It's the Golden Era of Brand Storytelling in Marketing from Super Bowl Ads to Social Media

05/25/24 • 22 min

It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media

How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer?

In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and Intel, discusses the essential elements of great storytelling in marketing. John emphasizes the importance of creating entertaining, educational, and inspirational content, and shares a successful campaign story for Yellowtail Wine during the Super Bowl. He also delves into the success stories of brands like Prime and Liquid Death, highlighting the impact of edgy and relatable marketing. John provides actionable advice for marketers on crafting compelling brand stories and leveraging social media, while also discussing the transformative potential of AI in marketing. Listeners can connect with @TheJohnBohan on Instagram or LinkedIn to get a complimentary brand story evaluation.
Yellowtail Super Bowl commercial John discussed
Example of Prime video story telling with Logan Paul and KSI

Check out John's website Socialtyze
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01:06 Diving into Effective Storytelling in Marketing

02:21 Case Study: Yellowtail's Super Bowl Campaign

06:49 Challenges and Strategies in Marketing Campaigns

11:02 Exploring Other Successful Marketing Examples

15:12 Key Advice for Marketers on Brand Storytelling

18:28 The Future of Marketing with AI and UGC

20:05 Connecting with John for More Insights

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Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn

It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media

How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer?

01:06 Diving into Effective Storytelling in Marketing

02:21 Case Study: Yellowtail's Super Bowl Campaign

06:49 Challenges and Strategies in Marketing Campaigns

11:02 Exploring Other Successful Marketing Examples

15:12 Key Advice for Marketers on Brand Storytelling

18:28 The Future of Marketing with AI and UGC

20:05 Connecting with John for More Insights

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

Previous Episode

How Startups and Business Owners Can Make Marketing Uncomplicated

Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming.
In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing strategies for businesses, especially the 6 million small businesses in the US.
Kristi emphasizes the importance of moving beyond reliance on referrals and word-of-mouth to crafting strategic marketing plans that attract and convert ideal clients. She discusses her approach to evaluating and enhancing clients' existing marketing efforts, including website analysis, social media, email marketing, and SEO.
A significant part of her strategy involves creating authentic content that resonates with target audiences. Moreover, Kristi highlights a success story where she constructed a 'marketing dream team' for a client, covering various execution tasks by connecting them with skilled professionals from her network. The episode explores the intricacies of tailoring unique marketing strategies to each business, stressing the importance of an organic foundation comprising a solid website, effective social media presence, and strategic email marketing before considering paid advertising. Kristi also introduces listeners to her masterclass, which offers guidance on organizing marketing tasks strategically across four key stages: attract, convert, nurture, and close.
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Visit the Remarkable Marketing Podcast on YouTube
Check out Kristi's free master class on marketing strategy for business owners
01:45 Success Story: Transforming a Professional Services Business
07:13 The Importance of a Customized Marketing Strategy
09:57 Building the Organic Foundation of Marketing
13:53 Final Thoughts and Resources for Business Leaders

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Next Episode

Agents of Change in Marketing from Podcasting to Social Media, Events and How Marketers Can Win with AI

Today we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways marketers can use AI to be successful.

In this episode, host Eric welcomes digital marketing consultant and guru Rich Brooks.
Rich, the president of Flight New Media, a digital agency he founded 27 years ago, shares his journey from building simple websites to offering comprehensive digital marketing services including SEO, email marketing, social media, paid search, and branding. He discusses the success of his Agents of Change podcast and annual conference, highlighting their role in generating leads and bringing world-class speakers to the event. The conversation covers Rich's experiences in content marketing, the impact of AI on marketing, and strategies for incorporating AI tools to enhance efficiency and creativity. Rich also shares tips on using AI for creating detailed buyer personas and optimizing marketing workflows. Eric and Rich discuss some of the best things marketers are using AI for today.
Check out Rich's agency web site
Rich's Agents of Change Podcast with 530+ episodes and 520,000+ downloads

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Visit the Remarkable Marketing Podcast on YouTube

01:31 The Agents of Change: Podcast and Conference Insights

03:36 The Power of In-Person Events and Community Building

06:40 Podcasting as a Content Marketing Tool

10:39 Navigating Marketing Shifts: The Impact of AI

12:34 Leveraging AI for Creativity and Efficiency

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn

Remarkable Marketing Podcast - It's the Golden Era of Brand Storytelling in Marketing from Super Bowl Ads to Social Media

Transcript

Eric Eden00:00:59.159

Welcome to today's episode . Our guest today is John . He is a marketer who helps brands tell their stories , and he has worked with over 250 very well-known brands . We're going to talk today about how to tell great stories in marketing . Welcome to the show . Thanks , Eric . Thanks for having me . Thanks , Eric , Thanks for having me . So why don't you share a little bit about w