How Business Leaders Win by Approaching Marketing as an Investment

How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.
Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster. Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency.
The conversation covers their unique approach to marketing and branding, leveraging different perspectives to cater to various audience needs and preferences, and the importance of understanding marketing as an investment. Jaci underscores the value of external insights for strategic decision-making, the pitfalls the marketing industry faces due to lack of standardization, and strategies for achieving long-term ROI. Finally, she offers advice for marketers and business leaders aiming to succeed in 2024, emphasizing the need for strategic, proactive approaches over reactive tactics.
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03:48 He Said, She Said: Navigating Business and Branding as a Couple
05:29 Understanding Marketing Through Personality: A DISC Assessment Perspective
07:41 The Power of Strategic Marketing: Helping Businesses Stop Wasting Money
10:45 The Importance of Thinking of Marketing Spend as an Investment
21:08 Marketing: Advice for 2024

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