The Circle Sessions

Here are 3 key takeaways from our conversation:

1️⃣ Determine your website type: E-commerce, service-based, content, or membership. Understanding your website type will help you prioritize and create relevant pages.

2️⃣ Set clear goals: Identify your primary goal, such as selling a product or building a community. Establish a secondary goal that supports your primary goal, like encouraging email sign-ups or content engagement.

3️⃣ Structure for success: Plan your website pages hierarchically, organizing them in a way that guides users toward your primary goal. Don't overwhelm visitors with too many choices and keep the most important pages easily accessible.

Remember, your website is a powerful tool to grow your podcast and business.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Copyright 2024 Brett Johnson, My Podcast GuyTM

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Welcome to another episode of The Circle Sessions, where we dive into the latest podcast headlines with The Circle Of Experts.

We're discussing these intriguing news stories that have been making waves in the podcasting world.

First up, we explore Spotify's plans to clone podcasters' voices using AI technology. This innovative approach aims to translate podcasts into different languages while maintaining the authenticity of the original host. We discuss the potential benefits and concerns surrounding this development.

Google is killing off Google Podcasts for listeners as well as podcasters in favor of new support for podcasts on YouTube Music.

UPDATE:

• There have been two sets of research into consumer attitudes into podcasts on YouTube: Amplifi Media and Coleman Insights presented The New Rules of Podcasting on YouTube at Podcast Movement, and will be guests on the Podnews Weekly Review ▸ tomorrow to talk through the study; and Tom Webster has also written about the benefit of YouTube as a place to promote a podcast.
• One issue for some podcasters is the requirement for shows on YouTube to be ad-free (scroll down to “Best Practices”). Host-read sponsorships are OK, but injection of programmatic ads, or 30-second spots, are not. We understand that means some podcast hosts will have to build a workaround to support this policy, by not supplying ads to episodes requested by YouTube’s RSS ingestion tool.

Next, we tackle the topic of AM/FM radio as a promotional vehicle for podcasts. The recent launch of an all-podcast format by Beasley Media Group raises questions about the effectiveness of radio in promoting podcasts. We examine the strategy of streaming podcast episodes on radio stations and share our thoughts on whether this approach will resonate with listeners.

Sponsor Brew - ProductHunt featured a tool that helps track sponsors of YouTube content:

Join us as we dissect these headlines and more, and provide our unique insights into the evolving podcasting landscape.

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

You are invited to explore additional inn...

As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.

Is “it” your voice?

Is it entertaining?

Is it informative?

Is it edited?

Is it good?

Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Copyright 2024 Brett Johnson, My Podcast GuyTM

In the latest episode of The Circle Sessions, we dive deep into the world of website rebranding. If you're considering a website revamp for your business or podcast, this episode is a must-listen!

Here are 3 key takeaways from the episode:

1️⃣ Integration is key: A website shouldn't operate as a silo within your marketing plan. It should seamlessly connect with your social media platforms, podcasts, and other channels to create a cohesive brand experience.

2️⃣ Functionality over aesthetics: While a visually appealing website is important, don't overlook its functionality and user experience. Ensure that it's easy to navigate, find important information, and take desired actions.

3️⃣ Research and evaluate: Before diving into a website redesign, conduct thorough research. Understand your brand identity, assess your competition, and define clear goals. This will set a strong foundation for your website's success.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2024 Brett Johnson, My Podcast GuyTM

Circle Sessions: Be More Than A Podcaster - Episode Overview

In this enlightening episode of "The Circle Sessions," host Brett Johnson begins by revisiting an idea brought forth by Eric Nuzum during his podcasting masterclass at Radio Days Europe a few years ago. The episode grapples with the evolving identity of podcasters, urging content creators to think beyond their conventional roles.

Key Concepts: Beyond Being Just a Podcaster

Brett kicks off the episode highlighting two significant ideas from Nuzum’s masterclass:

Don’t Just Be a Podcaster

Nuzum proposes that creators should consider themselves as "audio makers," broadening their focus beyond simply podcasting platforms. This shift allows for greater adaptability to new trends and technologies.

Community Building

Emphasizing that podcasters are not in the audio business but the community building business, Nuzum underscores the importance of creating hubs for listeners who are passionate about specific topics.

Special Guest: Matty Staudt

Joining Brett for this segment is Matty Staudt, a seasoned podcaster with over 17 years of experience and the president and founder of Jam Street Media. Matty shares valuable insights from his journey in both radio and podcasting, emphasizing the transformational nature of podcasts in the business and community engagement landscapes.

Interview Highlights

Matty explores the trajectory from traditional radio to the expansive world of podcasting, noting how the term "podcasting" has evolved from a niche, almost frowned-upon label to a mainstream, billion-dollar industry. He recounts the early days at Stitcher, where they preferred the term "on-demand audio" to distance themselves from the then-negative connotations of podcasting.

1. The Transition from Radio to Podcasting: Matty shares his personal shift from radio to podcasting 15 years ago. He discusses how this move was initially met with skepticism but has ultimately proven to be a groundbreaking venture.
2. Beyond Content Creation: Emphasizing the importance of visibility, Matty asserts that even the best podcast is like an unseen masterpiece if not marketed properly. Highlighting his own educational pursuit, a master's in digital marketing, he advocates for an integrated approach to building and promoting podcasts.
3. Community as the Crux: For Matty, the essence of successful podcasting lies in fostering a loyal community. He explains how podcast listeners often become dedicated followers, a trait highly attractive to advertisers.

Challenges and Realizations

The conversation touches on the initial hurdles businesses might face when embracing podcasting. Matty observes that many brands he works with already possess a sophisticated understanding of their audience as a "tribe." This existing relationship only amplifies the podcast's potential to deepen community engagement.

Case Study: Federal Reserve Bank of San Francisco

Matty recounts an interesting case study involving one of his early clients, the Federal Reserve Bank of San Francisco, demonstrating how an institution's values can be communicated effectively through podcasting. By producing content like “Does College Matter?” and “Zip Code Economies,” the bank was able to reshape its public image and extend its influence beyond traditional banking narratives.

Technological Evolution and Future Prospects

Reflecting on the technological advancements in podcasting, from the pre-iPhone era to modern-day streaming, Matty illustrates how improved accessibility has broadened the audience base. He anticipates future technological innovations that could further expand the interactive capacities of podcasts, moving beyond the "silent film" stage to more dynamic content forms.

Guidance for Aspiring Podcasters and Brands

A significant portion of the discussion addresses prospective podcasters and businesses contemplating this medium. Matty offers balanced advice, stressing that while podcasting has immense potential for community building and brand extension, it requires commitment. He cautions against entering the podcasting world with short-term goals or unrealistic expectations about immediate sales impact.

Breaking Conventional Rules

Brett and Matty explore the creative potential in podcasting, encouraging new entrants to experiment and push boundaries. While traditional formats have their place, the most memorable podcasts often break the mold, integrating narrative, interview, and other innovative elements.

Final Thoughts<...