The Circle Sessions

The Benefits of Hiring a Podcast Consultant for Your Business

Brett Johnson, My Podcast GuyTM takes an in-depth look into the essential role of a podcast consultant, focusing on how they can amplify your podcast's impact as part of your broader marketing strategy. Brett, a seasoned podcast consultant from Circle270MediaTM Podcast Consultants, explains the multifaceted approach his team uses to elevate a podcast's presence and effectiveness.

The episode begins with Brett introducing the concept of a podcast consultant, detailing the key services such as strategy development, content creation, and marketing assistance they provide to help podcasts reach their full potential. He emphasizes three main benefits of hiring a podcast consultant: access to industry expertise, a tailored strategic approach aligned with specific business goals, and increased time and cost efficiency due to expert guidance.

Further, Brett discusses how a podcast consultant can enhance a business's content marketing strategies, thereby boosting brand awareness, driving audience engagement, and opening up new revenue opportunities through diverse monetization strategies.

He also covers practical elements of working with a consultant—from identifying clear podcasting goals and developing engaging content to implementing effective promotional tactics and optimizing the podcast for search engines to improve discoverability and audience reach.

Metrics and analytics are highlighted as crucial tools a consultant uses to track performance and refine strategies, ensuring the podcast not only reaches but resonates with its intended audience, thereby fostering a loyal listener base.

We know you will find this episode invaluable when you are ready to elevate your podcast's impact and integrate it effectively into your marketing strategy.

Top Takeaways

Role of a Podcast Consultant - A podcast consultant, like Circle270MediaTM, acts as a strategic partner aiding in podcast creation, production, and marketing to maximize the podcast’s potential.

Industry Expertise and Insights - Consultants possess extensive knowledge about the evolving landscape of podcasting, providing valuable advice for navigating challenges and leveraging opportunities in the industry.

Tailored Strategy Development - Consultants work closely with clients to develop strategies that align with specific business goals, ensuring the content resonates with the intended audience and fits the overarching business objectives.

Time and Cost Efficiency - By utilizing a consultant’s expertise, clients can avoid common pitfalls, streamline production processes, and optimize resources, which saves time and reduces costs.

Brand Positioning and Awareness - Consultants help position brands as authority figures in their respective fields through compelling podcast content, thus elevating brand visibility and awareness.

Audience Engagement and Community Building - Strategic planning by consultants aids in increasing listener engagement and fostering a loyal community around the brand, enhancing the overall podcast experience for audiences.

Monetization Strategies - Consultants guide clients in exploring various revenue streams such as sponsorships, affiliate marketing, and listener donations to effectively monetize the podcast without compromising content quality or audience engagement.

SEO and Discoverability Optimization - Consultants assist in employing SEO strategies for optimizing podcast titles, descriptions, and metadata to boost discoverability and attract more organic traffic.

Performance Metrics and Improvement - Consultants use analytics tools to track listener behavior and engagement, offering insights that can refine content strategy and enhance podcast performance overall.

Professionalized Approach Versus DIY - While DIY podcasting resources are available, consultants provide a more professionalized, personalized approach with continuous support, which can be particularly beneficial in a competitive market.

Memorable Moments

00:00 Tailored strategies to boost listener engagement and revenue.

03:35 Podcast consultant can elevate your podcast visibility.

07:42 Podcast consultant helps grow brand and income.

10:49 Start by visiting mypodcastguy.com to book.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best...

In this episode of The Circle Sessions, Tonnisha English-Amamoo of TJE Communications joins host Brett Johnson to share valuable insights on email marketing for 2024.

Tonnisha provides do's and don'ts for effectively reaching and engaging your audience through email. From providing incentives for subscriptions and utilizing targeted advertising to creating and managing email newsletters, she offers practical tips for successful email marketing.

Top Takeaways

1. Email marketing remains a powerful tool for reaching and engaging with your audience, regardless of the type of business, whether it's a podcast, videocast, or other endeavors.

2. Incentives play a crucial role in encouraging people to subscribe to your email list, and they don't necessarily have to be discounted; offering freebies, bonus episodes, or exclusive content can also be effective.

3. Avoid buying email lists, as it can lead to negative consequences, such as being marked as spam, potentially damaging your sender's reputation, and impacting your ability to use email marketing platforms.

4. Utilize email marketing advertising to reach new audiences, working with companies that can help target specific demographics, industries, or locations to ensure your email campaigns reach interested and relevant recipients.

5. Tailor your email marketing to specific audience segments rather than sending generic messages to a broad audience. Understanding your target listener or subscriber's preferences and creating customer profiles is crucial for effective email marketing.

