Email Marketing Tips for 2024: The Do's and The Don'ts

In this episode of The Circle Sessions, Tonnisha English-Amamoo of TJE Communications joins host Brett Johnson to share valuable insights on email marketing for 2024.

Tonnisha provides do's and don'ts for effectively reaching and engaging your audience through email. From providing incentives for subscriptions and utilizing targeted advertising to creating and managing email newsletters, she offers practical tips for successful email marketing.

Top Takeaways

1. Email marketing remains a powerful tool for reaching and engaging with your audience, regardless of the type of business, whether it's a podcast, videocast, or other endeavors.

2. Incentives play a crucial role in encouraging people to subscribe to your email list, and they don't necessarily have to be discounted; offering freebies, bonus episodes, or exclusive content can also be effective.

3. Avoid buying email lists, as it can lead to negative consequences, such as being marked as spam, potentially damaging your sender's reputation, and impacting your ability to use email marketing platforms.

4. Utilize email marketing advertising to reach new audiences, working with companies that can help target specific demographics, industries, or locations to ensure your email campaigns reach interested and relevant recipients.

5. Tailor your email marketing to specific audience segments rather than sending generic messages to a broad audience. Understanding your target listener or subscriber's preferences and creating customer profiles is crucial for effective email marketing.

6. Implementing an email newsletter, whether on a weekly, monthly, or quarterly basis, provides an opportunity to stay connected with your audience, share helpful content, promote events, and maintain brand awareness.

7. Be mindful of not overwhelming subscribers by flooding their inboxes with excessive emails. Use analytics to understand your audience's preferences regarding email frequency, and provide options for subscribers to choose their preferred frequency.

8. Email marketing offers direct contact with your audience and provides valuable analytics to measure the effectiveness of your campaigns. Use this data to make informed decisions and continually refine and improve your email marketing strategy.

9. Politeness and respect are essential in email marketing. Treat your subscribers' email addresses with the same level of respect as you would treat their phone numbers, and seek their permission and preferences regarding email frequency and content.

10. Make use of available resources and expertise in email marketing to optimize your strategy, whether through consulting with experts, leveraging social media, or seeking assistance with analytics and audience segmentation.

Memorable Moments

00:00 Offer incentives for email marketing subscriptions, despite saturation.

05:53 Being marked as spam has consequences.

08:18 Company helps reach local lawyers with emails.

12:28 Analyze podcast analytics to target the audience.

14:18 Newsletter setup, content, engagement, and freebies overview.

18:22 Be polite in email communication, considerate.

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TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

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