Scaling Smart: Should You Expand Your Offerings in 2025?

12/23/24 • 17 min

In this week’s Floral Hustle minisode, Jen dives into the big question: Should you add an additional revenue stream to your floral business? With so many potential ways to generate income—weddings, daily deliveries, corporate accounts, a la carte flowers, and more—it’s tempting to say yes to everything. But what’s the best strategy for long-term success? Jen shares her advice on mastering one area of your business before expanding, experimenting with new streams, and ensuring alignment with your goals for 2025.

What You’ll Learn in This Episode:

Why mastering one area of your business is crucial before adding another revenue stream
How to evaluate whether a new revenue source aligns with your long-term goals
Examples of profitable revenue streams, including a la carte weddings and luxury silk rentals
Tips for testing new opportunities without overwhelming your business
How to reflect on what’s working and set revenue goals for the new year

Key Topics Discussed:

Mastering Before Expanding:
- Avoid “throwing spaghetti at the wall” by focusing on perfecting one area of your business.
- Examples from Jen’s journey: mastering traditional weddings, cultural weddings, and a la carte weddings before adding new streams.
A La Carte Weddings:
- Why a la carte weddings are a seamless addition to your business.
- How they generate extra revenue and provide marketing opportunities.
- Reflecting on their impact at year-end to decide whether to scale.
Luxury Silk Rentals:
- How Jen added luxury silk rentals to her offerings and generated nearly $9,000 in revenue during a soft launch.
- Ways to market silk rentals through bridal shops, styled shoots, and open houses.
Experimenting with Corporate and Hotel Accounts:
- Testing new opportunities to determine if they feel good and are profitable.
- Insights from previous guests like Francesca, the hotel florist.
Making Strategic Decisions for 2025:
- The importance of reflecting on your current offerings before expanding.
- Setting specific revenue goals for each bucket in your business.
- Leveraging coaching or mastermind groups for support and guidance.

Action Steps for Florists:

Reflect on whether your current revenue streams are fully optimized.
Test one new revenue source in 2025, starting small to evaluate its fit and profitability.
Set clear revenue goals for each income stream and track progress throughout the year.
Consider adding a la carte weddings or silk rentals as low-barrier ways to expand your business.

Links & Resources Mentioned:

Subscribe & Connect:
Don’t miss this insightful minisode! Subscribe to The Floral Hustle Podcast for weekly tips on growing your floral business with strategy and confidence. Share your 2025 revenue goals with Jen on Instagram, and let her know how she can support your journey!

Thank you for listening, flower friend. Here’s to a profitable and fulfilling 2025!

What You’ll Learn in This Episode:

Why mastering one area of your business is crucial before adding another revenue stream
How to evaluate whether a new revenue source aligns with your long-term goals
Examples of profitable revenue streams, including a la carte weddings and luxury silk rentals
Tips for testing new opportunities without overwhelming your business
How to reflect on what’s working and set revenue goals for the new year

Key Topics Discussed:

Mastering Before Expanding:
- Avoid “throwing spaghetti at the wall” by focusing on perfecting one area of your business.
- Examples from Jen’s journey: mastering traditional weddings, cultural weddings, and a la carte weddings before adding new streams.
A La Carte Weddings:
- Why a la carte weddings are a seamless addition to your business.
- How they generate extra revenue and provide marketing opportunities.
- Reflecting on their impact at year-end to decide whether to scale.
Luxury Silk Rentals:
- How Jen added luxury silk rentals to her offerings and generated nearly $9,000 in revenue during a soft launch.
- Ways to market silk rentals through bridal shops, styled shoots, and open houses.
Experimenting with Corporate and Hotel Accounts:
- Testing new opportunities to determine if they feel good and are profitable.
- Insights from previous guests like Francesca, the hotel florist.
Making Strategic Decisions for 2025:
- The importance of reflecting on your current offerings before expanding.
- Setting specific revenue goals for each bucket in your business.
- Leveraging coaching or mastermind groups for support and guidance.

Action Steps for Florists:

Reflect on whether your current revenue streams are fully optimized.
Test one new revenue source in 2025, starting small to evaluate its fit and profitability.
Set clear revenue goals for each income stream and track progress throughout the year.
Consider adding a la carte weddings or silk rentals as low-barrier ways to expand your business.

Links & Resources Mentioned:

Thank you for listening, flower friend. Here’s to a profitable and fulfilling 2025!

Previous Episode

Who do you want to be in 2025? Time to create momentum!

In this week’s episode of The Floral Hustle Podcast, we’re looking beyond resolutions and diving into intentional goal setting for 2025. Who do you want to be, and how can your goals align with that vision? Jen shares actionable insights on crafting a plan for your business and life that feels good, empowers you, and sets you up for sustainable success. From picking a word of the year to aligning your actions with your goals, this episode will inspire you to take bold steps toward your dream future.