6. Implementing an email newsletter, whether on a weekly, monthly, or quarterly basis, provides an opportunity to stay connected with your audience, share helpful content, promote events, and maintain brand awareness.

7. Be mindful of not overwhelming subscribers by flooding their inboxes with excessive emails. Use analytics to understand your audience's preferences regarding email frequency, and provide options for subscribers to choose their preferred frequency.

8. Email marketing offers direct contact with your audience and provides valuable analytics to measure the effectiveness of your campaigns. Use this data to make informed decisions and continually refine and improve your email marketing strategy.

9. Politeness and respect are essential in email marketing. Treat your subscribers' email addresses with the same level of respect as you would treat their phone numbers, and seek their permission and preferences regarding email frequency and content.

10. Make use of available resources and expertise in email marketing to optimize your strategy, whether through consulting with experts, leveraging social media, or seeking assistance with analytics and audience segmentation.

Memorable Moments

00:00 Offer incentives for email marketing subscriptions, despite saturation.

05:53 Being marked as spam has consequences.

08:18 Company helps reach local lawyers with emails.

12:28 Analyze podcast analytics to target the audience.

14:18 Newsletter setup, content, engagement, and freebies overview.

18:22 Be polite in email communication, considerate.

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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7...

This episode welcomes Yasmine Robles of Robles Designs. Yasmine shares valuable insights on how small business owners, podcasters, and entrepreneurs can use downtime to their advantage, effectively preparing for busier periods.

Brett Johnson, My Podcast Guy, and Yasmine begin by emphasizing the importance of viewing slow seasons as opportunities rather than obstacles. Yasmine shares several actionable tips for improving website performance, including testing site speed, verifying mobile responsiveness, and conducting thorough user experience audits. She also highlights the need for refreshing website visuals and ensuring that SEO practices are up-to-date.

Brett and Yasmine underscore the importance of keeping web content current, such as updating out-of-date job titles on blog posts or refreshing listicles with new information. They also discuss the value of maintaining an updated FAQ page and regularly refreshing case studies and testimonials.

When discussing social media strategies, Yasmine suggests analyzing past content performance to guide future posts. She advocates for planning and scheduling social media activities around holidays and significant business milestones to maintain consistent engagement.

Yasmine further explores email marketing tactics, recommending reconnection with subscribers through personalized and segmented emails. She provides valuable insight into the benefits of running A/B tests to refine email strategies and enhance viewer engagement.

The episode wraps up with Yasmine's thoughts on utilizing slow seasons for networking and professional development. She advises joining local events, collaborating with peers, and engaging in volunteer work to build valuable connections and stay active in the community.

Top Takeaways

Website Optimization During Slow Seasons:

Use slow periods to test and improve site speed, mobile responsiveness, and overall user experience.

Updating Website Content:

Refresh visuals like headshots and update outdated content or job titles to maintain relevancy.

SEO Optimization:

Check keywords, meta descriptions, and ensure tools like Google Analytics and Search Console are installed and actively monitored.

Social Media Strategy:

Evaluate past performance, schedule future posts, and use holidays or special events to maintain engagement.

Email Marketing:

Reconnect with your subscribers, personalize emails, and draft newsletters for upcoming holidays and promotions.

A/B Testing:

Experiment with different subject lines, content formats, and other elements to see what resonates most with your audience.

Segmenting Email Lists:

Use subscriber data to create segments and tailor content to specific interests or behaviors.

Networking and Community Engagement:

Use slow times to attend local events, collaborate with peers, and consider volunteering or joining a board for community involvement.

Content Repurposing:

Refresh and repurpose old blog posts, podcast episodes, or other content to keep your audience engaged with relevant material.

Surveys and Feedback:

Utilize short surveys or direct emails to gather feedback and ideas from your audience on what they want to see or hear in future content.

Key Moments

00:00 Optimize website speed during business slow seasons.

03:34 Avoid tech photos; prioritize SEO tracking tools.

09:52 Evaluate social media engagement, plan future posts.

14:03 Plan ahead for promotions during slow seasons.

15:33 Offer value, recycle content, engage VIP audience.

18:02 Try A/B testing during slow email seasons.

24:12 Network, collaborate, utilize benefits, develop skills, engage.

27:50 Brainstorming reenergizes with fun, engaging activities.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmi...

What are the benefits of partnering with podcasts?

We're thrilled to unveil our latest episode of *The Circle Sessions*! This week, our host Brett Johnson flies solo as he dives into leveraging collaborative marketing to skyrocket your podcast's reach and boost your income.

