Roots to Revenue

In this episode of the Roots to Revenue Podcast, we sit down with Daniel Hibbert, a seasoned lawn care expert and YouTube content creator, to explore his journey from a young, unreliable 18-year-old gardener to a successful business owner and online personality. Daniel shares candid stories about his early struggles with financial discipline, the challenges of self-employment, and how he transformed his passion for lawn care into a thriving business.
From his humble beginnings in Bolton, Lancashire, to winning Britain's Best Lawn and building a loyal YouTube following, Daniel opens up about the lessons he’s learned along the way. He discusses the importance of reliability, customer loyalty, and adapting to industry changes, including the rise of electric tools and the growing influence of social media in the lawn care world.
Daniel also reflects on how refereeing football helped him develop the confidence and people skills needed to run a business, and he offers valuable advice for anyone looking to turn their passion into a sustainable career. Whether you're a lawn care enthusiast, a small business owner, or just curious about the journey of a self-made entrepreneur, this episode is packed with insights, humor, and inspiration.
Tune in to hear Daniel’s story, his plans for the future, and why he believes that staying true to your craft and maintaining a strong work ethic are the keys to long-term success. Don’t miss this engaging conversation filled with practical tips and heartfelt reflections on life, work, and the joy of creating the perfect striped lawn.

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🚀 In this episode of the Roots to Revenue Podcast, Robbie and Jason are joined by lawn care expert Richard Salmonto to tackle one of the biggest challenges for small business owners—raising prices without losing customers! 💰

✅ Learn how to:

• Use the ACID test to set the correct prices 🧪
• Gradually increase prices without scaring customers away 📊
• Conduct market research to stay competitive 🔍
• Communicate price changes effectively 💬
• Build customer loyalty while boosting revenue ❤️

💡 Plus, discover why networking with competitors can help your business grow and the best timing strategies for increasing prices!

⏱ Timestamps:
00:00 – Introduction to Pricing Strategies
00:37 – Welcome to Roots to Revenue Podcast
01:31 – Meet Richard Salmon
02:22 – Why Raising Prices is Essential
02:48 – Market Research & Competitive Pricing
07:16 – How to Communicate Price Increases
11:33 – Managing Cash Flow & Prepayments
18:31 – Handling Customer Pushback
22:18 – Strengthening Client Relationships
24:09 – Best Practices for Customer Interaction
27:07 – Adding Value to Justify Higher Prices
28:04 – Pricing Strategies for Customer Retention
30:11 – Competing on Service, Not Price
38:41 – Mastering Price Increases & Retention
44:02 – Training & Consultancy for Lawn Care
47:22 – Final Thoughts & Key Takeaways

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For the last podcast of the year, we are telling the Premier Lawns story of how Robbie turned a hobby into a successful business.
From struggling in school to accidentally discovering his passion for greenkeeping, Robbie's journey is a testament to the power of perseverance and self-belief.
His strategies for business growth, marketing, and building a successful team, as well as how he diversified his services and embraced new opportunities.
He discussed the importance of networking, videos, and podcasts in his business strategy. His plans are to expand his content and manage multiple revenue streams.
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Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns

How to maximise social media in your business in 2024
This podcast episode of Roots to Revenue focuses on helping small businesses grow through sales funnels and personal branding.
With guests Henry McCrory and Alex from Creative Three Media, discuss how businesses can use psychological processes in sales funnels to attract and retain customers by addressing pain points, showcasing their products, and offering time-sensitive deals.
They emphasize the importance of personal branding, consistent marketing, and using various digital platforms like LinkedIn and TikTok to reach potential clients.
The episode also covers practical tips on maintaining a dynamic, lead-generating website, the role of video content, and strategies for startup success, including a mindset shift and leveraging advantageous business environments.

Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns

This weeks podcast is a story about a car repair shop owner in Newtownabbey.
Big G shares his story of how he struggled to become a successful business owner with the help of family, friends, and hard work.
He discusses the challenges of starting his business, the importance of customer trust, and his advertising strategies
What worked in the past and how his marketing has changed over the years
Big G emphasizes the significance of maintaining customer relationships and continuously improving services.
Additionally, he talks about the unique way he deals with stress in his downtime
The episode highlights the value of perseverance, community backing, and adapting to new marketing methods in growing a small business.

Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns