Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Remarkable Marketing Podcast - Embracing Authenticity: Unlocking the Power of Personal Branding for Executives

Embracing Authenticity: Unlocking the Power of Personal Branding for Executives

03/02/24 • 25 min

Remarkable Marketing Podcast

Have you ever stood in front of a mirror, questioning what makes you, well, you? That's the journey Michelle McCarthy, a personal branding expert from Australia, guides us through in a conversation that's as enlightening as it is empowering. Michelle, with a career spanning over 15 years, peels back the layers of self-discovery that form the cornerstone of a genuine personal brand.
Then, we shift gears to the corporate arena where personal branding isn't just a nice-to-have, but a career accelerator for executives. It's about breaking out of the 'medium' mold and basking in the glory of 'A quality' achievements. This is your blueprint for personal branding success. It's not merely about listing accolades; it's about crafting a narrative that's as compelling as your track record. So, whether you're a seasoned exec or an up-and-coming professional, let's elevate your personal brand from a concept to a career catalyst.

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

plus icon
bookmark

Have you ever stood in front of a mirror, questioning what makes you, well, you? That's the journey Michelle McCarthy, a personal branding expert from Australia, guides us through in a conversation that's as enlightening as it is empowering. Michelle, with a career spanning over 15 years, peels back the layers of self-discovery that form the cornerstone of a genuine personal brand.
Then, we shift gears to the corporate arena where personal branding isn't just a nice-to-have, but a career accelerator for executives. It's about breaking out of the 'medium' mold and basking in the glory of 'A quality' achievements. This is your blueprint for personal branding success. It's not merely about listing accolades; it's about crafting a narrative that's as compelling as your track record. So, whether you're a seasoned exec or an up-and-coming professional, let's elevate your personal brand from a concept to a career catalyst.

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

Previous Episode

undefined - Guerrilla Growth Tactics for Startups

Guerrilla Growth Tactics for Startups

In this episode, Anne Laffin, a seasoned marketer, discusses her marketing journey, particularly working with startups, and shares key insights into effective marketing strategy. She sheds light on a successful webinar program she built at a FinTech startup which resulted in a significant lead generation after a regulatory change. Anne highlights the importance of offering valuable, engaging content as a way to attract potential clients. She also stresses on the need for startups to engage in experimental marketing due to limited resources and the absence of historical data.
Anne talks about the disconnect often present in how founders perceive marketing. She emphasizes the need for establishing strong systems and tools for effective marketing. She concludes by recommending startups to have a flexible marketing plan and readiness to pivot.
00:24 Anne's Marketing Success Story
02:18 The Power of Thought Leadership
04:24 Working with Startups: Challenges and Strategies
06:15 Solving Marketing Problems
08:07 Advice for Early Stage Companies

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

Next Episode

undefined - Strategies for Driving Revenue Growth with Email Marketing in 2024

Strategies for Driving Revenue Growth with Email Marketing in 2024

Advanced Email Marketing Strategies with Flowium's CEO

In this episode, the CEO of Flowium discussed the power of customer engagement in email marketing and related it to a successful campaign he orchestrated for a client, Lulalu. In their campaign, customer stories were shared in newsletters, which drastically increased their email open-rates and overall brand connection. Andriy also alerted listeners to recent, stricter guidelines implemented by popular email providers, such as Gmail and Yahoo, that could potentially land emails in the spam folder. To address this, he emphasized the need for proper domain setup, list cleanup, visible unsubscribe options and avoiding spam reports. The episode concludes with Andriy offering helpful resources for technical guidance provided on Flowium's website and YouTube page.

00:00 Introduction and Guest Welcome

00:32 Andri's Successful Email Marketing Story

02:56 The Impact of Customer Stories in Marketing

04:27 The Results of the 'Lady of the Month' Campaign

05:25 Advice for Email Marketing in 2024

05:47 The Impact of Stricter Email Sending Rules

07:48 How to Adapt to the New Email Marketing Landscape

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

Remarkable Marketing Podcast - Embracing Authenticity: Unlocking the Power of Personal Branding for Executives

Transcript

Eric James Eden

Welcome to today's episode . Our guest today is Michelle McCarthy . She comes to us from Australia and she is a personal branding expert with over 15 years experience . She has a framework around personal branding that we'll talk a little bit about today , Michelle , welcome to the show . Hi , thank you for having me .

Eric James Eden

We appre

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/remarkable-marketing-podcast-330850/embracing-authenticity-unlocking-the-power-of-personal-branding-for-ex-48299995"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to embracing authenticity: unlocking the power of personal branding for executives on goodpods" style="width: 225px" /> </a>

Copy