Remarkable Marketing Podcast
Eric Eden
We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.
A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.
Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests.
Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify, YouTube, LinkedIn and to our list of 10,000 followers.
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Top 10 Remarkable Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Remarkable Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Remarkable Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Remarkable Marketing Podcast episode by adding your comments to the episode page.
It's the Golden Era of Brand Storytelling in Marketing from Super Bowl Ads to Social Media
Remarkable Marketing Podcast
05/25/24 • 22 min
It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media
How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer?
In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and Intel, discusses the essential elements of great storytelling in marketing. John emphasizes the importance of creating entertaining, educational, and inspirational content, and shares a successful campaign story for Yellowtail Wine during the Super Bowl. He also delves into the success stories of brands like Prime and Liquid Death, highlighting the impact of edgy and relatable marketing. John provides actionable advice for marketers on crafting compelling brand stories and leveraging social media, while also discussing the transformative potential of AI in marketing. Listeners can connect with @TheJohnBohan on Instagram or LinkedIn to get a complimentary brand story evaluation.
Yellowtail Super Bowl commercial John discussed
Example of Prime video story telling with Logan Paul and KSI
Check out John's website Socialtyze
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01:06 Diving into Effective Storytelling in Marketing
02:21 Case Study: Yellowtail's Super Bowl Campaign
06:49 Challenges and Strategies in Marketing Campaigns
11:02 Exploring Other Successful Marketing Examples
15:12 Key Advice for Marketers on Brand Storytelling
18:28 The Future of Marketing with AI and UGC
20:05 Connecting with John for More Insights
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Eric Eden on LinkedIn
Standing Out in a Sea of Content: The Power of Framework Thinking
Remarkable Marketing Podcast
03/17/24 • 16 min
This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introduces the concept of 'framework thinking' as a means to differentiate content, not just in professional services but across various industries. This approach involves clarifying the service provided, how it's delivered uniquely, and why it's done—a reflection of the provider's worldview. The discussion highlights the importance of having a clear, unique perspective, exemplified by companies like Basecamp, whose product and marketing strategies are deeply informed by their foundational beliefs. This not only helps in targeting content to the right audience but also improves marketing efficiency, conversion rates, and potentially allows for higher pricing. The script concludes by asserting the value of 'framework thinking' in creating more focused, effective content strategies across the entire marketing funnel, rather than just generating vast amounts of generic, top-of-funnel material.
00:00 Unlocking the Secrets to Stand Out in a Sea of Content
12:18 Embracing Framework Thinking for Impact
12:51 The Power of a Unique Perspective in Marketing
14:00 Crafting Content That Resonates and Converts
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The Power of Brand Storytelling in Driving Awareness and Taking Large Organizations to the Next Level
Remarkable Marketing Podcast
03/11/24 • 23 min
In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highlighting the role of storytelling in increasing visibility, brand awareness, and community impact. Carroll emphasizes the importance of narrative transportation and engagement through storytelling for memorable marketing strategies. The episode concludes with a special offer for a consultant's brand strategy workbook designed to aid in developing effective brand strategies.
Get the Complimentary Brand Strategy Workbook Here
00:16 Samantha's Background and Career Journey
01:39 Successful Marketing Story: Nonprofit Hospital Case
03:50 The Power of Storytelling in Marketing
06:05 Creating Branded Campaigns and Their Impact
09:00 The Importance of Engagement and ROI in Marketing
14:32 The Role of Brand Storytelling in Marketing Strategy
22:21 Complimentary Brand Strategy Workbook
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How to Make the Pivot with Telling Your Story that Will Change Your Life
Remarkable Marketing Podcast
03/07/24 • 25 min
Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it.
From the power of a well-told story that can skyrocket the value of a product or service by 27 TIMES, to the science of how our brains are wired to respond to narratives, Aurora, an acclaimed writer and entrepreneur, shares her incredible transition from grief coaching to becoming an author, marketer and serial entrepreneur. She spills the secrets of using storytelling to not just engage, but to turn words into tangible wealth.
Aurora shares advice for marketers and executives on leveraging storytelling and creating minimum viable products (MVPs) to test ideas. She shares a story about creating a MVP in just a few weeks, which led to generating $250,000 in 90 days through strategic storytelling and solid marketing strategy.
In a second story Aurora shared how to make a pivot that can change the trajectory of your career. Imagine stepping up to pitch at the Banff Media Festival with everything on the line. Aurora did just that, and her boldness paid off in unexpected ways, sparking a career evolution from screenwriter to a sought-after film development executive. Her journey is filled with lessons in adaptation and the critical importance of seizing opportunities, even when they're outside your comfort zone.
But how exactly can you captivate, convince, and compel your audience? Aurora breaks it down with a three-step neuroscience marketing approach that she and her clients use to great effect. From practical tips on book launches to her own foray into fantasy with a Kickstarter campaign, her strategies are a treasure trove for anyone looking to elevate their marketing game. And if that's not enough, Aurora also teases her “Marketing Fast Track” book offer – a blueprint that has already turned the key to success for many.
00:33 Aurora Winter's Writing Journey and Achievements
01:13 The Power of Storytelling in Marketing
02:01 Aurora's Entrepreneurial Journey and Business Successes
02:21 The Art of Pivoting in Business
03:21 The Strategy Behind a Successful Business Pivot
06:43 The Impact of a Successful Pivot
07:06 The Importance of a Minimum Viable Product
07:48 The Power of a Remarkable Marketing Story
07:59 The Challenges of Pivoting and Overcoming Perfectionism
11:07 The Art of Pitching and Its Impact on Business
17:42 Turning Words into Wealth: The Concept
18:08 The Neuroscience Behind Turning Words into Wealth
20:59 The Tragedy of Dropping the Ball on Marketing
21:54 Exploring New Avenues: From Nonfiction to Fiction
22:37 Offer for Listeners
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A Founder Becomes a Marketer and has Massive Success with Organic Social - TIkTok, Instagram and Facebook
Remarkable Marketing Podcast
03/07/24 • 14 min
The founder of MagicTree Superfoods - an online e-commerce startup which provides the best natural healing herbs from across the world - shares how he amassed a following of over 500,000 followers on social media platforms to build his business.
Highlighting the pivotal role of TikTok in achieving viral success and organic growth across social media platforms, the founder turned marketer emphasizes the importance of adapting to market changes, the challenges of diversifying marketing channels, and the value of building a strong email list. Leigh also offers advice to other marketers on the importance of networking, staying open-minded, and the power of organic social media. He concludes by sharing a special offer for listeners and ways to connect with Magic Tree online.
00:19 Lee's Background and Journey to Entrepreneurship
01:07 The Birth of Magic Tree and Its Products
02:08 Understanding Naturopathy and Founder's Passion
03:11 The Role of Social Media in Magic Tree's Success
03:57 The Power of Persistence and Value-Driven Content
05:23 Expanding Reach: From TikTok to Instagram and Facebook
09:11 The Importance of Diversification in Marketing
09:42 Challenges and Learnings in Building Other Channels
11:11 Advice for Other Marketers and Founders
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Driving Growth with Branding
Remarkable Marketing Podcast
03/04/24 • 12 min
Unlock the transformative power of branding with the Laura Sauter, a seasoned expert in the field, who has some inspiring stories of reshaping company identities. As she takes us through the pivotal "three T's"—Transition, Trajectory, and Trouble—Laura unveils the moments that signal a company's readiness for a branding metamorphosis. Whether it's a boutique firm or a large corporation, she demonstrates how strategic branding can be the linchpin to a business's connection with its audience and its sustained market success.
The outcomes illustrate the importance of consistent branding and well-named businesses to ensure high business valuation. The episode concludes with Laura providing advice for marketers and business leaders, emphasizing the real value of branding and encouraging early investments in attaining the right brand representation.
00:00 Introduction and Guest Presentation
00:19 Understanding the Concept of Branding
01:19 Case Study: Branding for a Large Company
03:35 Case Study: Branding for a Small Interior Design Firm
05:43 The Impact of Branding on Business Valuation
07:23 The Importance of Brand Consistency
09:01 Advice for Marketers and Business Leaders on Branding
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Embracing Authenticity: Unlocking the Power of Personal Branding for Executives
Remarkable Marketing Podcast
03/02/24 • 25 min
Have you ever stood in front of a mirror, questioning what makes you, well, you? That's the journey Michelle McCarthy, a personal branding expert from Australia, guides us through in a conversation that's as enlightening as it is empowering. Michelle, with a career spanning over 15 years, peels back the layers of self-discovery that form the cornerstone of a genuine personal brand.
Then, we shift gears to the corporate arena where personal branding isn't just a nice-to-have, but a career accelerator for executives. It's about breaking out of the 'medium' mold and basking in the glory of 'A quality' achievements. This is your blueprint for personal branding success. It's not merely about listing accolades; it's about crafting a narrative that's as compelling as your track record. So, whether you're a seasoned exec or an up-and-coming professional, let's elevate your personal brand from a concept to a career catalyst.
