Talk Copy to Me | Content + Copywriting Podcast

Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!
Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.
Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.
Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.
Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.
And, if interested in list building quizzes can be a lot easier way to get new leads on. your list than offering other lead magnets that may collect dust immediately in their inboxes.
Today, I'm excited to talk with Jackie Aguglia from TryInteract, one of the leading quiz creation companies...and the one I actually use in my business and recommend to my clients, all about quiz creation and how quizzes can fit into your marketing funnel.
Meet our guest expert:
I'm Jackie 👋 Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level.
In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.
An Interact quiz helps you do the same thing. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.

Schedule a free 15-minute strategy call with someone from Interact's team

Here's an incredible quiz course if you're planning on DIY-ing your quiz creation

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show

Want to keep talking copy? Send me a text message!

Do you know how to be consistent when it comes to emailing your list?

If the answer is no, you are sooooo not alone.

So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place.

In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business.

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Mentioned in the article:
Liz Wilcox's Email Marketing Membership
Anne Lamott's book Bird by Bird
Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

THIS IS AN EDITED REPLAY OF EPISODE 004
We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two week’s of replays as we take some holiday downtime.

In today’s episode, we’re revisiting the fundamentals of crafting engaging website copy, focusing on one critical component for the most part: the homepage. But don’t worry, we’ll cover some elements to consider for your other pages too.

This episode is great if you’re considering drafting your own website copy or copy updates in the next couple weeks. But don’t forget to tune back in on Thursday January 4, 2024 to hear an episode all about writing and editing the most common website pages.
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Listen in and learn more here or copy and paste this link into your browser: https://erinollila.com/writing-copy-for-your-homepage/
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Want to keep talking copy? Send me a text message!

If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful.
Okay, so maybe you wouldn't call them rules, but if you're unsure of what I'm talking about here, I'll explain. It drives me bananas when experts proclaim that there is one true way to accomplish something. You know what I mean, stuff like:

• "If you want to grow an audience, you must do XYZ"
• "You need XYZ if you want your reel to go viral"
• "This is exactly what you need for a 7-figure launch"

I mean, please.
We all know that my favorite phrase is "it depends" and I think there are so many marketing approaches and asset that will look different for every business.
Take your website, for example.
There are no rules you need to follow. Sure, there are best practices for both copy and design, but your business and your growth is what dictates the strategy for what best practices you should follow (and dare I say, which you shouldn't?!). I'm joined today with website designer, Teresa Schlup, to finish up this website series by discussing how business owners can set their own rules for their websites and ways to be strategic while doing so.
Learn more about your guest expert:
Teresa Schlup is a WordPress and Squarespace web designer who helps her clients break the "rules of web design" by creating websites that are strategically designed to work as hard as they do.
She lives in South Dakota with her husband Todd, three pups – Marley, Toony & Presley, 2 cats – Frankie & Percy, and a flock of Ninja chickens.
Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

_______________________________________________________________

Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.

You get all the way through a huge part of the launch process only to realize

THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.

You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.

And now you have to write HOW MANY emails?

If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.
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Mentioned in the article:
Anne Lamott's book Bird by Bird
Learn more about our guest expert, Kyla Roma:
Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.
She loves to make marketing uncomplicated for high-achieving over-thinkers.
Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship. Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Want to keep talking copy? Send me a text message!