Ideas For A Sponsorable Podcast Segment

Don The Idea Guy joins me from The Circle of Experts.

We talk about...

1. Listen to traditional Radio stations (and take notes)

Radio is the original mass-reach programmatic audio platform (it’s also the original social media platform). Listen Study the way traditional broadcasters create mini content-within-content for which they get sponsor dollars. Traffic, Weather, Sports Reports, Song of the Week, This Day in History, Call-in Contests, Social Media posts, and on and on.

2. Watch and Listen to ESPN shows (and take notes)

You've got to appreciate the almost Barnum-type showmanship and sponsorships that ESPN has boldly (and profitably!) put into action.

3. Countdown Lists

You hear more about countdown lists at the start and end of the calendar year, but there are no rules against you from creating an ongoing countdown feature within your show. For instance, what if you did a different Top 3 feature in your show where you share #3 toward the beginning, #2 in the middle, and save #1 til the end of the show?

4. Fun Facts

People love random facts. They share them at work, with their friends, or with drinks, and there is a plethora of “I was today years old when I learned...” posts on social media.

5. Top Takeaways

You can earn revenue by directly pointing out what you feel is the most valuable piece of information in each show.

6. Winner, Winner, Podcast Listener

More successful podcasters feature a favorite five-star review in each of their episodes. Noah Kagan from OkDork.com and the Noah Kagan Presents podcast does it better than most.

You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast GuyTM