Social Media Best Practices in 2024

02/21/24 • 35 min

Get ready to level up your social media game with our latest chat – "Social Media Best Practices" – where Brett Johnson and Tonnisha English Amamoo, are talking about doing social media the right way.

First up, Brett’s eyeballing the whole AI scene with a pinch of salt, especially when it’s churning out blog posts trying to sound like us. On the flip side, Tonnisha’s all about keeping things real, even when robots are penning your captions.

We all know juggling Instagram stories, Facebook posts, and tweeting can drive you up the wall. Tonnisha's pro-tip? Pick your social media home wisely, folks – no need to win popularity contests on every app.

Remember Vine's crash and burn? Brett and Tonnisha remind us not to put all our digital eggs in one basket.

When the world's buzzing with news, post with purpose, or maybe get a second opinion before you click 'Share'.

Social Media Strategy: "I think you should be where your people are, or where you want to be, and maybe you're you find your people there. Because I think when you're using a platform that you actually like, it's easier to feel excited about creating content for it." — Tonnisha

Rebranding? Converting those likes into subscribers? Tonnisha is handing out advice on why it's crucial to get peeps over to platforms you actually own.

By the end of the episode, you’ll be equipped to not only make noise on social media but to do so without losing track of why you started in the first place.

Top Takeaways

1. **AI Integration Must Be Authentic**: While AI can replicate a business owner's voice to generate content, Brett and Tonnisha emphasize the necessity of adding a personal touch to maintain authenticity.

2. **Human Proofreading is Essential**: Regardless of AI-assisted content creation, the hosts stress the importance of reviewing and ensuring that all published content aligns with the brand’s voice and the podcast’s ethos.

3. **SMART Social Media Strategy**: When leveraging social media, Tonnisha advises setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to avoid becoming overwhelmed and to increase effectiveness.

4. **Platform Focus Over Quantity**: Rather than trying to be present everywhere, choose a platform that matches the brand's audience and concentrate efforts there for maximum impact.

5. **Be Mindful of Current Events**: Tonnisha and Brett highlight the need to post content that is sensitive to major issues and to avoid being perceived as insensitive or irrelevant.

6. **Consult a Specialist**: Before sharing content, Brett suggests seeking the perspective of social media specialists or others to ensure it fits the brand and current social context.

7. **Own Your Audience**: The hosts encourage converting followers to subscribers on owned platforms like websites and email lists to avoid being solely dependent on social media platforms.

8. **Content Optimization for Platforms**: It’s crucial to create and tailor content specifically for the platform it’s meant for, as each platform has its own rules and audience preferences.

9. **Authenticity in Political/Social Stances**: When taking a stance on political/social issues, authenticity is key. Inauthenticity can cause backlash and may necessitate public apologies.

10. **Conservation of Focus and Energy**: Tonnisha and Brett warn against the burnout that comes from feeling obligated to comment on every event. Prioritize staying true to one's core beliefs and strategic goals.

Memorable Moments

00:00 Automate social media but still engage personally.

04:45 Use social media in a balanced way.

07:56 AI systems help align content with the brand.

12:19 Automation and S.M.A.R.T. goals for social media.

14:06 Experiment with platforms, but diversify cautiously.

17:04 Content emphasizes attracting an audience through engaging content.

21:56 Meta's integration benefits content creators across platforms.

25:06 Small business owners should be mindful of authenticity.

29:33 Choose focus wisely, and don't burn out.

Subscribe to Tonnisha's Tip of The Month

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you ...

Remember Vine's crash and burn? Brett and Tonnisha remind us not to put all our digital eggs in one basket.

When the world's buzzing with news, post with purpose, or maybe get a second opinion before you click 'Share'.

Rebranding? Converting those likes into subscribers? Tonnisha is handing out advice on why it's crucial to get peeps over to platforms you actually own.

By the end of the episode, you’ll be equipped to not only make noise on social media but to do so without losing track of why you started in the first place.

Top Takeaways

4. **Platform Focus Over Quantity**: Rather than trying to be present everywhere, choose a platform that matches the brand's audience and concentrate efforts there for maximum impact.

5. **Be Mindful of Current Events**: Tonnisha and Brett highlight the need to post content that is sensitive to major issues and to avoid being perceived as insensitive or irrelevant.

6. **Consult a Specialist**: Before sharing content, Brett suggests seeking the perspective of social media specialists or others to ensure it fits the brand and current social context.

7. **Own Your Audience**: The hosts encourage converting followers to subscribers on owned platforms like websites and email lists to avoid being solely dependent on social media platforms.

8. **Content Optimization for Platforms**: It’s crucial to create and tailor content specifically for the platform it’s meant for, as each platform has its own rules and audience preferences.

9. **Authenticity in Political/Social Stances**: When taking a stance on political/social issues, authenticity is key. Inauthenticity can cause backlash and may necessitate public apologies.

Memorable Moments

00:00 Automate social media but still engage personally.

04:45 Use social media in a balanced way.

07:56 AI systems help align content with the brand.

12:19 Automation and S.M.A.R.T. goals for social media.

14:06 Experiment with platforms, but diversify cautiously.

17:04 Content emphasizes attracting an audience through engaging content.

21:56 Meta's integration benefits content creators across platforms.

25:06 Small business owners should be mindful of authenticity.

29:33 Choose focus wisely, and don't burn out.

