Email Marketing Tips for 2024: The Do's and The Don'ts
05/15/24 • 21 min
In this episode of The Circle Sessions, Tonnisha English-Amamoo of TJE Communications joins host Brett Johnson to share valuable insights on email marketing for 2024.
Tonnisha provides do's and don'ts for effectively reaching and engaging your audience through email. From providing incentives for subscriptions and utilizing targeted advertising to creating and managing email newsletters, she offers practical tips for successful email marketing.
Top Takeaways
1. Email marketing remains a powerful tool for reaching and engaging with your audience, regardless of the type of business, whether it's a podcast, videocast, or other endeavors.
2. Incentives play a crucial role in encouraging people to subscribe to your email list, and they don't necessarily have to be discounted; offering freebies, bonus episodes, or exclusive content can also be effective.
3. Avoid buying email lists, as it can lead to negative consequences, such as being marked as spam, potentially damaging your sender's reputation, and impacting your ability to use email marketing platforms.
4. Utilize email marketing advertising to reach new audiences, working with companies that can help target specific demographics, industries, or locations to ensure your email campaigns reach interested and relevant recipients.
5. Tailor your email marketing to specific audience segments rather than sending generic messages to a broad audience. Understanding your target listener or subscriber's preferences and creating customer profiles is crucial for effective email marketing.
6. Implementing an email newsletter, whether on a weekly, monthly, or quarterly basis, provides an opportunity to stay connected with your audience, share helpful content, promote events, and maintain brand awareness.
7. Be mindful of not overwhelming subscribers by flooding their inboxes with excessive emails. Use analytics to understand your audience's preferences regarding email frequency, and provide options for subscribers to choose their preferred frequency.
8. Email marketing offers direct contact with your audience and provides valuable analytics to measure the effectiveness of your campaigns. Use this data to make informed decisions and continually refine and improve your email marketing strategy.
9. Politeness and respect are essential in email marketing. Treat your subscribers' email addresses with the same level of respect as you would treat their phone numbers, and seek their permission and preferences regarding email frequency and content.
10. Make use of available resources and expertise in email marketing to optimize your strategy, whether through consulting with experts, leveraging social media, or seeking assistance with analytics and audience segmentation.
Memorable Moments
00:00 Offer incentives for email marketing subscriptions, despite saturation.
05:53 Being marked as spam has consequences.
08:18 Company helps reach local lawyers with emails.
12:28 Analyze podcast analytics to target the audience.
14:18 Newsletter setup, content, engagement, and freebies overview.
18:22 Be polite in email communication, considerate.
Subscribe to Tonnisha's Tip of The Month
TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.
IG - @tjecomm
TW - @tjecomm
LI - https://www.linkedin.com/in/tonnishaenglish/
FB - https://www.facebook.com/tjecomm
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7...
In this episode of The Circle Sessions, Tonnisha English-Amamoo of TJE Communications joins host Brett Johnson to share valuable insights on email marketing for 2024.
Tonnisha provides do's and don'ts for effectively reaching and engaging your audience through email. From providing incentives for subscriptions and utilizing targeted advertising to creating and managing email newsletters, she offers practical tips for successful email marketing.
Top Takeaways
1. Email marketing remains a powerful tool for reaching and engaging with your audience, regardless of the type of business, whether it's a podcast, videocast, or other endeavors.
2. Incentives play a crucial role in encouraging people to subscribe to your email list, and they don't necessarily have to be discounted; offering freebies, bonus episodes, or exclusive content can also be effective.
3. Avoid buying email lists, as it can lead to negative consequences, such as being marked as spam, potentially damaging your sender's reputation, and impacting your ability to use email marketing platforms.
4. Utilize email marketing advertising to reach new audiences, working with companies that can help target specific demographics, industries, or locations to ensure your email campaigns reach interested and relevant recipients.
5. Tailor your email marketing to specific audience segments rather than sending generic messages to a broad audience. Understanding your target listener or subscriber's preferences and creating customer profiles is crucial for effective email marketing.
6. Implementing an email newsletter, whether on a weekly, monthly, or quarterly basis, provides an opportunity to stay connected with your audience, share helpful content, promote events, and maintain brand awareness.
