The Low Down on Marketing Quiz Creation with Jackie Aguglia
10/07/22 • 46 min
Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!
Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.
Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.
Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.
Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.
And, if interested in list building quizzes can be a lot easier way to get new leads on. your list than offering other lead magnets that may collect dust immediately in their inboxes.
Today, I'm excited to talk with Jackie Aguglia from TryInteract, one of the leading quiz creation companies...and the one I actually use in my business and recommend to my clients, all about quiz creation and how quizzes can fit into your marketing funnel.
Meet our guest expert:
I'm Jackie 👋 Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level.
In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.
An Interact quiz helps you do the same thing. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.
Schedule a free 15-minute strategy call with someone from Interact's team
Here's an incredible quiz course if you're planning on DIY-ing your quiz creation
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show
Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!
Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.
Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.
Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.
Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.
And, if interested in list building quizzes can be a lot easier way to get new leads on. your list than offering other lead magnets that may collect dust immediately in their inboxes.
Today, I'm excited to talk with Jackie Aguglia from TryInteract, one of the leading quiz creation companies...and the one I actually use in my business and recommend to my clients, all about quiz creation and how quizzes can fit into your marketing funnel.
Meet our guest expert:
I'm Jackie 👋 Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level.
In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.
An Interact quiz helps you do the same thing. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.
Schedule a free 15-minute strategy call with someone from Interact's team
Here's an incredible quiz course if you're planning on DIY-ing your quiz creation
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show
Previous Episode
How Copy Factors Into Your Business Processes with Melissa Morris
Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials.
But what about the rest of the stuff? How do you know what to say on your forms, questionnaires, onboarding and offboarding materials, and in non-client facing documents, such as team SOPs? In this episode of the Talk Copy to Me podcast, I'll chat about the important of copy in your processes and how to be as strategic as possible so that you can run your business as smooth as possible.
Meet our guest, Melissa Morris
Melissa Morris is a Business Operations Consultant who helps business owners save 5 hours per week by streamlining and automating their business using tools like Dubsado. She uses her DISCO framework to free business owners from overwhelm so they can actually work ON their business and not just IN their business.
Melissa’s been seen in publications such as INC Magazine, Keap Business Success Blog and CEO Blog Nation. She can also be heard on podcasts such as She's Making an Impact, Productivity Straight Talk and BizChix.
Stay in touch with her:
https://www.melissavmorris.com
https://www.facebook.com/followmelissavmorris
https://www.linkedin.com/in/melissavmorris/
https://www.instagram.com/melissavmorris/
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Next Episode
Creating a Post Quiz Email Strategy with Dawn Petrin
So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?
Or, can you create a post-quiz email strategy that helps you to nurture your new leads.
But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create?
In this episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they've finished taking your quiz.
_______________________________________________
A few great opportunities for listeners to Talk Copy to Me who are interested in quiz creation
Schedule a free 15-minute strategy call with someone from Interact’s team
Here’s an incredible quiz course if you’re planning on DIY-ing your quiz creation
Take this quiz to learn what the best quiz could be for your business.
And this one to help you determine which template you should use!
_______________________________________________
Meet our guest expert, Dawn Petrin
Dawn is a growth consultant, copy chief and funnel strategist. And although she’s trusted by and has written for Chanti Zak, Copyhackers, Interact Quiz Builder and lots of other incredible brands and humans, she’s most passionate about helping up and coming copywriters and entrepreneurs master their skills and scale their businesses. She spends most of her free time practicing yoga, climbing rocks, reading fantasy novels and dreaming about regenerative farming. Her 5 year plan includes buying a sprinter van, outfitting it into a tiny home, and driving to Guadalajara.
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients write quizzes or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:
- Learn more about Erin’s VIP Day options if you’d like to learn more about how you can her her to get started on your quiz creation
- Reach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnels
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
If you like this episode you’ll love
Episode Comments
Featured in these lists
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/talk-copy-to-me-content-copywriting-podcast-219490/the-low-down-on-marketing-quiz-creation-with-jackie-aguglia-25104660"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to the low down on marketing quiz creation with jackie aguglia on goodpods" style="width: 225px" /> </a>
Copy