The Enablement Brew

Ian joins me on the podcast to talk about ways in which companies can make their sales training a truly seamless experience. We dive into the in's and out's of what makes a great learning management software.
You’ll Learn:

1. Why do we even need an LMS?
2. How to structure your in house courses
3. Why continuous learning is the key to success

About Ian Agard
"My journey into a career in tech sales is a unique story. I first worked as a professional TV and film actor, director and producer for 10 years appearing in TV shows like The Expanse and Hollywood movies like Resident Evil. [FUN FACT: At least once a week, someone tells me I look like Idris Elba, lol]. After going back to college, I made a career switch into SaaS sales.
By day, I help attorneys save time and make their lives easier by educating them on the benefits of cloud-based legal case software.
I also moonlight as a sales podcast host and co-founder of Grind, which is an online learning platform and community that helps people who are committed to succeeding in software sales.
When I'm not growing my digital empire, I enjoy living a well-rounded life, including: prioritizing my faith in God, quality time with my wife and daughter, reading life-changing books, singing and playing guitar in my church worship band.
► Do you want to fast-track your success in software sales? Please feel free to message me on LinkedIn or contact me on:
Email: [email protected]
Website: grindsaas.com
YouTube: https://www.youtube.com/user/iagard "

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Casey joins me on the podcast to talk about the changing ways of communicating with our customers and how to absolutely nail your video outreach. Casey Hill is the Head of Growth at Bonjoro. Casey currently is a top 10 Quora writer on SaaS Sales, SaaS Marketing & SaaS, as well as has had his insights featured in over 100 publications on sales, marketing and business.
You’ll Learn:

1. Adapting to the new ways of "communication"
2. How to decrease your demo "no-shows"
3. How to absolutely rock your video messages

About Casey Hill

"I have had quite an unorthodox career path, to say the least.
I started working in sales at an enterprise-focused SaaS organization, bounced over to consulting in the bioengineering world, and then landed at an engineering SaaS.
Didn't love it, decided to take a year off and write a book and start a company. In 2015, I launched HGC, an eCommerce business that would culminate in 2018 with an 800% funded Kickstarter and went on to set up distribution in over 15 countries.
While working on that I decided to try by hand at another SaaS organization, this time one focused on inbound marketing and small businesses. Absolutely fell in love with the technology that helped entrepreneurs bring their dreams to life. I went from an SDR to the Sales Director in 3 years and while working there also started to try my hand at business consulting.
Today, I run the growth department for an incredibly exciting start-up called Bonjoro. We focus on helping businesses reconnect in a human way with their customers through personal video. I have seen first hand the transformative impact Bonjoro has had, on industries as diverse as enterprise SaaS to DTC eCommerce.
My greatest strength, I believe, is an obsessive, ceaseless desire to keep learning and testing things. I constantly test new channels and mediums. I constantly run small side businesses to validate ideas. Last month I put together two courses for a brand called Amplified Masterclass that teaches businesses earned media strategies. So far it's made a few thousands dollars.
Most of all I enjoy it. I love what I do, and if I don't, I change gears."
https://www.bonjoro.com
https://www.linkedin.com/in/caseyhill/

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Ade joins me on the podcast to talk about his concept "Sellie the Elephant"
You’ll Learn:

1. Key Components of Sales
2. Why Elephants and what's the connection
3. Sellie the Elephant

About Ade Fleet
SalesAde is passionate about Commercial Creativity and has developed a unique program to help teams close their creativity gap.

With 20 years’ experience and an active listener, SalesAde is perfectly positioned to tailor a program specific to your team.

My background is in healthcare which evolved into sales and sales management. I always enjoyed sharing my skills and ideas with students and colleagues.

I formalised this passion to coach, working three years as a senior university lecturer; securing adult teaching, coaching and assessor qualifications.

My corporate experience is both national and international, most recently in European regional sales management.

I have a strong desire to work with private, public and not-for-profit companies and social enterprise sectors where I believe that strengthening commercial creativity, can lead to teams becoming creatively commercial.
https://salesade.co.uk/about
https://salesade.co.uk/

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Allan joins me on the podcast to talk about his amazing book 7 Secrets to Selling More by Selling Less.
You’ll Learn:

1. Why Social Proof is a vital element to your success
2. How to set your pricing to attract customers,
3. How to position your offering so the decision is which: product or service should I buy rather than "should I buy".

About Allan Langer
Allan Langer is an award-winning author, sought-after speaker and sales trainer, and his company, The 7 Secrets Center for Sales and Marketing Excellence, has continued to thrive during the Covid19 crisis. He has been in sales and marketing for over 25 years, and his book, The 7 Secrets to Selling More by Selling Less, was a bronze-medal winner in the prestigious TopSales competition and is an Amazon best-seller.

Allan’s approach is practical and relevant. He’s been there and done that for over 30 years and he's humanized the sales approach

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You’ve done your research, you’ve preconditioned the meeting, you are about to jump on the call and the big question is how on earth do I structure my conversation so that the 20 or 30 minutes I have with the prospect are valuable. I want to introduce you my acronym: FLOWS:

F: Find out all the issues,

L: List them all out and make sure they are complete,

O: Optimize- find out what’s most important to the client,

W: What’s the evidence and impact and

S; Summarize, did you get it right? Did you leave anything out?

In this episode I will walk you through the structure!

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