7. Be mindful of not overwhelming subscribers by flooding their inboxes with excessive emails. Use analytics to understand your audience's preferences regarding email frequency, and provide options for subscribers to choose their preferred frequency.
8. Email marketing offers direct contact with your audience and provides valuable analytics to measure the effectiveness of your campaigns. Use this data to make informed decisions and continually refine and improve your email marketing strategy.
9. Politeness and respect are essential in email marketing. Treat your subscribers' email addresses with the same level of respect as you would treat their phone numbers, and seek their permission and preferences regarding email frequency and content.
10. Make use of available resources and expertise in email marketing to optimize your strategy, whether through consulting with experts, leveraging social media, or seeking assistance with analytics and audience segmentation.
Memorable Moments
00:00 Offer incentives for email marketing subscriptions, despite saturation.
05:53 Being marked as spam has consequences.
08:18 Company helps reach local lawyers with emails.
12:28 Analyze podcast analytics to target the audience.
14:18 Newsletter setup, content, engagement, and freebies overview.
18:22 Be polite in email communication, considerate.
Subscribe to Tonnisha's Tip of The Month
TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.
IG - @tjecomm
TW - @tjecomm
LI - https://www.linkedin.com/in/tonnishaenglish/
FB - https://www.facebook.com/tjecomm
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7...
Previous Episode
What Is A Podcast Consultant?
The Benefits of Hiring a Podcast Consultant for Your Business
Brett Johnson, My Podcast GuyTM takes an in-depth look into the essential role of a podcast consultant, focusing on how they can amplify your podcast's impact as part of your broader marketing strategy. Brett, a seasoned podcast consultant from Circle270MediaTM Podcast Consultants, explains the multifaceted approach his team uses to elevate a podcast's presence and effectiveness.
The episode begins with Brett introducing the concept of a podcast consultant, detailing the key services such as strategy development, content creation, and marketing assistance they provide to help podcasts reach their full potential. He emphasizes three main benefits of hiring a podcast consultant: access to industry expertise, a tailored strategic approach aligned with specific business goals, and increased time and cost efficiency due to expert guidance.
Further, Brett discusses how a podcast consultant can enhance a business's content marketing strategies, thereby boosting brand awareness, driving audience engagement, and opening up new revenue opportunities through diverse monetization strategies.
He also covers practical elements of working with a consultant—from identifying clear podcasting goals and developing engaging content to implementing effective promotional tactics and optimizing the podcast for search engines to improve discoverability and audience reach.
Metrics and analytics are highlighted as crucial tools a consultant uses to track performance and refine strategies, ensuring the podcast not only reaches but resonates with its intended audience, thereby fostering a loyal listener base.
We know you will find this episode invaluable when you are ready to elevate your podcast's impact and integrate it effectively into your marketing strategy.
Top Takeaways
Role of a Podcast Consultant - A podcast consultant, like Circle270MediaTM, acts as a strategic partner aiding in podcast creation, production, and marketing to maximize the podcast’s potential.
Industry Expertise and Insights - Consultants possess extensive knowledge about the evolving landscape of podcasting, providing valuable advice for navigating challenges and leveraging opportunities in the industry.
Tailored Strategy Development - Consultants work closely with clients to develop strategies that align with specific business goals, ensuring the content resonates with the intended audience and fits the overarching business objectives.
Time and Cost Efficiency - By utilizing a consultant’s expertise, clients can avoid common pitfalls, streamline production processes, and optimize resources, which saves time and reduces costs.
Brand Positioning and Awareness - Consultants help position brands as authority figures in their respective fields through compelling podcast content, thus elevating brand visibility and awareness.
Audience Engagement and Community Building - Strategic planning by consultants aids in increasing listener engagement and fostering a loyal community around the brand, enhancing the overall podcast experience for audiences.
Monetization Strategies - Consultants guide clients in exploring various revenue streams such as sponsorships, affiliate marketing, and listener donations to effectively monetize the podcast without compromising content quality or audience engagement.
SEO and Discoverability Optimization - Consultants assist in employing SEO strategies for optimizing podcast titles, descriptions, and metadata to boost discoverability and attract more organic traffic.
Performance Metrics and Improvement - Consultants use analytics tools to track listener behavior and engagement, offering insights that can refine content strategy and enhance podcast performance overall.
