037. Understanding Sales Email Strategy with Kyla Roma

Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy.

You get all the way through a huge part of the launch process only to realize

THERE.
IS.
STILL.
SO.
MUCH.
TO.
WRITE.

You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an epic sales page that speaks directly to your clients' needs.

And now you have to write HOW MANY emails?

If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss.
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Mentioned in the article:
Anne Lamott's book Bird by Bird
Learn more about our guest expert, Kyla Roma:
Kyla Roma is a Canadian business coach and marketing strategist. Over the last 13 years she’s worked with more than 600 one-on-one clients of all sizes, from individual service providers and course creators to the National Film Board of Canada, and $3-million online course launches.
She loves to make marketing uncomplicated for high-achieving over-thinkers.
Kyla’s a trained conversion copywriter and ADHD coach. She’s also a mom whose business supports her family, and is an Autistic ADHDer who’s passionate about the intersection of mental health and entrepreneurship. Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila