Driving Growth with Branding

03/04/24 • 12 min

Unlock the transformative power of branding with the Laura Sauter, a seasoned expert in the field, who has some inspiring stories of reshaping company identities. As she takes us through the pivotal "three T's"—Transition, Trajectory, and Trouble—Laura unveils the moments that signal a company's readiness for a branding metamorphosis. Whether it's a boutique firm or a large corporation, she demonstrates how strategic branding can be the linchpin to a business's connection with its audience and its sustained market success.
The outcomes illustrate the importance of consistent branding and well-named businesses to ensure high business valuation. The episode concludes with Laura providing advice for marketers and business leaders, emphasizing the real value of branding and encouraging early investments in attaining the right brand representation.

00:00 Introduction and Guest Presentation

00:19 Understanding the Concept of Branding

01:19 Case Study: Branding for a Large Company

03:35 Case Study: Branding for a Small Interior Design Firm

05:43 The Impact of Branding on Business Valuation

07:23 The Importance of Brand Consistency

09:01 Advice for Marketers and Business Leaders on Branding

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Eric Eden on LinkedIn

00:00 Introduction and Guest Presentation

00:19 Understanding the Concept of Branding

01:19 Case Study: Branding for a Large Company

03:35 Case Study: Branding for a Small Interior Design Firm

05:43 The Impact of Branding on Business Valuation

07:23 The Importance of Brand Consistency

09:01 Advice for Marketers and Business Leaders on Branding

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

Previous Episode

Strategies for Driving Revenue Growth with Email Marketing in 2024

Advanced Email Marketing Strategies with Flowium's CEO

In this episode, the CEO of Flowium discussed the power of customer engagement in email marketing and related it to a successful campaign he orchestrated for a client, Lulalu. In their campaign, customer stories were shared in newsletters, which drastically increased their email open-rates and overall brand connection. Andriy also alerted listeners to recent, stricter guidelines implemented by popular email providers, such as Gmail and Yahoo, that could potentially land emails in the spam folder. To address this, he emphasized the need for proper domain setup, list cleanup, visible unsubscribe options and avoiding spam reports. The episode concludes with Andriy offering helpful resources for technical guidance provided on Flowium's website and YouTube page.

00:00 Introduction and Guest Welcome

00:32 Andri's Successful Email Marketing Story

02:56 The Impact of Customer Stories in Marketing

04:27 The Results of the 'Lady of the Month' Campaign

05:25 Advice for Email Marketing in 2024

05:47 The Impact of Stricter Email Sending Rules

07:48 How to Adapt to the New Email Marketing Landscape

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn

Next Episode

Winning Product Marketing Strategies for Amazon, HSN, TikTok, and Shopify

In this episode, product marketing expert Craig Rapihana shares his journey from being a builder in New Zealand to becoming a successful entrepreneur in the United States. His breakthrough came when he identified a market gap for pool floats and capitalized on it through aggressive marketing at boat shows and ultimately breaking into retail and television marketing. Craig emphasizes the importance of knowing and understanding your market, maintaining an inventory that matches demand, and mastering unit economics for a successful business. He also provides a fresh perspective on leveraging digital distribution channels like Amazon and TikTok Shop while still maintaining a focussed approach to the traditional hands-on customer interaction.

00:00 Introduction and Guest Presentation

00:27 Craig's Journey into Product Marketing

01:47 The Birth of Lazy Buns Pool Float Noodles

02:24 The Power of Trade Shows in Marketing

02:45 Breaking into Retail and Expanding the Business

04:10 The Importance of Customer Feedback

04:59 Product Manufacturing and Development

05:37 The Power of Guerrilla Style Marketing

09:36 The Success Story of Lazy Buns Pool Float Noodles

12:07 The Role of Amazon in Product Marketing

13:59 The Importance of Understanding Unit Economics

16:41 Exploring New Digital Distribution Channels