Talk Copy to Me | Content + Copywriting Podcast

Episode 079.

Have you ever struggled with perfectionism? How about as it relates to the website copy and marketing content you create? Maybe you find yourself constantly editing and rewriting, making it impossible to finish a piece, or worse, you don’t start writing at all and just stare at a blank page beating yourself up about it. Perfectionism in writing is something that all writers struggle with, and if I’m going to be honest with you, it’s a constant struggle...not something that happens from time to time.

Which is why it’s so difficult for non-writers to craft “perfect” copy.

On this episode of the Talk Copy to Me podcast, I’m talking perfectionism in writing and why nothing you write will ever be good enough. I’ll cover the three different stages of the writing process and why you should embrace each one for what it is and not try to do them all at once. By the end of this episode, you’ll learn three main takeaways: why perfectionism is detrimental to your writing, how to accept imperfection, and how to recognize and embrace the quality content you do create.

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Listen to the episode and read the full show notes: https://erinollila.com/perfectionism-in-writing/

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads.

Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist

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Want to keep talking copy? Send me a text message!

Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? Whatever your reason for being on the platform, SEO on YouTube is something you need to learn.

In this episode, I'll cover

the importance of a solid strategy

naming conventions and SEO best practices

why you may need to adjust your expectations first

and how to combine conversion marketing efforts with your SEO on YouTube

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Read the show notes and view the full transcript here: https://erinollila.com/seo-on-youtube/

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Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts

• Reach out her on Instagram, Twitter, Facebook or on LinkedIn

Download my free SEO Website Checklist to guide you through always following SEO best practices on your website at least: https://erinollila.com/seo-website-checklist

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Want to keep talking copy? Send me a text message!

Are you looking to expand your podcast's reach onto YouTube but feeling overwhelmed by the prospect of creating additional content? Look no further! Our guest expert, Krystal Proffitt, has over a thousand podcast episodes and four hundred YouTube videos under her belt. She knows the ins and outs of creating quality content without overworking herself.

With YouTube's renewed commitment to on-platform podcasting, it's the perfect time to take the plunge. Tune in to discover how to create top-notch YouTube content without sacrificing your sanity.

Here are some of the key takeaways from our discussion:

• Start with the end in mind before creating content for your podcast or YouTube channel
• Determine which platform is your priority and which type of content will take precedence over the other
• How to manage your time and resources effectively
• A smart approach to repurposing your podcast content in various forms
• The importance of optimizing your YouTube content for SEO to ensure that it reaches your target audience and ranks well in search results
• Useful tools to make creating titles, descriptions, and tags for your YouTube videos easier and more efficient

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Read the show notes and view the full transcript here: https://erinollila.com/how-to-repurpose-podcast-content-on-youtube-with-krystal-proffitt/

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Get to know your guest expert:

Krystal Proffitt is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content. Krystal teaches the basics of content creation, editing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation. She also appears as a Content Expert on other YouTube channels such as Buzzsprout and Streamyard.

To learn more about Krystal, visit her website, watch her YouTube channel, and get connect on Instagram.

Get to know your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on

Want to keep talking copy? Send me a text message!

Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉

But now what?

Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things.

I called in Liz Wilcox, the "Fresh Princess of Email" to chat about all things related to welcome email sequences. In this episode, she provides some concrete and clear suggestions on how to write (or edit) your welcome email sequence in a way that feels genuine, creates the opportunity to build relationships with your readers, and also convert them into potential customers.

This ended up being one of my most favorite interviews so far on the show, and I certainly think you're going to love it too.
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Meet our guest expert, Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

Check out her website, join me in her Email Marketing Membership or try out her other products now.
Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. FYI: I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.

You get all the way through a huge part of the launch process only to realize

THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.

You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.

And now you have to write HOW MANY emails?

If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.
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Mentioned in the article:
Anne Lamott's book Bird by Bird
Learn more about our guest expert, Kyla Roma:
Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.
She loves to make marketing uncomplicated for high-achieving over-thinkers.
Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship. Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila