Remarkable Marketing Podcast
Eric Eden
We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.
A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.
Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests.
Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify, YouTube, LinkedIn and to our list of 10,000 followers.
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Top 10 Remarkable Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Remarkable Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Remarkable Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Remarkable Marketing Podcast episode by adding your comments to the episode page.
Strategies for Mastering Instagram for Business & Personal Branding
Remarkable Marketing Podcast
05/08/24 • 21 min
We discuss how you can master the Instagram channel for business and personal branding in today's episode
In this episode, Corey Walker, a seasoned marketing agency owner and co-author of 'Instagram for Dummies' & 'Instagram for Business for Dummies', shares her insights into social media marketing, with a focus on Instagram. With 18 years of experience, Corey emphasizes the importance of digital evolution in marketing strategies, particularly for small businesses. She highlights a successful marketing campaign called 'employee spotlight' for a healthcare client, showcasing the value of recognizing all staff members, not just the doctors, which significantly boosted engagement. Corey discusses the reasons behind choosing Instagram as the focus of her books, the importance of consistency in posting, and the recent algorithm updates aimed at helping smaller creators. She offers advice on content creation, like leveraging reels and carousels, for increased engagement and better algorithm ranking. The conversation also covers the potential impact of TikTok's uncertainties on Instagram's popularity and ends with tips for building a successful Instagram presence, including the importance of engaging meaningfully with others' content.
Eric also reveals his favorite job is being social media manager for his French Bulldog's Instagram page. Corey gives Eric advice on how to take his bulldog fan page to the next level.
Check our Corey's Web Site and Books
Follow Eric's French Bulldog Lexi on Instagram
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00:25 Corey's Journey: From Traditional to Digital Marketing
01:27 Spotlighting the Unsung Heroes: A Marketing Success Story
03:55 The Power of Employee Spotlights in Marketing
05:43 Diving into Instagram: Books, Business, and Bulldogs
08:01 Maximizing Instagram for Business: Strategies and Insights
15:58 The Future of Instagram and Social Media Trends
18:16 Engagement and Success on Instagram: Final Tips
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Why do the Majority of New Products Fail? How to Avoid a Product Launch Flop
Remarkable Marketing Podcast
05/08/24 • 17 min
How can product marketers make sure that they are successful in launching a new product?
In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assists creators and entrepreneurs in making data-driven decisions to validate their product ideas before the market launch. He recounts a successful marketing strategy that gained significant attention at CES by displaying a 'gallery of flops' featuring failed products from major companies, highlighting how Prelaunch.com can help avoid similar failures. Narek emphasizes the importance of data-driven decisions in product development and marketing, advocating for a methodology that includes user feedback and AI analytics to refine product concepts. The discussion covers the challenges and strategies of avoiding market failures through proper validation and adaptation, aiming to spare creators from investing in ideas that may not resonate with their target audience.
00:59 The Gallery of Flops: A Marketing Masterstroke
03:26 The Impact of Creative Marketing on Business Success
06:24 The Premise and Promise of Prelaunch.com
06:31 The Methodology Behind Avoiding Product Flops
10:40 Real-world Impact: Client Success Stories and Insights
14:16 Advice for Marketers: Avoiding the Wall of Flops
16:21 Confronting the Hardest Truths in Product Development
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How Business Leaders Win by Approaching Marketing as an Investment
Remarkable Marketing Podcast
05/09/24 • 23 min
How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.
Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster. Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency.
The conversation covers their unique approach to marketing and branding, leveraging different perspectives to cater to various audience needs and preferences, and the importance of understanding marketing as an investment. Jaci underscores the value of external insights for strategic decision-making, the pitfalls the marketing industry faces due to lack of standardization, and strategies for achieving long-term ROI. Finally, she offers advice for marketers and business leaders aiming to succeed in 2024, emphasizing the need for strategic, proactive approaches over reactive tactics.
Get Jaci's book - He Said, She Said: Branding
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03:48 He Said, She Said: Navigating Business and Branding as a Couple
05:29 Understanding Marketing Through Personality: A DISC Assessment Perspective
07:41 The Power of Strategic Marketing: Helping Businesses Stop Wasting Money
10:45 The Importance of Thinking of Marketing Spend as an Investment
21:08 Marketing: Advice for 2024
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Every Business Leader Believes They have Credibility but 98% of Leaders are Not Credible. How do Leaders Get Credibility?
Remarkable Marketing Podcast
05/16/24 • 29 min
If executives don't have credibility then no one believes anything they say. In today's episode we tackle the topic of mastering credibility. Credibility is a critical part of a professional brand. How do you get credibility?
In this episode, Mitchell Levy, an author of 65 books, two time TEDx speaker, and global expert in credibility, shares insights from his vast experience in Silicon Valley, where he started 20 companies and published 750 books. Levy discusses the importance of articulating one's purpose and execution in less than 10 words, debunking common marketing myths such as 'fake it till you make it.' He highlights his journey, notably his focus on credibility, resulting from interviewing 500 thought leaders and creating a membership community called Credibility Nation. Levy also touches on the essence of credibility in the business world, stressing that it goes beyond being trusted to being known and liked or loved. He emphasizes the role of clarity before credibility and the power of a clear Customer Point of Pain (CPOP) in conveying value and attracting the right audience. The discussion also covers the impact of publishing books on credibility, the importance of integrity and authenticity, and offers practical advice on how individuals and companies can establish and enhance their credibility.
Visit Mitchell's web site
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01:35 The Challenge of Self-Articulation and Marketing Myths
02:43 Marketing Success Stories and the Power of Narrow Focus
03:25 The Evolution of Book Publishing and Credibility
04:48 Defining Credibility in the Modern World
19:01 The Importance of Clarity in Credibility and Business
26:03 Final Thoughts on Credibility and Clarity
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Can Businesses Get Growth from Organic Traffic with SEO? And What's Changing with SEO in the Era of AI
Remarkable Marketing Podcast
05/15/24 • 35 min
Why do 96% of web pages get no organic traffic from Google? Today we discuss SEO strategy and how SEO is changing in the era of AI.
In this episode, Lauren Gaggioli, an SEO consultant and organic content strategist, shares her journey from starting and selling her first business, an ACT and SAT prep company, to becoming an advocate for solopreneurs aiming to grow their business through organic search. She emphasizes the importance of befriending Google to leverage SEO for business growth, not just for traffic but for building robust, profit-making businesses. Lauren discusses the power of quality over quantity in content creation, the significance of internal linking, and the importance of submitting URLs directly to Google for indexing. She also touches on the impact of AI on SEO, advocating for a human touch in content creation and keyword research. The discussion covers practical advice for business leaders on website organization, the importance of focusing on one content branch at a time, and essential SEO best practices.
Check out Lauren's website
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00:13 Diving Into the World of SEO with Lauren
00:52 Lauren's Journey: From SAT Prep to SEO Success
04:50 The Power of SEO in Business Growth and Personal Life
08:05 Unlocking SEO Secrets for Marketing Success
14:47 The Future of SEO: Navigating AI and Algorithm Changes
30:39 Practical SEO Tips for Solopreneurs and Marketers
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How Being Human is Your Competitive Advantage - The Best Marketing is not B2B or B2C, it's Human to Human.
Remarkable Marketing Podcast
05/15/24 • 24 min
Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue.
In this episode, marketing expert Bryan Kramer discusses his journey from running a successful marketing agency to becoming an author, keynote speaker and executive coach. He shares a standout story from his career involving a highly innovative influencer marketing campaign for IBM, which leveraged AI to identify and collaborate with emerging influencers for a bold, community-focused event.
Bryan emphasizes the importance of human-to-human connections in marketing, reflecting on the evolution of influencer marketing and the role of authenticity in engaging with audiences. The conversation also delves into the impact of AI on marketing practices, urging a balance between technology and personal touch to maintain genuine connections and engagement. Bryan's insights underline the significance of being human and authentic as a competitive advantage in today's marketing landscape.
Bryan's web site
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00:57 The Power of Human to Human Marketing
01:49 Creating Community Through Influencer Marketing
05:27 Challenges and Successes of Influencer Campaigns
09:16 The Evolution of Influencer Marketing
13:50 Embracing Human to Human in Today's Marketing
19:45 The Future of Marketing with AI
23:10 Concluding Thoughts on Being Human in Marketing
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How to Drive 10X Returns with Influencer Marketing - Integrated Marketing Strategies
Remarkable Marketing Podcast
05/16/24 • 21 min
Today's episode will make you think differently about how to be successful with influencer marketing.
In this episode, guest Dan Coughlin from the influencer marketing agency Get Hyped shares his expertise on leveraging influencer marketing for business growth. Dan discusses the evolution of influencer marketing away from traditional approaches toward more integrated, strategy-based efforts. He highlights the importance of not solely depending on influencers for direct ROI but using them as part of a larger marketing mix, involving content creators to enhance relatability and authenticity in marketing campaigns. Through stories of successful campaigns and practical advice, Dan emphasizes the value of starting small, testing different influencers, and ensuring marketing fundamentals are in place before adding influencers as 'fuel to the fire'. The conversation concludes with tips for creating long-term partnerships with influencers based on data-driven decisions and the overarching recommendation to integrate influencer marketing into a holistic marketing strategy.
Check out Dan's agency Get Hyped
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00:21 The Core of Get Hyped: Influencer Marketing Insights
01:12 Success Stories: From E-Bikes to Weight Loss Clinics
03:34 The Evolution of Influencer Marketing
10:59 The Challenges of Influencer Marketing and Strategy Tips
13:27 Choosing the Right Channels for Influencer Marketing
15:10 Key Advice for Launching an Influencer Program
19:10 Final Thoughts on Integrated Marketing Strategies
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Simply Put: Why Clear Messages Win – and How to Design Them
Remarkable Marketing Podcast
05/21/24 • 13 min
Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it.
In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exploring the science behind communication, messaging, and persuasion. He advocates for simplicity, explaining how it significantly impacts the audience's understanding, liking, and trust towards a message. Ben recounts a successful marketing campaign for a New York City power plant that fostered company pride and community recognition by focusing on the theme 'Making New York Happen.' He also outlines five design principles for creating compelling messages: beneficial, focused, salient, empathetic, and minimal. Ben emphasizes the sender's responsibility to ensure messages are not only heard but resonate with the audience, advocating for simplicity and empathy in marketing and beyond.
Check out Ben's Web Site and Book
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01:32 The Power of Simple Messaging
02:44 Case Study: Rebranding a Power Plant
06:21 Insights from Ben's Book
08:58 Design Principles for Effective Messaging
10:26 Final Thoughts and Recommendations
11:43 Closing Remarks and Appreciation
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The Art of Personal Branding and Its Influence on Modern Leadership
Remarkable Marketing Podcast
05/20/24 • 13 min
How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBM
In this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about becoming IBM's number one social seller worldwide, emphasizing the long-term effort and strategic planning involved in building a powerful personal brand. Victoria details her four foundational elements of effective personal branding: subject matter expertise, storytelling, unique value proposition, and impact/legacy. She also talks about her books, 'Influence Unleashed' and a piece on whole human leadership, providing insights into creating a lasting legacy through personal branding and leadership. Additionally, Victoria highlights the necessity of being authentic, understanding your audience, and having a clear goal for your brand. The episode concludes with Victoria offering advice on embracing discomfort for growth and opportunity, underlining the profound impact personal branding can have on career success.
Check out Victoria's web site, talks and books.
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01:04 The Power of Personal Branding
03:44 The Power of a Strong Personal Brand: Becoming the #1 Social Seller at IBM
06:37 Implementing Personal Branding: Goals, Audience, and Planning
08:08 The Impact and Rewards of a Great Personal Brand
09:46 Victoria's Books on Personal Branding and Leadership
11:25 Final Thoughts on Personal Branding and Leadership
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The Email Boss Shares How to Win at Email Marketing in 2024
Remarkable Marketing Podcast
05/06/24 • 19 min
How do marketers win with the evolving changes in the email marketing channel in 2024?
In this episode, digital and email marketing expert Laine Belcastro, with over 15 years of experience delves into the specifics of conducting email marketing audits, the importance of system integrations, and optimizing email service platforms.
Laine emphasizes the significance of data hygiene, proper segmentation, and the challenges posed by privacy laws and deliverability measures on email marketing. The episode further explores strategies for building effective opt-in lists, advocating for organic growth, and the necessity of offering value to potential subscribers. This engaging dialogue offers valuable insights into the evolving landscape of email marketing, underscoring the pivotal role of audits, the synergy between marketing and sales teams, and the need for ethical marketing practices.
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02:30 The Art of Email Marketing Audits
06:28 Impact of Email Marketing Optimization
07:56 Navigating Email Marketing Challenges
14:55 Building Effective Opt-In Email Lists
18:24 Closing Thoughts and Resources
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FAQ
How many episodes does Remarkable Marketing Podcast have?
Remarkable Marketing Podcast currently has 182 episodes available.
What topics does Remarkable Marketing Podcast cover?
The podcast is about Marketing, Content Marketing, Podcasts, Online Marketing, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Remarkable Marketing Podcast?
The episode title 'The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth' is the most popular.
What is the average episode length on Remarkable Marketing Podcast?
The average episode length on Remarkable Marketing Podcast is 21 minutes.
How often are episodes of Remarkable Marketing Podcast released?
Episodes of Remarkable Marketing Podcast are typically released every 21 hours.
When was the first episode of Remarkable Marketing Podcast?
The first episode of Remarkable Marketing Podcast was released on Jan 31, 2024.
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