Nailing Your Outreach with Casey Hill

Casey joins me on the podcast to talk about the changing ways of communicating with our customers and how to absolutely nail your video outreach. Casey Hill is the Head of Growth at Bonjoro. Casey currently is a top 10 Quora writer on SaaS Sales, SaaS Marketing & SaaS, as well as has had his insights featured in over 100 publications on sales, marketing and business.
You’ll Learn:

1. Adapting to the new ways of "communication"
2. How to decrease your demo "no-shows"
3. How to absolutely rock your video messages

About Casey Hill

"I have had quite an unorthodox career path, to say the least.
I started working in sales at an enterprise-focused SaaS organization, bounced over to consulting in the bioengineering world, and then landed at an engineering SaaS.
Didn't love it, decided to take a year off and write a book and start a company. In 2015, I launched HGC, an eCommerce business that would culminate in 2018 with an 800% funded Kickstarter and went on to set up distribution in over 15 countries.
While working on that I decided to try by hand at another SaaS organization, this time one focused on inbound marketing and small businesses. Absolutely fell in love with the technology that helped entrepreneurs bring their dreams to life. I went from an SDR to the Sales Director in 3 years and while working there also started to try my hand at business consulting.
Today, I run the growth department for an incredibly exciting start-up called Bonjoro. We focus on helping businesses reconnect in a human way with their customers through personal video. I have seen first hand the transformative impact Bonjoro has had, on industries as diverse as enterprise SaaS to DTC eCommerce.
My greatest strength, I believe, is an obsessive, ceaseless desire to keep learning and testing things. I constantly test new channels and mediums. I constantly run small side businesses to validate ideas. Last month I put together two courses for a brand called Amplified Masterclass that teaches businesses earned media strategies. So far it's made a few thousands dollars.
Most of all I enjoy it. I love what I do, and if I don't, I change gears."
https://www.bonjoro.com
https://www.linkedin.com/in/caseyhill/

Subscribe to the podcast and please leave a review!