Professionalized Approach Versus DIY - While DIY podcasting resources are available, consultants provide a more professionalized, personalized approach with continuous support, which can be particularly beneficial in a competitive market.
Memorable Moments
00:00 Tailored strategies to boost listener engagement and revenue.
03:35 Podcast consultant can elevate your podcast visibility.
07:42 Podcast consultant helps grow brand and income.
10:49 Start by visiting mypodcastguy.com to book.
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best...
Next Episode
Trends in Web Design: Security, Accessibility, and Personalization with AI
We’re diving into the dynamic world of website design trends with Yasmine Robles.
In this episode, we explore the critical importance of data privacy and robust security measures for small business websites. We'll discuss why an SSL certificate is a must-have for ensuring user trust and preventing browser warnings.
Yasmine sheds light on how AI is revolutionizing website design by offering personalized recommendations, chatbots, and advanced analytics to create engaging user experiences.
We also dive into the significance of readability and accessibility, with tips on high contrast and color choices to enhance user experience.
30 to 40% of your audience could have trouble engaging with your content.
It’s not because of what you’re writing or creating. It’s how you present it on your website. People with a permanent disability account for 28% of adults in the United States. When experts add in people with temporary, situational, and episodic disabilities, the percentage of your audience could be as high as 40%.
However, the good news is you can improve these content barriers quickly.
Lastly, we touch on the growing importance of mobile optimization, minimalistic design, and speedy load times to cater to today’s on-the-go consumers.
We mention a previous episode about AI as your unpaid intern.
We mention a previous episode about website accessibility.
Top Takeaways
1. **Data Privacy & Security**: - Emphasizes the critical need for robust security measures and encryption on websites, especially for small businesses, to build trust with customers.
2. **Importance of SSL Certificates**: - SSL certificates are vital for securing websites. Lack of SSL may result in warnings or blocks from browsers, impacting user trust and accessibility.
3. **AI in Website Design**: - AI significantly impacts web design and user experience by offering personalized recommendations, chatbots, advanced analytics, and predictive modeling.
4. **AI-Powered Personalization**: - AI analyzes user behavior in real-time to deliver customized content and product recommendations, enhancing engagement and conversion rates.
5. **Readability & Accessibility**: - High contrast between text and background colors is crucial for readability and accessibility, especially for users with impaired vision or color blindness.
6. **E-commerce Optimization**: - Optimizing e-commerce websites for smooth user experiences attracts and retains customers.
7. **Seamless Online Store Integration**: - Podcasters can integrate merchandise and content seamlessly on their websites to offer easy shopping experiences for listeners, enhancing engagement and sales.
8. **Mobile Optimization & Responsiveness**: - With the increasing use of mobile devices, mobile optimization and responsive design are essential to ensure a seamless user experience across all devices.
9. **User Experience (UX) & User Interface (UI)**: - Prioritizing UX and UI in website design creates engaging journeys for users, leading to better customer satisfaction and retention.
10. **Optimizing Load Times**: - Reducing website load times is critical, especially for users with slow internet speeds or data restrictions.
Memorable Moments
00:00 Increasing mobile website access crucial for all businesses.
06:33 Photographers can optimize images for faster loading.
07:40 Ensure live text on the website and email.
13:12 One-click checkout makes purchasing faster and easier.
16:54 Data privacy and security are crucial priorities. SSL certificates are essential for basic protection.
19:51 Leverage chatbots and AI for business growth.
23:36 Automates data gathering and personalized customer engagement.
26:58 Spotify uses data to recommend personalized content.
28:37 AI's limitless potential for website design innovation.
31:33 Consider platform features and tech for AI.
Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.
The Circle Sessions - Email Marketing Tips for 2024: The Do's and The Don'ts
Transcript
Brett Johnson [00:00:10]:
Welcome to The Circle Sessions featuring The Circle Of Experts. The Circle Of Experts are Yasmine Robles from Robles Designs, Tonnisha English Amamoo, TJE Communications, and Don The Idea Guy. I'm Brett Johnson from Circle 270 Media Podcast Consultants. Each week, one of The Circle Of Experts joins me to, talk about some critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design to help you implement all of t
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