Setting and Achieving S.M.A.R.T. Goals for Your Podcast

Setting and Achieving S.M.A.R.T. Goals for Your Podcast

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In this episode of The Circle Sessions, host Brett Johnson is joined by Tonnisha English-Amamoo, a digital marketing expert and the founder of TJE Communications. Tonnisha is passionate about helping small businesses level the playing field through digital marketing strategies. The episode focuses on the concept of S.M.A.R.T. goals and how podcasters can apply this framework to set and achieve their podcasting goals effectively.

Understanding S.M.A.R.T. Goals

Tonnisha provides an in-depth understanding of S.M.A.R.T. goals, breaking down each component of the acronym:

1. Specific: Tonnisha emphasizes the importance of setting specific goals, highlighting how specificity aids in tracking progress and making necessary adjustments.

2. Measurable: She elucidates that measurable goals enable podcasters to quantify their progress over time and make informed decisions based on data and analytics.

3. Achievable (or Attainable): Tonnisha advises against setting unattainable goals, underscoring the need to strike a balance between challenge and achievability. She recommends breaking large goals into smaller, more manageable steps to maintain sustainability.

4. Relevant (or Realistic): With a focus on relevance to overall business objectives, Tonnisha stresses the importance of aligning podcasting goals with the larger context of the podcaster's brand and mission.

5. Timely: Lastly, Tonnisha discusses the significance of setting time frames for achieving goals, allowing for strategic planning and periodic check-ins to evaluate progress.

Applying S.M.A.R.T. Goals to Podcasting

Brett and Tonnisha explore the application of S.M.A.R.T. goals specifically within the realm of podcasting. They delve into the relevance of setting time frames for podcast seasons, allowing podcasters to take breaks, reevaluate, and plan new content. Moreover, they address the need for podcasters to consider the sustainability of high-demand content and the potential benefits of evergreen content strategies.

Top Takeaways

1. S.M.A.R.T. goals can be applied at any time of the year, not just at the beginning of the year.

2. When setting S.M.A.R.T. goals for a podcast, specificity is important to track progress and make adjustments.

3. Measurable goals help in monitoring and evaluating progress, such as tracking content posting frequency and follower growth.

4. Achievable/attainable goals should be challenging yet realistic for sustainable progress and growth in a podcast.

5. The relevance of goals to the overall business objectives is crucial to ensure the efforts align with the desired outcomes.

6. The timeliness of goals provides a clear timeframe for achieving them and organizing tasks effectively, which is important for mental well-being and preventing burnout.

7. Utilizing seasons for podcasts can provide a natural break for reflection, evaluation, and planning, allowing for quality over quantity.

8. Pivot is essential as unforeseen circumstances might require a change in plans, and that's okay.

"So when you're thinking about your goals, they should also meet ultimately be aligned with whatever your overall business goals are."

Setting Realistic Business Goals on Social Media — Tonnisha English-Amamoo

"Best practices, you know, there is no wrong way or right way to do it. It just comes down to maybe doing it a little bit better."

Podcasting Best Practices — Brett Johnson

Memorable Moments

00:00 Important to set specific, trackable goals.

03:41 Evaluate, align, and adjust social media strategy.

07:40 Set achievable, sustainable goals for personal growth.

12:27 Align personal goals with business strategy realistically.

14:32 Setting specific and timely goals is important.

18:17 Podcasts, true crime, pop culture, recording weekly.

20:19 Create evergreen content, set goals, and maintain a schedule.

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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of