Subscribe to Tonnisha's Tip of The Month

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Previous Episode

From Pixels To Profits

The Circle Sessions

53 From Pixels To Profits

In this episode of The Circle Sessions, Brett Johnson and web design expert Yasmine Robles from Robles Designs dive deep into the world of conversion-focused web design and how it can boost profitability for businesses and podcasts.

Yasmine knows her stuff when it comes to creating websites that are not just visually stunning, but also strategically designed to convert visitors into loyal customers. Their conversation is full of practical advice and real-life examples, making it a valuable listen for anyone looking to level up their online presence and monetization game.

They kick things off by discussing the importance of conversion-focused design and how it's all about making moolah from your website. Yasmine sheds light on the nitty-gritty of strategic planning, user experience optimization, and the art of driving desired actions – all with the ultimate goal of turning visitors into happy customers. It's not just about creating a pretty website; it's about crafting an online experience that seamlessly guides people towards making a purchase or taking the desired action.

They dig into the core principles of conversion-focused design, focusing on clarity, simplification, and relevance. They stress the need for a clear and user-friendly layout, especially optimized for mobile because, let's face it, we're all glued to our phones these days. Yasmine draws parallels between these design principles and podcast strategy, emphasizing the importance of keeping content clear, simple, and relevant – whether you're designing a website or planning your next killer podcast episode.

Things get practical when they walk through a scenario of a podcaster wanting to sell merch like coffee mugs. Yasmine's advice is spot on – align your podcast content with your website, and leverage show notes and transcripts to promote your merch seamlessly. Add some upsell opportunities and user-generated content, and boom, you've got a holistic approach to boosting those merchandise sales.

Smartphone vs. desktop user behavior takes center stage, and Yasmine stresses the need for simplicity and ease of navigation, especially on mobile. No one likes a complicated purchasing process, right? So, keeping it a smooth 1-2-3 step journey is key to driving those sales.

The episode wraps up with a reminder about the power of post-purchase engagement and leveraging user-generated content for some good old social proof. Yasmine's insights on nurturing customer relationships post-purchase and building a community-driven approach are pure gold. Because let's be real – creating a hyper-engaged community around your brand or podcast is like hitting the jackpot for sustained profitability and growth.

Top 10 Takeaways

1. Conversion-focused web design is essential to maximize profits from a website, and this approach involves creating a clear path for users, simplifying navigation, and presenting relevant content to drive desired actions.

2. Strategic website layouts guide users through a seamless journey, focusing their attention on key elements that drive conversions, such as call-to-action buttons and strategically placed information.

3. To sell merchandise on a website, such as coffee mugs with a podcast logo, a strategic approach involves incorporating links in show notes or blog posts, providing a clear path to purchase, and potentially upselling related products.

4. Mobile optimization is crucial for e-commerce websites, and while the user journey should be similar for desktop and mobile, the content presentation should be simplified and tailored to the user's viewing experience on different devices.

5. The post-purchase journey should include a thank-you page and transactional and marketing emails to engage customers further and encourage repeat purchases or additional actions.

6. User-generated content, such as images of customers using purchased products, can be utilized on websites to build a sense of community and increase customer engagement.

7. Podcasters can monetize their offerings through various strategies, including selling merchandise, creating a paid community, utilizing "buy me a coffee" options, and leveraging user-generated content for promotion.

8. Websites can feature a "meet our community" section or showcase user-generated content from social media to foster community engagement and increase the cool factor associated with the brand.

9. Engaging with customers post-sale and maintaining a sense of community can contribute to repeat purchases and continued support of the brand, beyond the initial transaction.

10. Podcasters and businesses can seek professional support for website audits, SEO optimization, and content creation to ensure their online presence is ef...

Next Episode

Lion, Bear, Wolf or Dolphin

Welcome back to The Circle Sessions! In today's episode, we're taking a deep dive into the fascinating world of sleep chronotypes and how they affect our daily lives.

Host Brett Johnson breaks down the four animal sleep chronotypes - lion, bear, wolf, and dolphin - and discusses how understanding your own chronotype can supercharge your productivity and podcasting game. So, whether you're an early riser like a lion, a night owl like a wolf, or somewhere in between, figuring out your peak performance times is key to creating top-notch podcast content.

Let's explore the link between sleep chronotypes and podcasting success and discover how to harness your body's natural rhythms for an epic podcasting experience.

Top Takeaways

1 - Understanding your sleep chronotype can help you optimize your work day and rest periods for maximum productivity, which can in turn improve the quality of your podcast content.

2 - Lions tend to wake up early, feel most energetic before noon, and wind down in early evening.

3 - Bears follow the sun, being most productive in the middle of the day and retiring early in the evening.

4 - Wolves wake up later in the day, are most productive in the afternoon, and go to bed late.

5 - Dolphins wake up at 6 in the morning, are most productive in the late afternoon, and go to bed around 11 o'clock.

6 - Embracing your natural productivity patterns can lead to feeling better about the content you're creating and being respectful of what your body can give you while podcasting.

Dr. Michael Breus - Clinical Psychologist, Sleep Medicine Expert

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

The Circle Sessions - Social Media Best Practices in 2024

Transcript

Brett Johnson [00:00:05]:

Welcome to the Circle sessions featuring the circle of experts. The circle of experts are Yasmine Robles from Robles Designs, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson from Circle270Media Podcast Consultants. Each week, one of the Circle of Experts joins me to talk about the critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design to help you implement all of the