the holidays
- The importance of scheduling self-care activities to stay balanced
Key Topics Discussed:
- The Myth of Selfishness in Self-Care:
- Society often tells us that putting ourselves first is selfish, especially as mothers and caregivers.
- Why prioritizing yourself allows you to show up better for everyone else.
- The Impact of “Running on Empty”:
- How neglecting your needs leads to burnout, resentment, and snapping at others.
- Why your business and relationships deserve more than the “leftover version” of you.
- Creating Boundaries That Support You:
- How to have honest conversations with your family or partner about your needs.
- Examples of boundaries: dedicating time for yourself, delegating tasks, and saying no.
- Practical Self-Care Strategies:
- Schedule activities that replenish you, such as massages, workouts, or hobbies.
- Let go of unnecessary tasks or expectations that don’t bring joy (like perfectly wrapped gifts).
- Giving Yourself Grace:
- Why it’s okay to let go of perfection and embrace “good enough.”
- How to recognize when it’s time to pause, reflect, and reset.
- A Reminder for the Busy Florist:
- During wedding season or school breaks, self-care becomes even more critical.
- You deserve rest, joy, and time to recharge.
Action Steps for Florists & Creatives:
- Reflect on areas in your life where you’re running on empty and prioritize time to recharge.
- Identify one self-care activity you can schedule this week that makes you feel good.
- Have a conversation with your partner or family about how they can support you better.
- Give yourself grace during busy seasons and let go of unnecessary expectations.
Subscribe & Connect:
If this episode resonated with you, subscribe to The Floral Hustle Podcast for more tips on balancing life and business. Follow me on Instagram @TheFloralHustle and share how you’re committing to self-care this season. Remember, you deserve it!
Thank you for listening, flower friend. Wishing you a flower-filled, restful week!
Previous Episode

Audit, Align, and Achieve: How to Plan for a Thriving Floral Business in 2025
In this episode of The Floral Hustle Podcast, I’m sharing strategies to set your floral business up for success in 2025. While many embrace the "new year, new me" mantra, I believe in using this time to reflect, audit, and make data-driven decisions that align with your goals. From understanding your revenue sources to time management tips and expense audits, this episode is packed with actionable insights to help you grow your floral business with intention and clarity.
What You’ll Learn in This Episode:
- Why auditing your business is essential for effective goal planning
- How to analyze what’s working, what’s not, and what’s worth tweaking in your business
- The importance of understanding your revenue streams and profit margins
- Tips for performing a time audit to maximize your productivity
- How to create sustainable, data-driven goals that align with your personal and business aspirations
Key Topics Discussed:
- Business Auditing for Growth:
- Conduct a CEO audit: Evaluate impactful actions from the past year.
- Review what worked, what sort of worked, and what didn’t work in 2024.
- Analyze revenue streams and identify areas for growth.
- Time Management Strategies:
- Perform a time audit to understand how you’re spending your hours.
- Maximize time for high-revenue activities while minimizing low-impact tasks.
- Use batching and time-blocking to stay focused and productive.
- Expense Auditing:
- Review subscriptions and overhead costs to identify unnecessary expenses.
- Invest in tools and resources, like Canva Pro, that enhance your business operations.
- Goal Setting with Alignment:
- Set realistic, actionable goals that inspire growth without overwhelming you.
- Focus on long-term strategies rather than reactive decisions.
- Prioritize self-care and personal growth alongside business goals.
- Creating a Process-Oriented Business:
- Develop systems for tracking leads, freelancers, and client bookings.
- Use data to inform decisions about marketing, relationships, and priorities.
- Personal & Professional Alignment:
- Evaluate relationships with clients, planners, and team members.
- Make bold decisions to remove negativity and foster positivity in your business.
- Check in with yourself: Are you filling your cup so you can better serve others?
Action Steps for Floral Business Owners:
- Schedule a “CEO Day” to reflect on your business and create a strategic plan.
- Use a notebook or spreadsheet to track leads, revenue, and key metrics.
- Perform a time and expense audit to streamline operations and maximize profitability.
- Set goals that feel inspiring yet achievable and adjust them as needed throughout the year.
Links & Resources Mentioned:
- Episode: Conducting an Expense Audit for Your Floral Business
- Rachel Hollis Podcast: How to Do a Calendar Audit
- The Floral CEO Mastermind
Subscribe & Connect:
If you’re ready to make 2024 your best year yet, don’t miss this episode! Subscribe to The Floral Hustle Podcast for more insights and tips to help you grow your floral business with confidence. Follow me on Instagram @TheFloralHustle for more resources, and share your goals for the new year!
Thank you for listening, flower friend. Wishing you a flower-filled, successful 2025!
Next Episode

Who do you want to be in 2025? Time to create momentum!
In this week’s episode of The Floral Hustle Podcast, we’re looking beyond resolutions and diving into intentional goal setting for 2025. Who do you want to be, and how can your goals align with that vision? Jen shares actionable insights on crafting a plan for your business and life that feels good, empowers you, and sets you up for sustainable success. From picking a word of the year to aligning your actions with your goals, this episode will inspire you to take bold steps toward your dream future.
What You’ll Learn in This Episode:
- How to envision your ideal self and business for 2025
- The importance of goal planning that aligns with your personal values
- Why reactivity keeps you stuck and how to adopt a CEO mindset
- The transformative power of writing down your goals and creating intention
- Tips for identifying and overcoming what’s holding you back
Key Topics Discussed:
- Crafting a Vision for 2025:
- Envision your ideal life and business in 2025.
- Reflect on what worked, what didn’t, and what needs tweaking in the past year.
- Adopting a CEO Mindset:
- Stop reacting to life and start strategically planning your future.
- Make intentional decisions to align your business with your goals.
- The Power of Writing It Down:
- Write your goals on paper or post-it notes and place them where you’ll see them daily.
- Use repetition to build confidence and create momentum toward your goals.
- Getting Clear on Your “Why”:
- Understand the deeper reasons behind your goals (e.g., time freedom, financial security).
- Use this clarity to stay motivated and focused.
- Overcoming Limiting Beliefs:
- Identify the internal or external barriers holding you back.
- Strategies for removing excuses and stepping out of your comfort zone.
- Finding Alignment in Business and Life:
- Choose a word of the year to guide your intentions (e.g., "alignment").
- Make decisions that align with your purpose and feel good in every aspect of your life.
- Leveraging Support Systems:
- Tap into resources like coaching, mastermind groups, or accountability partners.
- Engage your family and team in helping you achieve your goals.
Action Steps for Listeners:
- Reflect on who you want to be in 2025 and write it down.
- Pick a word of the year to guide your intentions and share it on Instagram @TheFloralHustle.
- Schedule a personal CEO day to analyze what’s working, what’s not, and what needs to change.
- If something is holding you back, seek the resources or support you need to move forward.
Links & Resources Mentioned:
Subscribe & Connect:
Subscribe to The Floral Hustle Podcast for weekly episodes that inspire you to dream bigger, achieve more, and build a business you love. Share your goals for 2025 with Jen on Instagram and join the conversation about creating intentional success.
Thank you for listening, flower friend. Here’s to an aligned, impactful, and successful 2025!
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