**📚 In This Episode, You'll Learn:**

1. **Finding the Perfect Podcast Partners**: Discover how to identify complementary podcasts and create a list of potential partners that can help amplify your audience.

2. **Creating Joint Offers and Bundles**: Learn the art of combining forces to design irresistible package deals that your listeners can't say no to.

3. **Hosting Joint Webinars and Workshops**: Get the lowdown on planning engaging events that double your reach and provide immense value to your audience.

4. **Cross-Promoting Content**: Master the strategies behind guest blogging, social media collaborations, and referral programs to increase your brand visibility.

5. **Setting Up Referral Programs**: Find out how to incentivize and reward your listeners and partners to create a content creation dream team.

**🌟 Fun Fact from the Episode:**

Did you know that sharing the workload with your collaboration partner not only makes projects more manageable but also allows you to leverage each other's strengths? It's like a podcast crossover episode but with even more potential!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2025 Brett Johnson, My Podcast GuyTM

Circle Sessions: Be More Than A Podcaster - Episode Overview

In this enlightening episode of "The Circle Sessions," host Brett Johnson begins by revisiting an idea brought forth by Eric Nuzum during his podcasting masterclass at Radio Days Europe a few years ago. The episode grapples with the evolving identity of podcasters, urging content creators to think beyond their conventional roles.

Key Concepts: Beyond Being Just a Podcaster

Brett kicks off the episode highlighting two significant ideas from Nuzum’s masterclass:

Don’t Just Be a Podcaster

Nuzum proposes that creators should consider themselves as "audio makers," broadening their focus beyond simply podcasting platforms. This shift allows for greater adaptability to new trends and technologies.

Community Building

Emphasizing that podcasters are not in the audio business but the community building business, Nuzum underscores the importance of creating hubs for listeners who are passionate about specific topics.

Special Guest: Matty Staudt

Joining Brett for this segment is Matty Staudt, a seasoned podcaster with over 17 years of experience and the president and founder of Jam Street Media. Matty shares valuable insights from his journey in both radio and podcasting, emphasizing the transformational nature of podcasts in the business and community engagement landscapes.

Interview Highlights

Matty explores the trajectory from traditional radio to the expansive world of podcasting, noting how the term "podcasting" has evolved from a niche, almost frowned-upon label to a mainstream, billion-dollar industry. He recounts the early days at Stitcher, where they preferred the term "on-demand audio" to distance themselves from the then-negative connotations of podcasting.

1. The Transition from Radio to Podcasting: Matty shares his personal shift from radio to podcasting 15 years ago. He discusses how this move was initially met with skepticism but has ultimately proven to be a groundbreaking venture.
2. Beyond Content Creation: Emphasizing the importance of visibility, Matty asserts that even the best podcast is like an unseen masterpiece if not marketed properly. Highlighting his own educational pursuit, a master's in digital marketing, he advocates for an integrated approach to building and promoting podcasts.
3. Community as the Crux: For Matty, the essence of successful podcasting lies in fostering a loyal community. He explains how podcast listeners often become dedicated followers, a trait highly attractive to advertisers.

Challenges and Realizations

The conversation touches on the initial hurdles businesses might face when embracing podcasting. Matty observes that many brands he works with already possess a sophisticated understanding of their audience as a "tribe." This existing relationship only amplifies the podcast's potential to deepen community engagement.

Case Study: Federal Reserve Bank of San Francisco

Matty recounts an interesting case study involving one of his early clients, the Federal Reserve Bank of San Francisco, demonstrating how an institution's values can be communicated effectively through podcasting. By producing content like “Does College Matter?” and “Zip Code Economies,” the bank was able to reshape its public image and extend its influence beyond traditional banking narratives.

Technological Evolution and Future Prospects

Reflecting on the technological advancements in podcasting, from the pre-iPhone era to modern-day streaming, Matty illustrates how improved accessibility has broadened the audience base. He anticipates future technological innovations that could further expand the interactive capacities of podcasts, moving beyond the "silent film" stage to more dynamic content forms.

Guidance for Aspiring Podcasters and Brands

A significant portion of the discussion addresses prospective podcasters and businesses contemplating this medium. Matty offers balanced advice, stressing that while podcasting has immense potential for community building and brand extension, it requires commitment. He cautions against entering the podcasting world with short-term goals or unrealistic expectations about immediate sales impact.

Breaking Conventional Rules

Brett and Matty explore the creative potential in podcasting, encouraging new entrants to experiment and push boundaries. While traditional formats have their place, the most memorable podcasts often break the mold, integrating narrative, interview, and other innovative elements.

Final Thoughts<...