How Copy Factors Into Your Business Processes with Melissa Morris

09/28/22 • 46 min

Talk Copy to Me | Content + Copywriting Podcast

Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials.
But what about the rest of the stuff? How do you know what to say on your forms, questionnaires, onboarding and offboarding materials, and in non-client facing documents, such as team SOPs? In this episode of the Talk Copy to Me podcast, I'll chat about the important of copy in your processes and how to be as strategic as possible so that you can run your business as smooth as possible.
Meet our guest, Melissa Morris
Melissa Morris is a Business Operations Consultant who helps business owners save 5 hours per week by streamlining and automating their business using tools like Dubsado. She uses her DISCO framework to free business owners from overwhelm so they can actually work ON their business and not just IN their business.
Melissa’s been seen in publications such as INC Magazine, Keap Business Success Blog and CEO Blog Nation. She can also be heard on podcasts such as She's Making an Impact, Productivity Straight Talk and BizChix.
Stay in touch with her:
https://www.melissavmorris.com
https://www.facebook.com/followmelissavmorris
https://www.linkedin.com/in/melissavmorris/
https://www.instagram.com/melissavmorris/
Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Stay in touch with Erin Ollila, SEO website copywriter:

Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Want to keep talking copy? Send me a text message!

Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Want to keep talking copy? Send me a text message!

Previous Episode

030. Is an Online Business Membership Right for My Business?

Thinking about adding a membership to your offer suite?
You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.
But is an online business membership model the next best step for you?
In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and, of course, what type of copy and messaging you need if you do have an online business membership.
More about our guest expert, Lisa Princic:

Lisa has over 13 years experience helping impact-driven small business owners dive deep into their unique value and business models to build sustainable and profitable brands. She helps them simplify and package their offers, increase their visibility with stronger positioning and smarter marketing, and scale with membership programs that become a significant source of their revenue.
Learn more about your host:

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Unlike Lisa, who has an online business membership, Erin's still dreaming up whether a membership model is right for her business, and if so, what it would look like....we'll see what comes down the pipeline in 2023.
Stay in touch with Erin Ollila, SEO website copywriter:

Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Next Episode

The Low Down on Marketing Quiz Creation with Jackie Aguglia

Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!
Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were.
Or, maybe your last quiz wasn't that long ago. Maybe you find yourself scrolling through the popular Buzzfeed quizzes or taking the Myers Briggs or Enneagram to find out more about who you are and how you operate so you can step into your strengths and become aware of what might be considered weaknesses.
Enter quizzes for business: the marketing tool you (maybe) didn't know you needed.
Quiz creation is a great idea for almost any business. I've written quizzes for service providers and B2B SaaS companies. The quizzes can be silly and fun or serious and educational.
And, if interested in list building quizzes can be a lot easier way to get new leads on. your list than offering other lead magnets that may collect dust immediately in their inboxes.
Today, I'm excited to talk with Jackie Aguglia from TryInteract, one of the leading quiz creation companies...and the one I actually use in my business and recommend to my clients, all about quiz creation and how quizzes can fit into your marketing funnel.
Meet our guest expert:
I'm Jackie 👋 Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level.
In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actually help them reach their goals.
An Interact quiz helps you do the same thing. And the connection, understanding, and personalized touch you create with your quiz will help you stand out in your industry – so you can attract more leads with less effort, increase your sales, and have a bigger impact.

Schedule a free 15-minute strategy call with someone from Interact's team

Here's an incredible quiz course if you're planning on DIY-ing your quiz creation

Learn more about your host:

Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show

Want to keep talking copy? Send me a text message!