Collaborative Marketing Strategies to Grow Your Podcast Audience
08/21/24 • 10 min
What are the benefits of partnering with podcasts?
We're thrilled to unveil our latest episode of *The Circle Sessions*! This week, our host Brett Johnson flies solo as he dives into leveraging collaborative marketing to skyrocket your podcast's reach and boost your income.
**📚 In This Episode, You'll Learn:**
1. **Finding the Perfect Podcast Partners**: Discover how to identify complementary podcasts and create a list of potential partners that can help amplify your audience.
2. **Creating Joint Offers and Bundles**: Learn the art of combining forces to design irresistible package deals that your listeners can't say no to.
3. **Hosting Joint Webinars and Workshops**: Get the lowdown on planning engaging events that double your reach and provide immense value to your audience.
4. **Cross-Promoting Content**: Master the strategies behind guest blogging, social media collaborations, and referral programs to increase your brand visibility.
5. **Setting Up Referral Programs**: Find out how to incentivize and reward your listeners and partners to create a content creation dream team.
**🌟 Fun Fact from the Episode:**
Did you know that sharing the workload with your collaboration partner not only makes projects more manageable but also allows you to leverage each other's strengths? It's like a podcast crossover episode but with even more potential!
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
https://creativecommons.org/licenses/by-nd/4.0/
Copyright 2025 Brett Johnson, My Podcast GuyTM
What are the benefits of partnering with podcasts?
We're thrilled to unveil our latest episode of *The Circle Sessions*! This week, our host Brett Johnson flies solo as he dives into leveraging collaborative marketing to skyrocket your podcast's reach and boost your income.
**📚 In This Episode, You'll Learn:**
1. **Finding the Perfect Podcast Partners**: Discover how to identify complementary podcasts and create a list of potential partners that can help amplify your audience.
2. **Creating Joint Offers and Bundles**: Learn the art of combining forces to design irresistible package deals that your listeners can't say no to.
3. **Hosting Joint Webinars and Workshops**: Get the lowdown on planning engaging events that double your reach and provide immense value to your audience.
4. **Cross-Promoting Content**: Master the strategies behind guest blogging, social media collaborations, and referral programs to increase your brand visibility.
5. **Setting Up Referral Programs**: Find out how to incentivize and reward your listeners and partners to create a content creation dream team.
**🌟 Fun Fact from the Episode:**
Did you know that sharing the workload with your collaboration partner not only makes projects more manageable but also allows you to leverage each other's strengths? It's like a podcast crossover episode but with even more potential!
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
https://creativecommons.org/licenses/by-nd/4.0/
Copyright 2025 Brett Johnson, My Podcast GuyTM
Previous Episode
How Content Pillars Can Transform Your Digital Marketing Strategy
Content pillars—what are they? why do they matter? and how can they be effectively implemented to focus your marketing strategy and enhance audience engagement?
We’re joined by Tonnisha English-Amamoo from TJE Communications. Tonnisha is on a mission to help small businesses level the playing field through effective digital marketing solutions.
Tonnisha shares practical examples and actionable advice, from themed content days to behind-the-scenes glimpses, all aimed at making content creation more manageable and impactful.
We’ll also explore real-world applications from successful podcasts like Crime Junkies, discuss how to promote your podcast effectively, and consider the importance of user-generated content.
Top Takeaways
Content pillars are themes or categories used to organize and focus your content creation efforts. Examples include themed days like Motivational Monday or Throwback Thursday.
Utilizing content pillars can help increase audience engagement by creating consistent and relatable themes that resonate with your audience.
Content pillars simplify the content creation process by providing a structured framework, making it less overwhelming for creators.
One essential content pillar is to regularly remind and encourage your audience to subscribe to your podcast, highlighting the various platforms they can use.
Creating deeper discussions about your podcast topics can add value. For instance, Crime Junkies dives into victims' backgrounds and promotes foundations related to the cases.
Sharing behind-the-scenes content gives a human touch to your podcast and can engage your audience by making them feel part of the process.
Encourage your audience to share their own content related to your podcast, such as wearing merch or discussing what they learned, and then repost this content to build community.
Share what else you and your team are doing outside of the podcast, such as speaking engagements or guest appearances, to give a fuller picture of your activities and maintain interest.
Introducing segments that feature positive stories, even if they're unrelated to your main content, can offer a break from heavy topics and help humanize your brand.
Don’t be afraid to experiment with new types of content to see what works best for engaging your audience. Flexibility and adaptation are key to sustaining and growing your podcast.
Memorable Moments
00:00 Creating content pillars helps focus and engage.
05:39 True crime podcast explores victims and cases.
08:29 Promote products and companies in content tagging.
12:39 Podcasts use questions to spotlight guests' strengths.
14:19 Incorporate personal experiences to humanize business podcasts.
TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.
IG - @tjecomm
TW - @tjecomm
LI - https://www.linkedin.com/in/tonnishaenglish/
FB - https://www.facebook.com/tjecomm
Subscribe to Tonnisha's Tip of The Month
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
Copyright 2025 Brett Johnson, My Podcast GuyTM
https://creativecommons.org/licenses/by-nd/4.0/
Next Episode
Marketing Audits for Small Business Websites
In this episode of The Circle Sessions, Brett Johnson sits down with Yasmine Robles from Robles Designs to discuss the importance and intricacies of conducting marketing audits for small business websites.
The conversation highlights that a marketing audit serves as a health checkup for your business's marketing efforts, including but not limited to the website, social media, and email marketing.
Yasmine emphasizes that regular audits are essential for staying competitive by understanding your customers, market trends, and the effectiveness of your marketing strategies.
The main areas covered in a marketing audit include SEO performance, website speed, content quality, user experience, social media integration, and conversion rates.
Each aspect plays a crucial role in determining how well a website performs and how it can be improved. Yasmine explains the importance of not just focusing on a website, but also ensuring that the entire marketing ecosystem is functioning well.
Yasmine also shares some of the tools and techniques used for audits, such as Google Analytics, Google Search Console, Semrush, Ahrefs, SpyFu, and Hotjar. These tools help businesses understand user behavior and website performance, providing actionable insights to enhance marketing strategies.
Common issues found in audits, such as poor SEO practices, slow load times, and confusing navigation, are also discussed. Yasmine suggests practical solutions to tackle these problems, from optimizing images to simplifying website navigation.
The podcast concludes with Yasmine providing valuable advice on prioritizing tasks post-audit based on the business’s goals.
Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.
Expert Moments
00:00 Marketing audits analyze all aspects of outreach.
05:31 Accessibility, social media, conversion - website evaluation.
07:25 90-minute call covering important business goals.
12:35 Focus on one page, track changes.
13:52 Focus on education, high-level SEO practices.
19:23 DIY website analysis and improvements on budget.
20:41 Redoing spaces for better living, website, business.
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
Copyright 2025 Brett Johnson, My Podcast GuyTM
https://creativecommons.org/licenses/by-nd/4.0/
The Circle Sessions - Collaborative Marketing Strategies to Grow Your Podcast Audience
Transcript
Brett Johnson [00:00:05]:
Welcome to the Circle sessions featuring the Circle of Experts. Each week, one of the Circle of Experts joins me to talk about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design to help you implement all of these together. The Circle of Experts are Yasmine Robles from Robles Designs, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson from Circle 270 Media Podcast Co
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