What You’ll Learn in This Episode:

How to envision your ideal self and business for 2025
The importance of goal planning that aligns with your personal values
Why reactivity keeps you stuck and how to adopt a CEO mindset
The transformative power of writing down your goals and creating intention
Tips for identifying and overcoming what’s holding you back

Key Topics Discussed:

Crafting a Vision for 2025:
- Envision your ideal life and business in 2025.
- Reflect on what worked, what didn’t, and what needs tweaking in the past year.
Adopting a CEO Mindset:
- Stop reacting to life and start strategically planning your future.
- Make intentional decisions to align your business with your goals.
The Power of Writing It Down:
- Write your goals on paper or post-it notes and place them where you’ll see them daily.
- Use repetition to build confidence and create momentum toward your goals.
Getting Clear on Your “Why”:
- Understand the deeper reasons behind your goals (e.g., time freedom, financial security).
- Use this clarity to stay motivated and focused.
Overcoming Limiting Beliefs:
- Identify the internal or external barriers holding you back.
- Strategies for removing excuses and stepping out of your comfort zone.
Finding Alignment in Business and Life:
- Choose a word of the year to guide your intentions (e.g., "alignment").
- Make decisions that align with your purpose and feel good in every aspect of your life.
Leveraging Support Systems:
- Tap into resources like coaching, mastermind groups, or accountability partners.
- Engage your family and team in helping you achieve your goals.

Action Steps for Listeners:

Reflect on who you want to be in 2025 and write it down.
Pick a word of the year to guide your intentions and share it on Instagram @‌TheFloralHustle.
Schedule a personal CEO day to analyze what’s working, what’s not, and what needs to change.
If something is holding you back, seek the resources or support you need to move forward.

Links & Resources Mentioned:

Subscribe & Connect:
Subscribe to The Floral Hustle Podcast for weekly episodes that inspire you to dream bigger, achieve more, and build a business you love. Share your goals for 2025 with Jen on Instagram and join the conversation about creating intentional success.

Thank you for listening, flower friend. Here’s to an aligned, impactful, and successful 2025!

Next Episode

Reflecting on 2024: Wins, Lessons, and Big Goals for 2025

Episode Overview:
In this episode of The Floral Hustle podcast, Jen reflects on the highs and lows of 2024 and shares her plans and aspirations for 2025. From lessons learned in her floral business and coaching practice to personal development goals, Jen dives deep into what worked, what didn’t, and how she plans to create alignment and success in the coming year. Whether you're a florist, entrepreneur, or creative professional, this episode will inspire you to take a reflective approach to planning your next steps.

Key Takeaways:

2024 Wins in the Floral Business:
- Completed over 50 weddings, with budgets ranging from some $11,000 to $23,000.
- Significant growth in average wedding budgets
- Success with new revenue streams like silk floral rentals
Lessons Learned:
- The importance of clear expectations and systems for freelancers and staff.
- Workshops and events were rewarding for the coaching business , but general public workshops lacked profitability.
- Schedule more help than you think- things seem to always come up.
2025 Goals and Changes:
- Relaunching a la carte flowers with updated marketing and photos.
- Launching a dedicated silk floral rental website and brand.
- Strengthening relationships with wedding planners and industry professionals.
Personal Development Focus for 2025:
- Improving health through better sleep, diet, and posture therapy.
- Strengthening her relationship with her husband and creating a united parenting strategy.
- Prioritizing communication and connection with her children.
Coaching Business Updates:
- Launching a new membership for affordable coaching access.
- Developing a course focused on starting an a la carte flowers program.
- Enhancing the Floral CEO Mastermind with new tools and resources.
- Creating a separate, distraction-free space for coaching and podcasting.

Highlights from the Episode:

Reflecting on the power of setting a "word of the year" and how 2025 will be all about alignment.
The importance of strategic thinking and planning to create a business and life that feel good.
Jen's excitement for continuing to help florists elevate their businesses through workshops, courses, and the mastermind.

Resources Mentioned:

The Floral CEO Mastermind: Join a community of florists learning, growing, and thriving together. Learn more at http://thefloralhustle.com/mastermind .
Silk Floral Rentals: Learn how to integrate silk rentals into your floral business. Blue Blossom Academy

Connect with Jen:

Instagram: @‌thefloralhustle
Website: thefloralhustle.com

Don’t Forget:
Take time to reflect on your wins and lessons from 2024 and set yourself up for an amazing 2025. If you’re looking for guidance, support, and inspiration, the Floral Hustle community is here to help.

Thank you for listening! Have a happy holiday season and an amazing flower-filled year ahead. 🌸