035. What Goes in a Welcome Series with Liz Wilcox

Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉

But now what?

Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things.

I called in Liz Wilcox, the "Fresh Princess of Email" to chat about all things related to welcome email sequences. In this episode, she provides some concrete and clear suggestions on how to write (or edit) your welcome email sequence in a way that feels genuine, creates the opportunity to build relationships with your readers, and also convert them into potential customers.

This ended up being one of my most favorite interviews so far on the show, and I certainly think you're going to love it too.
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Meet our guest expert, Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

Check out her website, join me in her Email Marketing Membership or try out her other products now.
Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to write emails for you
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Please be aware that this show description may contain affiliate links. FYI: I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila