3 Key Steps to Prep Your Floral Business for Success in 2025

11/13/24 • 28 min

In this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're focused on increasing revenue, improving your brand, or enhancing client relationships, this episode will give you practical steps to implement now for a successful future.

Topics Covered

Reflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn’t, and what areas need more attention.
Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.
Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.

Key Takeaways

Reflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.
Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.
Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.

Action Steps for Florists

Schedule Reflection Time – Spend 30 minutes listing out what worked and what didn’t in 2024.
Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.
Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.

Here's a sample of SEO-optimized show notes for this episode:

Episode Title

"3 Key Steps to Prep Your Floral Business for Success in 2025: The Floral Hustle Podcast"

Episode Description

Topics Covered

Reflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn’t, and what areas need more attention.
Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.
Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.

Key Takeaways

Reflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.
Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.
Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.

Action Steps for Florists

Schedule Reflection Time – Spend 30 minutes listing out what worked and what didn’t in 2024.
Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.
Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.

Related Links and Resources

The Floral CEO Mastermind – Join the waitlist to gain accountability and insights in 2025.
Silk Flower Rentals – Interested in diversifying your income? Learn more with Blue Blossom Academy (use code "HUSTLE" for 50% off).
Cultural Wedding Rock Star Workshop – Reserve your spot for April 2025 and become an expert in cultural weddings and structures.

Subscribe & Review

If you found this episode helpful, please subscribe to The Floral Hustle on Spotify or Apple Podcasts, and leave a review! Reviews help other florists find this content, and together we can help each other succeed.

Topics Covered

Reflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn’t, and what areas need more attention.
Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.
Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.

Key Takeaways

Reflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.
Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.
Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.

Action Steps for Florists

Schedule Reflection Time – Spend 30 minutes listing out what worked and what didn’t in 2024.
Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.
Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.

Here's a sample of SEO-optimized show notes for this episode:

Episode Title

"3 Key Steps to Prep Your Floral Business for Success in 2025: The Floral Hustle Podcast"

Episode Description

Topics Covered

Reflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn’t, and what areas need more attention.
Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.
Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.

Key Takeaways

Reflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.
Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.
Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.

Action Steps for Florists

Schedule Reflection Time – Spend 30 minutes listing out what worked and what didn’t in 2024.
Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.
Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.

Previous Episode

Be the Face of Your Floral Business

In this minisode of The Floral Hustle, Jen dives into one of the most powerful marketing tools you have: you! As florists, we often pour our heart and creativity into our designs, but showing up as the face behind our business can elevate trust, connection, and ultimately, client bookings. Jen shares actionable tips for being visible, relatable, and magnetic in your business. Learn why it’s crucial to let your personality shine, build rapport with clients and vendors, and how simply being present on social media or your website can drive meaningful engagement.

Key Topics Covered

Why Showing Up Matters
- Jen explains why you are your business’s superpower. She emphasizes how clients connect not just with your floral designs, but with the person creating them.
- For introverted creatives, she provides encouragement and tips for showcasing yourself in ways that feel authentic and approachable.
The Power of Being Seen on Social Media
- Jen gives ideas on how to create shareable content, such as videos with wedding tips and flower insights.
- She shares her experience with shareable videos on budgeting, flower arrangements, and wedding planning tips, which have increased her exposure and referrals.
Making Your About Page Personal
- The "About Us" page is a must for any florist website. Jen talks about the value of adding a photo of yourself and a personal story, helping clients feel a connection and building trust before you ever meet.
Building In-Person Relationships
- Jen encourages florists to connect with wedding planners, venue managers, and photographers at each event.
- She explains how these relationships can lead to more referrals and create a magnetic brand presence that clients remember.
Jen’s Real-Life Example
- In a candid story, Jen shares her experience with a challenging client and how being authentic, direct, and confident helped her win the business over other florists.
- She talks about how her approach with clients, backed by her reputation for professionalism and reliability, makes her a top referral choice for vendors.

Takeaway Tips for Florists

Post One Video a Week
- Jen suggests showing up weekly with a video that provides valuable advice to both clients and vendors. Talk about wedding flower tips, budget tips, or showcase a unique centerpiece idea.
Highlight Your Values
- On your website, social media, and even in conversations, be transparent about what you value in business. Let your personality and experience shine through to attract the right clients.
Network as the Face of Your Brand
- Introduce yourself to planners, venues, and photographers as the face of your business. Cultivating these relationships is one of your most valuable selling features.
Make Your Business Magnetic
- Jen’s closing advice is to embody the “badass energy” that makes you unforgettable to vendors and clients alike. Being present, authentic, and showing gratitude makes clients and vendors feel valued, creating a cycle of loyalty and referrals.

Listen Now to Embrace Your Business’s Biggest Asset—YOU!

Next Episode

Unlocking the Power of Flat Rate Pricing in Your Floral Business - Mini Episode

Episode Summary:
In this week’s minisode of The Floral Hustle Podcast, host Jen dives into the game-changing concept of flat rate pricing for florists. Whether you're creating a la carte wedding packages, simplifying consultations, or building transparency into your pricing model, flat rate pricing can revolutionize the way you run your floral business. Jen breaks down the benefits, strategies, and real-life applications of this pricing method, helping you save time, eliminate ghosting, and make your services more accessible to clients.

What You’ll Learn in This Episode:

What is Flat Rate Pricing?
Learn how flat rate pricing creates transparency and simplifies decision-making for your clients, giving you a competitive edge in the floral industry.
How to Build a Flat Rate Pricing Model:
Jen explains her "flower recipe" approach, which includes focal blooms, fillers, greenery, and mechanics. Use this method to create base prices for common items like bouquets, boutonnieres, and centerpieces.
Streamlining Consultations with Pricing Transparency:
Discover how flat rate pricing helps you weed out unqualified leads and avoid wasted time on lengthy proposals for clients who may not align with your pricing.
Using Flat Rate Pricing to Educate Clients:
Learn how to have meaningful budget conversations with clients, including “flower math” to break down costs for bridal parties, centerpieces, and more.
Practical Applications:
Explore how to implement flat rate pricing in brochures, lead magnets, ManyChat automations, and responses to online inquiries from platforms like The Knot or WeddingWire.

Key Takeaways:

Transparency in pricing builds trust and differentiates your business in the market.
Flat rate pricing saves time, reduces ghosting, and enhances your client experience.
Educating clients on budget realities fosters smoother consultations and more successful bookings.

Actionable Tips for Florists:

Create a base recipe for each floral item you offer and price it accordingly.
Develop a lead magnet like a pricing guide to attract potential clients.
Practice “flower math” during consultations to educate clients and align their expectations with their budgets.
Offer tiered centerpiece options to accommodate a variety of budget levels.

Links and Resources Mentioned: