
Planning for Success in 2025 – Set Yourself Up for Growth
12/09/24 • 17 min
In this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creative entrepreneur battling overwhelm, this episode provides practical advice on creating a clear path toward your goals. Learn how investing in yourself, setting big audacious goals, and leveraging the power of community can transform your life and business.
What You’ll Learn in This Episode:
- Why investing in your brain is the key to unlocking your potential.
- How surrounding yourself with a like-minded community can drive your momentum.
- Jen’s personal journey of growth through masterminds, courses, and coaching programs.
- Real-life success stories from members of the Floral CEO Mastermind—from tripling revenue to transforming their personal and professional lives.
- The importance of setting clear, audacious goals and taking decisive action to achieve them.
Key Highlights:
- Invest in Your Growth:
Jen shares her experiences with masterminds, courses, and coaching, explaining how even small incremental gains can lead to massive progress. Investing in yourself doesn’t have to mean a huge financial outlay—start by reallocating your resources toward personal and professional development. - The Power of Community:
Learn how surrounding yourself with driven individuals can spark contagious energy and momentum. Hear real stories of florists in Jen’s Floral CEO Mastermind who achieved transformative results by embracing the power of group support. - Lay Your Path to Success:
With 2025 just around the corner, now is the perfect time to set clear goals. Jen challenges listeners to evaluate their habits, make intentional investments in themselves, and create a plan to make their dreams a reality. - What Are You Available For in 2025?
Jen encourages listeners to shift their mindset and make space for success. Let go of what’s not serving you, and step into a year of growth, abundance, and joy.
Resources Mentioned in the Episode:
- Floral CEO Mastermind: Join an exclusive community of florists focused on growth, accountability, and success. Learn more at http://thefloralhustle.com/mastermind .
- Upcoming Workshop: Mark your calendars for the Business Bouquets and Branding Workshop on January 12–14, 2025.
Actionable Steps:
- Set Your Goals: Write down your big, audacious goals for 2025. Share them on social media or with a trusted friend to make them real.
- Invest in Yourself: Whether it’s a mastermind, a course, or simply reallocating your coffee budget, commit to personal and professional growth.
- Start Now: Don’t wait for January 1—take action today to build momentum for the new year.
In this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creative entrepreneur battling overwhelm, this episode provides practical advice on creating a clear path toward your goals. Learn how investing in yourself, setting big audacious goals, and leveraging the power of community can transform your life and business.
What You’ll Learn in This Episode:
- Why investing in your brain is the key to unlocking your potential.
- How surrounding yourself with a like-minded community can drive your momentum.
- Jen’s personal journey of growth through masterminds, courses, and coaching programs.
- Real-life success stories from members of the Floral CEO Mastermind—from tripling revenue to transforming their personal and professional lives.
- The importance of setting clear, audacious goals and taking decisive action to achieve them.
Key Highlights:
- Invest in Your Growth:
Jen shares her experiences with masterminds, courses, and coaching, explaining how even small incremental gains can lead to massive progress. Investing in yourself doesn’t have to mean a huge financial outlay—start by reallocating your resources toward personal and professional development. - The Power of Community:
Learn how surrounding yourself with driven individuals can spark contagious energy and momentum. Hear real stories of florists in Jen’s Floral CEO Mastermind who achieved transformative results by embracing the power of group support. - Lay Your Path to Success:
With 2025 just around the corner, now is the perfect time to set clear goals. Jen challenges listeners to evaluate their habits, make intentional investments in themselves, and create a plan to make their dreams a reality. - What Are You Available For in 2025?
Jen encourages listeners to shift their mindset and make space for success. Let go of what’s not serving you, and step into a year of growth, abundance, and joy.
Resources Mentioned in the Episode:
- Floral CEO Mastermind: Join an exclusive community of florists focused on growth, accountability, and success. Learn more at http://thefloralhustle.com/mastermind .
- Upcoming Workshop: Mark your calendars for the Business Bouquets and Branding Workshop on January 12–14, 2025.
Actionable Steps:
- Set Your Goals: Write down your big, audacious goals for 2025. Share them on social media or with a trusted friend to make them real.
- Invest in Yourself: Whether it’s a mastermind, a course, or simply reallocating your coffee budget, commit to personal and professional growth.
- Start Now: Don’t wait for January 1—take action today to build momentum for the new year.
Previous Episode

My Favorite Things: Business Tools, Personal Loves & Self-Care Must-Haves
In this week’s episode, I, Jen, am sharing some of my absolute favorite tools, resources, and self-care items that have enhanced my life and business as a florist and entrepreneur. From game-changing floral tools to personal care essentials, this episode is packed with recommendations that will inspire florists and small business owners alike. Discover products and practices that can help you grow your floral business, elevate your designs, and take better care of yourself!
What You’ll Learn in This Episode:
- The best floral clippers for every florist’s toolkit
- Stunning floral vessels and votives to elevate wedding designs
- Why long-burning tea lights are a must for floral rentals
- Top silk flower suppliers and how they transformed my business
- How I use Vistaprint for marketing materials and branding
- A peek into my favorite skincare and self-care rituals
- Why every florist should prioritize regular massages for their well-being
Featured Tools & Resources:
- HC Creations Clippers: Durable and ergonomic cutters that make floral design easier on your hands.
- Camila Supply Vessels: Elegant pin frog bowls, lotus bowls, and bud vases for elevated event designs.
- Jamalia’s Garden Long-Burning Tea Lights: Essential for ensuring your candles last through events.
- Allstate Silk Flowers: High-quality silk blooms that are perfect for rentals and installations.
- Blue Blossom Academy: Comprehensive education for starting and scaling a silk flower rental business. Use my code HUSTLE for a free installation masterclass and a free coaching session with me.
- Katherine -Infinite Blooms [email protected] Farm-to-door roses from Ecuador with exceptional variety and quality.
- Holex: A wholesale floral auction platform offering unique products at great prices.
- Vistaprint: My go-to for everything from postcards to vendor Christmas cards.
Personal Favorites:
- Mod Boutique Clothing: Weekly drops of fun, floral-inspired clothes and bold accessories. https://www.modboutiquevw.com/
- Dermatology Skincare: Eye correctors, serums, and masks that keep my skin glowing. https://www.drmtlgy.com/?nbt=nb%3Aadwords%3Ag%3A10287084894%3A124070716956%3A703434202681&nb_adtype=&nb_kwd=dermotoligy&nb_ti=kwd-502457573277&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_si=%7Bsourceid%7D&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=p&utm_campaign=Search-Branded-USA-Sol8_source=google&utm_medium=cpc&utm_content=703434202681&utm_term=dermotoligy&adgroupid=124070716956&gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoOvq3XVEb5ULfb7_qJRsNZn2-uQFimNFkM_m4c8OYTCaxUOy1IK-nBoCLzsQAvD_BwE
- Lashify Lashes: DIY lash extensions that save time and look stunning. https://www.lashify.com/
- Curious Elixirs: Non-alcoholic mocktails with adaptogens for a relaxing treat. https://curiouselixirs.com/?gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoH381n81971EOQnigPqH5VncPiPtkM3XRudsjEjvXdEfkzHPQ-pZphoCjuYQAvD_BwE
- Mall Kiosk Chair Massages: Quick and effective neck and shoulder relief for busy florists.
Why These Recommendations Matter:
Each of these tools and practices has helped me streamline my business, improve my designs, and prioritize my health and happiness. As florists, we pour so much into our work—it's crucial to find products and habits that support our growth and well-being.
Links & Resources Mentioned:
Next Episode

Audit, Align, and Achieve: How to Plan for a Thriving Floral Business in 2025
In this episode of The Floral Hustle Podcast, I’m sharing strategies to set your floral business up for success in 2025. While many embrace the "new year, new me" mantra, I believe in using this time to reflect, audit, and make data-driven decisions that align with your goals. From understanding your revenue sources to time management tips and expense audits, this episode is packed with actionable insights to help you grow your floral business with intention and clarity.
What You’ll Learn in This Episode:
- Why auditing your business is essential for effective goal planning
- How to analyze what’s working, what’s not, and what’s worth tweaking in your business
- The importance of understanding your revenue streams and profit margins
- Tips for performing a time audit to maximize your productivity
- How to create sustainable, data-driven goals that align with your personal and business aspirations
Key Topics Discussed:
- Business Auditing for Growth:
- Conduct a CEO audit: Evaluate impactful actions from the past year.
- Review what worked, what sort of worked, and what didn’t work in 2024.
- Analyze revenue streams and identify areas for growth.
- Time Management Strategies:
- Perform a time audit to understand how you’re spending your hours.
- Maximize time for high-revenue activities while minimizing low-impact tasks.
- Use batching and time-blocking to stay focused and productive.
- Expense Auditing:
- Review subscriptions and overhead costs to identify unnecessary expenses.
- Invest in tools and resources, like Canva Pro, that enhance your business operations.
- Goal Setting with Alignment:
- Set realistic, actionable goals that inspire growth without overwhelming you.
- Focus on long-term strategies rather than reactive decisions.
- Prioritize self-care and personal growth alongside business goals.
- Creating a Process-Oriented Business:
- Develop systems for tracking leads, freelancers, and client bookings.
- Use data to inform decisions about marketing, relationships, and priorities.
- Personal & Professional Alignment:
- Evaluate relationships with clients, planners, and team members.
- Make bold decisions to remove negativity and foster positivity in your business.
- Check in with yourself: Are you filling your cup so you can better serve others?
Action Steps for Floral Business Owners:
- Schedule a “CEO Day” to reflect on your business and create a strategic plan.
- Use a notebook or spreadsheet to track leads, revenue, and key metrics.
- Perform a time and expense audit to streamline operations and maximize profitability.
- Set goals that feel inspiring yet achievable and adjust them as needed throughout the year.
Links & Resources Mentioned:
- Episode: Conducting an Expense Audit for Your Floral Business
- Rachel Hollis Podcast: How to Do a Calendar Audit
- The Floral CEO Mastermind
Subscribe & Connect:
If you’re ready to make 2024 your best year yet, don’t miss this episode! Subscribe to The Floral Hustle Podcast for more insights and tips to help you grow your floral business with confidence. Follow me on Instagram @TheFloralHustle for more resources, and share your goals for the new year!
Thank you for listening, flower friend. Wishing you a flower-filled, successful 2025!
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