The Daniel Hibbert story - From Gardening to YouTube success

02/04/25 • 55 min

In this episode of the Roots to Revenue Podcast, we sit down with Daniel Hibbert, a seasoned lawn care expert and YouTube content creator, to explore his journey from a young, unreliable 18-year-old gardener to a successful business owner and online personality. Daniel shares candid stories about his early struggles with financial discipline, the challenges of self-employment, and how he transformed his passion for lawn care into a thriving business.
From his humble beginnings in Bolton, Lancashire, to winning Britain's Best Lawn and building a loyal YouTube following, Daniel opens up about the lessons he’s learned along the way. He discusses the importance of reliability, customer loyalty, and adapting to industry changes, including the rise of electric tools and the growing influence of social media in the lawn care world.
Daniel also reflects on how refereeing football helped him develop the confidence and people skills needed to run a business, and he offers valuable advice for anyone looking to turn their passion into a sustainable career. Whether you're a lawn care enthusiast, a small business owner, or just curious about the journey of a self-made entrepreneur, this episode is packed with insights, humor, and inspiration.
Tune in to hear Daniel’s story, his plans for the future, and why he believes that staying true to your craft and maintaining a strong work ethic are the keys to long-term success. Don’t miss this engaging conversation filled with practical tips and heartfelt reflections on life, work, and the joy of creating the perfect striped lawn.

Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns

Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns

Previous Episode

How I turned a hobby into a successful business - The Premier Lawns Story

For the last podcast of the year, we are telling the Premier Lawns story of how Robbie turned a hobby into a successful business.
From struggling in school to accidentally discovering his passion for greenkeeping, Robbie's journey is a testament to the power of perseverance and self-belief.
His strategies for business growth, marketing, and building a successful team, as well as how he diversified his services and embraced new opportunities.
He discussed the importance of networking, videos, and podcasts in his business strategy. His plans are to expand his content and manage multiple revenue streams.
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Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns

Next Episode

How to increase prices without loosing customers

🚀 In this episode of the Roots to Revenue Podcast, Robbie and Jason are joined by lawn care expert Richard Salmonto to tackle one of the biggest challenges for small business owners—raising prices without losing customers! 💰

✅ Learn how to:

Use the ACID test to set the correct prices 🧪
Gradually increase prices without scaring customers away 📊
Conduct market research to stay competitive 🔍
Communicate price changes effectively 💬
Build customer loyalty while boosting revenue ❤️

💡 Plus, discover why networking with competitors can help your business grow and the best timing strategies for increasing prices!

⏱ Timestamps:
00:00 – Introduction to Pricing Strategies
00:37 – Welcome to Roots to Revenue Podcast
01:31 – Meet Richard Salmon
02:22 – Why Raising Prices is Essential
02:48 – Market Research & Competitive Pricing
07:16 – How to Communicate Price Increases
11:33 – Managing Cash Flow & Prepayments
18:31 – Handling Customer Pushback
22:18 – Strengthening Client Relationships
24:09 – Best Practices for Customer Interaction
27:07 – Adding Value to Justify Higher Prices
28:04 – Pricing Strategies for Customer Retention
30:11 – Competing on Service, Not Price
38:41 – Mastering Price Increases & Retention
44:02 – Training & Consultancy for Lawn Care
47:22 – Final Thoughts & Key Takeaways

Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns

Roots to Revenue - The Daniel Hibbert story - From Gardening to YouTube success

Transcript

Daniel00:00:00.000

In the early days, because I was only 18 when I started, not really taking my job seriously, not turning up, being unreliable, not turning up for three weeks, four weeks, on the phone where you're going to be like, Oh, I'm coming. I had no intention of going. When you're 18 and all you add in your life with your paper money and some pocket money from your mum and dad, and then you're doing like 1500 quid jobs and then they're paying you and then you