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A Social Media Strategy Shift Where Doing Less Can Drive 1000% More Reach and Engagement
Remarkable Marketing Podcast
04/10/24 • 24 min
In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building community over consumption on social platforms. The episode covers the evolution of social media, the impact of personal branding for business owners, and looks ahead to the future of decentralized social networks. Brinkley offers insights into podcasting as a powerful tool for personal and business branding. Throughout the discussion, the conversation touches on the challenges and opportunities within current social media landscapes, including the rise of subscription models over advertising and the importance of authenticity and community building.
Katie's Podcast - Rock Mountain Marketing
Katie's Book - The Social Shift
00:00 Welcome and Introduction of Katie Brinkley
00:23 Katie's Journey in Social Media Marketing
01:27 The Power of Podcasting and Authorship
02:15 Revolutionizing Marketing with the Four Post Strategy
06:20 The Impact of the Four Post Strategy
09:13 Choosing the Right Social Media Platforms
10:51 The Importance of Personal Branding in Business
13:11 Navigating the Complex Landscape of Social Media
18:39 Strategies for a More Sane Social Media Experience
20:41 The Role of Podcasting in Business and Personal Branding
23:19 Closing Thoughts and Resources
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Maximizing Marketing ROI With Web Site and Cloud Systems Reliability
Remarkable Marketing Podcast
04/17/24 • 13 min
Maximizing Marketing ROI With Web Site Reliability
The worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system. This can make for a very bad day (and month) in terms of marketing performance.
In this episode, Marc Firth, co-founder of Firney, discusses the importance of reliability in cloud-based services for enhancing marketers and protecting brand reputation. He shares a story about how a client's web site outages during a bank holiday weekend led to significant losses without conversions due to a broken link with the CRM system. This incident highlighted the need for comprehensive monitoring and automated processes to prevent data loss and ensure constant availability, even during high-traffic periods or updates.
In a world where the resilience of your marketing systems can make or break your business, our conversation with Mark provides a blueprint for constructing an unshakeable digital infrastructure. Insightful tips on cloud expense savings and the indispensable need for immediate and ongoing support.
00:23 A Remarkable Customer Growth Story
01:45 Learning from Mistakes: Enhancing Reliability and Security
03:58 The Importance of Reliable Infrastructure in Marketing
05:56 Optimizing for User Experience and Lead Capture
09:45 Leveraging Cloud Services for Business Reliability
11:37 Exclusive Offer for Listeners and Closing Remarks
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How Business Leaders Win by Approaching Marketing as an Investment
Remarkable Marketing Podcast
05/09/24 • 23 min
How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.
Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster. Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency.
The conversation covers their unique approach to marketing and branding, leveraging different perspectives to cater to various audience needs and preferences, and the importance of understanding marketing as an investment. Jaci underscores the value of external insights for strategic decision-making, the pitfalls the marketing industry faces due to lack of standardization, and strategies for achieving long-term ROI. Finally, she offers advice for marketers and business leaders aiming to succeed in 2024, emphasizing the need for strategic, proactive approaches over reactive tactics.
Get Jaci's book - He Said, She Said: Branding
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03:48 He Said, She Said: Navigating Business and Branding as a Couple
05:29 Understanding Marketing Through Personality: A DISC Assessment Perspective
07:41 The Power of Strategic Marketing: Helping Businesses Stop Wasting Money
10:45 The Importance of Thinking of Marketing Spend as an Investment
21:08 Marketing: Advice for 2024
Send us a Text Message, give feedback on the episode, suggest a guest or topic
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Eric Eden on LinkedIn
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FAQ
How many episodes does Remarkable Marketing Podcast have?
Remarkable Marketing Podcast currently has 203 episodes available.
What topics does Remarkable Marketing Podcast cover?
The podcast is about Marketing, Content Marketing, Podcasts, Online Marketing, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Remarkable Marketing Podcast?
The episode title 'The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth' is the most popular.
What is the average episode length on Remarkable Marketing Podcast?
The average episode length on Remarkable Marketing Podcast is 21 minutes.
How often are episodes of Remarkable Marketing Podcast released?
Episodes of Remarkable Marketing Podcast are typically released every 22 hours.
When was the first episode of Remarkable Marketing Podcast?
The first episode of Remarkable Marketing Podcast was released on Jan 31, 2024.
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