The 4 Buying Journey Questions Your Website Must Answer with Lorraine Ball
09/02/22 • 30 min
Copy + Design do not = a website.
However, there is one thing that brings copy and design together. Without it, no published website will be successful.
Curious what that is?
Simple: it's strategy.
Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.
Learn more about your guest expert, Lorraine Ball
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.
Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
_______________________________________________________________
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Copy + Design do not = a website.
However, there is one thing that brings copy and design together. Without it, no published website will be successful.
Curious what that is?
Simple: it's strategy.
Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.
Learn more about your guest expert, Lorraine Ball
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.
Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
_______________________________________________________________
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Previous Episode
How to Audit A Website (Think: Tech, Copy, Design + More!)
We all know the importance of having a website. And if you didn't believe that before listening to my podcast, I sure as heck hope that I've drilled that in you by this point.
So, how do you know if the website that you have right now is working to your benefit?
Websites are not a set it and forget it type of thing.
And that's usually something I like to talk about with all of my done for you clients, before we even get started. Yes, you can do a massive amount of work to get a website foundation set, but as your business grows, adjusts, and as you get to know your own clients better, you're constantly going to be making small tweaks to get your offers out there in the world.
And this is exactly why website audits are so important.
In today's episode, I'll talk about everything that goes into a website audit, how you can DIY one, and why hiring a pro (like me!) to audit your site is the best investment you can make.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
_______________________________________________________________
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Next Episode
Set Your Own Website Rules with Teresa Schlup
If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful.
Okay, so maybe you wouldn't call them rules, but if you're unsure of what I'm talking about here, I'll explain. It drives me bananas when experts proclaim that there is one true way to accomplish something. You know what I mean, stuff like:
- "If you want to grow an audience, you must do XYZ"
- "You need XYZ if you want your reel to go viral"
- "This is exactly what you need for a 7-figure launch"
I mean, please.
We all know that my favorite phrase is "it depends" and I think there are so many marketing approaches and asset that will look different for every business.
Take your website, for example.
There are no rules you need to follow. Sure, there are best practices for both copy and design, but your business and your growth is what dictates the strategy for what best practices you should follow (and dare I say, which you shouldn't?!). I'm joined today with website designer, Teresa Schlup, to finish up this website series by discussing how business owners can set their own rules for their websites and ways to be strategic while doing so.
Learn more about your guest expert:
Teresa Schlup is a WordPress and Squarespace web designer who helps her clients break the "rules of web design" by creating websites that are strategically designed to work as hard as they do.
She lives in South Dakota with her husband Todd, three pups – Marley, Toony & Presley, 2 cats – Frankie & Percy, and a flock of Ninja chickens.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
_______________________________________________________________
Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
Wow-Worthy Podcast Workflows will cover all of the main steps to take during:
– Prepping and Onboarding
– Recording and Editing
– Asset Creation
– Episode Promotion
– and Post-Live Activities
It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.
https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/
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