How Business Leaders Win by Approaching Marketing as an Investment
05/09/24 • 23 min
How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.
Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster. Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency.
The conversation covers their unique approach to marketing and branding, leveraging different perspectives to cater to various audience needs and preferences, and the importance of understanding marketing as an investment. Jaci underscores the value of external insights for strategic decision-making, the pitfalls the marketing industry faces due to lack of standardization, and strategies for achieving long-term ROI. Finally, she offers advice for marketers and business leaders aiming to succeed in 2024, emphasizing the need for strategic, proactive approaches over reactive tactics.
Get Jaci's book - He Said, She Said: Branding
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03:48 He Said, She Said: Navigating Business and Branding as a Couple
05:29 Understanding Marketing Through Personality: A DISC Assessment Perspective
07:41 The Power of Strategic Marketing: Helping Businesses Stop Wasting Money
10:45 The Importance of Thinking of Marketing Spend as an Investment
21:08 Marketing: Advice for 2024
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.
Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster. Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency.
The conversation covers their unique approach to marketing and branding, leveraging different perspectives to cater to various audience needs and preferences, and the importance of understanding marketing as an investment. Jaci underscores the value of external insights for strategic decision-making, the pitfalls the marketing industry faces due to lack of standardization, and strategies for achieving long-term ROI. Finally, she offers advice for marketers and business leaders aiming to succeed in 2024, emphasizing the need for strategic, proactive approaches over reactive tactics.
Get Jaci's book - He Said, She Said: Branding
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
03:48 He Said, She Said: Navigating Business and Branding as a Couple
05:29 Understanding Marketing Through Personality: A DISC Assessment Perspective
07:41 The Power of Strategic Marketing: Helping Businesses Stop Wasting Money
10:45 The Importance of Thinking of Marketing Spend as an Investment
21:08 Marketing: Advice for 2024
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Previous Episode
How to Stand Out with the Evolution of Social Media Marketing in the Era of AI
In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times. She discusses her journey and insights into how marketing is evolving in the era of AI. She shares the strategies including a heavy focus on organic social media growth. Dr. Schwartz also delves into her unique hobby as a prompt engineer for AI, specifically working with AI to explore philosophical concepts, and she shares innovative uses of AI in marketing.. The discussion extends to the impact of AI on marketing strategies, the importance of adapting to technology advancements, and predictions for future trends. Additionally, Dr. Schwartz touches on the legal and practical challenges presented by AI, offering advice on how to embrace new technologies effectively in the marketing sphere.
Morissa's web site
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Visit the Remarkable Marketing Podcast on YouTube
01:57 Exploring AI and Marketing
03:10 Marketing Success Stories and Strategies
10:28 Navigating the Complexities of AI in Marketing
13:21 AI's Impact on Creativity and Future Trends
21:10 Practical AI Applications and Marketing Insights
26:02 Embracing AI: Challenges, Opportunities, and Final Thoughts
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
Next Episode
How to be a Remarkable Keynote Speaker and Grow Your Business by Selling from the Stage
Today we tackle the marketing topic of how to grow your business through professional speaking.
In this episode Eric interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks globally and trained 100,000 speakers as a public speaking coach. Steve discusses his transition from the music industry to public speaking, influenced by Zig Ziglar and the simplicity and impact of speaking engagements. He elaborates on the marketing strategies that have propelled his speaking career, emphasizing the importance of positioning oneself as necessary to one's audience rather than optional. Steve also highlights the crucial role of emotion in speaking, differentiating it from mere information transfer. The conversation covers the dynamic between following passion versus pursuing speaking as a business model, with insights on generating revenue through speaking engagements. The episode concludes with Steve's advice on crafting and delivering effective presentations, leveraging personal experiences, and the evolving landscape of live and virtual events post-COVID.
Listeners of the podcast can get a 50% discount on Steve's speaker training services by using the promo code WELCOMEPASS on Steve's web site.
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
02:49 The Art of Marketing Through Speaking
04:45 Different Business Models in the Speaking World
05:56 The Power of Selling from the Stage
06:16 Navigating the Speaking World: Paid vs. Sell from the Stage
08:51 The Impact of COVID-19 on the Speaking Industry
09:20 Advice for Aspiring Speakers: Generating Business Through Speaking
09:58 The Strategy of Securing Speaking Slots at Events
12:09 Mastering the Art of Selling from the Stage
14:54 Crafting a Presentation that Captures Imagination
19:00 Unlocking the Power of Marketing: A New Perspective
19:24 Mastering Public Speaking: Insights and Strategies
19:49 Customizing Speaker Training: Tailoring to Individual Needs
20:49 The Art of Crafting Your Signature Talk
21:08 Navigating the Speaker Training Landscape: From Novice to Expert
23:00 The Impact of Speaking on Marketing and Business Growth
23:39 The Value of Small Audiences in Speaking Engagements
25:00 A Memorable Speaking Mishap: Turning Challenges into Wins
26:53 Choosing Between Passion and Profit in Speaking
30:35 The Evolution of Events Post-COVID: Live vs. Virtual
34:40 Final Thoughts on the Essence of Speaking
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - How Business Leaders Win by Approaching Marketing as an Investment
Transcript
Welcome to today's episode . Our guest today is Jackie Russo . She runs her own agency for the last 20 years . She's an author and a podcaster . Welcome to the show .
Jaci RussoThanks for having me .
Eric EdenWhy don't we start off by you sharing just a minute or two about who you are and what you do ?
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